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Unlock the secret to beating imposter syndrome in branding
Unicorny
English - June 06, 2024 03:00 - 22 minutes - 20.4 MBMarketing Business business marketing audio branding social media m&a video marketing agency marketing strategy in house Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Unicorny, guest host Rachel Fairley and brand strategist Sarah Robb tackle the challenges of imposter syndrome in marketing and the confusion caused by jargon. They discuss practical ways to simplify language, improve cross-departmental communication, and build confidence among marketers. What’s the connection between jargon and imposter syndrome, and how can marketers regain control of their brand strategy?
Understand the link between jargon and imposter syndromeStrategies for challenging and simplifying jargonCore questions for brand clarityImportance of clear cross-departmental communicationEffective approaches to brand refresh and rebrandingDiscover how simplifying your brand strategy can boost confidence and effectiveness by listening now.
About Sarah RobbSarah is a brand strategist with a decade in the world's best branding agencies and another working independently with CEOs and CMOs to help reinvigorate their brands.
She's worked on over 70 brand strategy projects across the A to Z of industries - from accountancy firms to zoos.
She's also the creator of Brand Strategy Academy, an online course that equips people with everything they need to do brand strategy with clarity and confidence.
LinksFull show notes: Unicorny.co.uk
LinkedIn: Sarah Robb | Rachel Fairley
Websites: Sarah Robb
Sponsor: Selbey Anderson
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