AIM High: Tactical trends in 2020 & strategic plans for 2021

2020 is the year that will stay in our minds forever. The year that impacted us all in completely different ways and that transformed all areas of industry, including marketing. Although predicting the future is difficult, 2021 holds more promise thanks to the roll out of vaccines, but for those of us in this industry one question still remains: what will the marketing landscape look like in 2021?

In our first episode of the new year, Twink is joined by Vincent Hooplot, Chief Strategist and Member of the Board at Fundamental Media and Managing Director at Hooplot Associates to discuss tactical trends and strategic plans for 2021. 

Themes covered in this episode:

-          The change in relationship between asset managers and media buyers

-          Strategic planning for clients in 2021

-          Challenges and opportunities for asset managers in 2021

-          How the market is responding to less long-term visibility but more fluid short-term planning cycles 

-          The change in media mix from 2020 to 2021

Vincent Hooplot is a business-driven marketing strategist with more than two decades of international industry experience at board level. Being educated in business administration and with experience across most continents, Vincent is focused on designing winning strategies followed by relentless execution. In addition, Vincent has had exposure to various industries, from energy to internet service providers and from fashion & retail to financial services.