Latest M&a Podcast Episodes

73. Departmental myopia: the internal trade off between efficiency and innovation

Unicorny - July 18, 2024 04:01 - 25 minutes
In this second part of our discussion with Blair Enns, we explore the internal dynamics that influence agency-client relationships. Host Dom Hawes and Blair continue to discuss balancing efficiency and innovation, focusing on how departmental goals can conflict with overarching business object...

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72. Transforming agency relationships: From outputs to outcomes

Unicorny - July 16, 2024 04:01 - 26 minutes
Today's episode of Unicorny tackles the complex dynamics between brand marketers and creative agencies, focusing on the dysfunctional commercial relationships that have emerged over recent years. Host Dom Hawes is joined by Blair Enns, founder of “Win Without Pitching”. They explore how procur...

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71. Thesis-Driven Marketing: you heard it here first

Unicorny - July 11, 2024 04:01 - 29 minutes
Welcome back to Unicorny! In this episode, Dom Hawes continues his chat with Andrew Davies, a CMO and serial entrepreneur. Andrew shares his thoughts on how to integrate value-based pricing, the importance of packaging, methods for retaining customers in the competitive SaaS landscape, and the c...

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How Large of a Company Can you Buy?

Shoot the Moon with Revenue Rocket - July 09, 2024 11:00 - 37 minutes ★★★★★ - 6 ratings
How large of a company can you buy? Let’s assume you’ve found a company that’s a great strategic and cultural fit. Can you speak to different acquisition types? For example, tuck-in, platform, or merger? What key metrics should you consider in the evaluation of the firm? (Revenue, EBITDA addi...

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70. How entrepreneurs create value

Unicorny - July 09, 2024 04:01 - 26 minutes
In this episode of Unicorny, host Dom Hawes speaks with Andrew Davies, Chief Marketing Officer at Paddle, about integrating entrepreneurial principles into marketing strategies. Andrew discusses the benefits of approaching marketing with the mindset of a startup founder, comparing the methodolog...

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MedSpas Unveiled: Transparency in Treatments & Customer-Centric Care

Solomon Partners Presents - July 08, 2024 19:00 - 30 minutes
Explore the evolution and increasing acceptance of aesthetic treatments along with the importance of establishing trust through customer care in our latest Healthcare podcast on MedSpas with Alchemy 43 Founder & CEO Nicci Levy and Solomon Managing Director Brad Hildebrand.

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69. Death to ROI! Marketing is not a profit centre.

Unicorny - July 04, 2024 03:00 - 28 minutes
Welcome to part two of our myth-debunking session with Dale W. Harrison, where we explore the realities of demand creation in marketing. Dale, a polymath with a broad view of business, explains why performance marketing is flawed and introduces the 95/5 rule, which outlines the natural buying...

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68. The truth about demand creation? It’s a lie.

Unicorny - July 02, 2024 03:00 - 25 minutes
Curious about why "demand creation" might be a ‘lie’ or a myth? In this episode, Dale W. Harrison challenges conventional marketing wisdom by arguing that demand cannot be created but only captured. We discuss real-world examples like the iPhone and the Apple Newton to illustrate the differences...

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BONUS episode: Propolis Community Index and B2B Ignite preview

Unicorny - June 29, 2024 04:00 - 24 minutes
In this special episode of Unicorny, we're gearing up for B2B Ignite, the business marketing conference taking place on July 3rd at 133 Houndsditch in the City of London. Dom Hawes, your host, talks to Richard O'Connor, CEO of B2B Marketing, about the Propolis Community Index and the key trend...

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How Cultural Fit Drives Successful M&A

Shoot the Moon with Revenue Rocket - June 27, 2024 11:00 - 37 minutes ★★★★★ - 6 ratings
How does culture influence successful M&A deals? In this episode, we are talking about the importance of cultural fit when organizations come together in a merger or acquisition. We have special guest, Chelsey Nord, Revenue Rocket's Director of Strategy joining us on this podcast to share her ex...

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67. Why Globalocal marketing’s the right approach

Unicorny - June 27, 2024 03:00 - 31 minutes
In this episode of Unicorny, Dom Hawes continues his conversation with Maya Price, SAP’s Global Head: Field Marketing Events Management. They discuss the balance between standardisation and customisation in field marketing, focusing on creating global consistency while maintaining local relevanc...

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66. Field marketing: where outside-in begins

Unicorny - June 25, 2024 03:00 - 30 minutes
Join Maya Price, SAP's global head of field marketing and event management, to take a peek behind the scenes of field marketing. Learn how she connects brands with customers, navigates the shift from regional to global roles, and strikes the perfect balance between local flair and global consist...

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Why Clinical Researchers Are Flocking to MedSpas

DarshanTalks Podcast - June 24, 2024 13:00 - 32 minutes ★★★★★ - 1 rating
In today’s episode, our guest is Andrew Stein, a partner in the healthcare department at Stevens and Lee . Darshan and Andrew discuss MedSpas. MedSpas combine beauty treatments with medical procedures, blurring the lines between pampering and healthcare. To navigate this complexity, they talk a...

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Winning Strategies for MedSpa Platforms

Solomon Partners Presents - June 20, 2024 20:00 - 34 minutes
In the first episode of our Healthcare podcast series focusing on MedSpas, John Wheeler, CEO of Alpha Aesthetics Partners, joins Solomon Managing Director Brad Hildebrand to discuss the growth of the aesthetics industry along with top strategies for success in the sector.

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Merits of Running a Process

Shoot the Moon with Revenue Rocket - June 20, 2024 11:00 - 30 minutes ★★★★★ - 6 ratings
What is a process and if you are considering one what should you think about when hiring a firm to help you do it? How do you vet firms? OUTLINE OF THIS EPISODE: Introduction to selling your business with a process. What is a process and what is a deal facilitation? What types of processes a...

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65. Positioning power play: how to make difference pay

Unicorny - June 20, 2024 03:00 - 27 minutes
Discover the keys to effective product positioning with April Dunford, one of the leading experts in the field. In this episode, April reveals how to harness the power of internal knowledge to understand competition, customer needs, and the value of your offerings. Learn why traditional custo...

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Legal Minute: Why You Should Never Trust a Celebrity with Your Health

DarshanTalks Podcast - June 18, 2024 13:00 - 51 seconds ★★★★★ - 1 rating
Darshan explains why you shouldn’t Trust Celebrities When Choosing Your Drugs! Hidden Agendas: They're paid to promote, not give unbiased advice. Not Medical Experts: Trust your doctor's knowledge, not a celebrity's opinion. Oversimplified Info: 30-second ads can't tell the whole story. Not Per...

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64. Perfect positioning: April Dunford's playbook for success

Unicorny - June 18, 2024 03:00 - 30 minutes
In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning. April highlights typical pitfalls, such as the shortcomings of trad...

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Essential tips for pharmacy shutdowns

DarshanTalks Podcast - June 16, 2024 13:00 - 2 minutes ★★★★★ - 1 rating
Recent pharmacy walkouts and closures at major chains highlight a critical issue: staffing shortages. Independent pharmacies are also at risk. Here are 5 tips for pharmacy owners and managers to prepare for potential temporary closures: Cross-Train Staff: Train front-end staff on basic pharma...

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Market share masterclass: blending organic growth and M&A

Unicorny - June 13, 2024 03:00 - 23 minutes
In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique approach to achieving commercial success through strategic thinking and...

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63. Market share masterclass: blending organic growth and M&A

Unicorny - June 13, 2024 03:00 - 23 minutes
In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique approach to achieving commercial success through strategic thinking and...

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Prioritizing Marketing in Tech Services Firms feat. Mark Coronna

Shoot the Moon with Revenue Rocket - June 12, 2024 11:00 - 43 minutes ★★★★★ - 6 ratings
In this Shoot the Moon podcast episode, we have special guest and marketing guru Mark Coronna. This conversation centered around the importance of marketing for tech-enabled services companies, with a focus on prioritizing marketing, creating a unique value proposition, and investing in growth s...

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Legal Minute: 5 Surprising Benefits of Ozempic!

DarshanTalks Podcast - June 11, 2024 13:00 - 45 seconds ★★★★★ - 1 rating
We dive deep into 5 uses of Ozempic, a drug known for managing diabetes, but with surprising potential beyond! Here are 5 intriguing uses you might not have heard of: Liver Support: Early research suggests Ozempic could benefit liver health, but more studies are needed. Weight Loss Weapon: Oze...

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62. Segmentation secrets: precision marketing in niche markets

Unicorny - June 11, 2024 03:00 - 26 minutes
In this episode, Duncan Daines, Group Head of Engagement at Gama Aviation, shares his perspectives on aligning marketing strategies with commercial outcomes, the evolving role of agencies, and the importance of segmentation. From his unique career spanning product design to high-stakes mergers...

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Segmentation secrets: precision marketing in niche markets

Unicorny - June 11, 2024 03:00 - 26 minutes
In this episode, Duncan Daines, Group Head of Engagement at Gama Aviation, shares his perspectives on aligning marketing strategies with commercial outcomes, the evolving role of agencies, and the importance of segmentation. From his unique career spanning product design to high-stakes mergers...

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AI Washing

RiskWatch - June 10, 2024 12:00 - 13 minutes ★★★★★ - 4 ratings
Andrew Balthazor discusses the SEC’s growing focus on the problem of ‘AI washing’ and the threat it poses to investors. Andrew is an attorney in Holland & Knight's Miami office practicing in the firm's Litigation and Dispute Resolution Section. His practice focuses on solving problems born of di...

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Who Owns AI Generated Content in Pharma?

DarshanTalks Podcast - June 08, 2024 20:00 - 7 minutes ★★★★★ - 1 rating
In today's episode, we discuss AI-generated content in the pharmaceutical industry. AI has revolutionized content creation, but it's not without its legal and ethical dilemmas. Take, for instance, the New York Times' lawsuit against OpenAI, highlighting the contentious issue of data ownership. A...

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Legal Minute: Why does my drug cost so much?

DarshanTalks Podcast - June 07, 2024 14:00 - 48 seconds ★★★★★ - 1 rating
In today’s short, Darshan discusses why drugs cost so much. It takes around 10 to 15 years and roughly $2.3 billion to bring a drug to market. That means a drug company spends between $420,000 and $630,000 daily during this process. Imagine going to a casino every day, betting that much money wi...

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AI for Promotions in FDA-Regulated Industries

DarshanTalks Podcast - June 06, 2024 16:00 - 57 seconds ★★★★★ - 1 rating
Join Darshan Kulkarni, a Food and Drug attorney, as he explores the dynamic intersection of artificial intelligence, drug and device promotion, and the law. In this podcast series, we'll dive deep into AI's role in promotional and non-promotional communications within the pharmaceutical and...

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Unlock the secret to beating imposter syndrome in branding

Unicorny - June 06, 2024 03:00 - 22 minutes
In this episode of Unicorny, guest host Rachel Fairley and brand strategist Sarah Robb tackle the challenges of imposter syndrome in marketing and the confusion caused by jargon. They discuss practical ways to simplify language, improve cross-departmental communication, and build confidence amon...

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