Latest Humantohumanmarketing Podcast Episodes
Using AI for creative writing with Stephen Marche
Publishing Rebel - May 28, 2024 05:30 - 30 minutesUsing AI for creative writing I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’. He has written features and essays for The...
An SEO perspective on publishing nonfiction with Cassio Politi
Publishing Rebel - May 21, 2024 05:30 - 33 minutesAn SEO perspective on publishing nonfiction Cassio Politi is one of the pioneers of professional Content Marketing in Brazil. Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and com...
How to optimise your speaker career with a book - with Katie Mullen
Publishing Rebel - May 07, 2024 05:00 - 18 minutesKatie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of...
Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel
Publishing Rebel - April 23, 2024 05:00 - 39 minutesIf you're a female author or thinking about writing a book, this episode is for you! My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success. She authored num...
How to make 1,000$ or more per sold book - with Chris Benetti
Publishing Rebel - April 09, 2024 05:00 - 30 minutesChris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sol...
The remarkable journey of Japan’s best selling author with Ken Honda
Publishing Rebel - November 14, 2023 22:28 - 36 minutesMeet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books l...
The remarkable journey of Japan’s best selling author
Publishing Rebel - November 14, 2023 22:28 - 36 minutesMeet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books l...
Bestseller vs Invisible on Amazon with Dave Chesson
Publishing Rebel - October 12, 2023 06:00 - 47 minutesHow do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day? In this episode How to drill down and let data and market research guide your book topic What does it take to become an Amazon bestseller Eye-...
The true essence of PR in book marketing with Sabina Hitchen
Publishing Rebel - September 28, 2023 01:00 - 39 minutesIf the thought of getting publicity for your book is intimidating - this episode is for you! In this episode Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR Explore the groundbreaking platform, prosper succ...
Can you make a living as a full-time nonfiction author?
Publishing Rebel - September 20, 2023 19:37 - 46 minutesUnravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author. ...
The value of datacollection in book funnels with Damon Courtney
Publishing Rebel - September 14, 2023 08:00 - 42 minutesDiscover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies. In this episode: How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their uniqu...
Creating Unforgettable Event Experiences
Publishing Rebel - September 05, 2023 09:16 - 41 minutesCreating Unforgettable Event Experiences What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you? Join host Malene Bendtsen as she delves into event planning and autho...
Memoirs with a bigger purpose with Jillian Abby
Publishing Rebel - August 25, 2023 00:00 - 32 minutesA Journey of Self-Discovery with Jillian Abby Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. In this episode: The power of diverse narratives an...
The fine art of combining AI and empathy in your writing
Publishing Rebel - August 18, 2023 06:00 - 42 minutesThe fine art of combining AI and empathy in your writing In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson...
Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes
Publishing Rebel - July 11, 2023 10:50 - 26 minutesWe're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir. In this episode: ...
The year-long book launch with Diana Gladney
Publishing Rebel - June 24, 2023 08:00 - 39 minutes“When writing a book, you expose yourself - to yourself”- Diana Gladney We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience. Diana Gladney takes us on a smooth ride through her journey and transition to run...
The book that was 35 years in the making
Publishing Rebel - September 04, 2022 22:00 - 28 minutesIn this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testi...
The book that was 35 years in the making with Park Howell
Publishing Rebel - September 04, 2022 22:00 - 28 minutesIn this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testi...
The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss
Publishing Rebel - August 04, 2022 22:00 - 29 minutesAs Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incred...
What it's really like to work with a traditional publisher with Mark Schaefer
Publishing Rebel - July 04, 2022 22:00 - 47 minutesMany times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a bo...
How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis
Publishing Rebel - February 23, 2022 23:00 - 56 minutesThis might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is so...
How to protect yourself against others stealing your nonfiction book with Nuzayra Haque
Publishing Rebel - February 21, 2022 23:00 - 26 minutesWriting and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? In this inte...
Legal aspects of your online course business with Nuzayra Haque
Publishing Rebel - February 20, 2022 23:00 - 38 minutesIn this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Reso...
The untraditional way to evaluate your performance & goals
Publishing Rebel - July 08, 2021 17:00 - 15 minutesEvaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability. At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and st...
What's working on Instagram right now with Jenn Herman
Publishing Rebel - July 01, 2021 13:00 - 39 minutesThere are so many things you can do on Instagram. But what is it that is actually working? Right now. Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus. Jenn Herman is a social media consultant, s...
What you should know before leaving your 9-5
Publishing Rebel - June 25, 2021 11:08 - 23 minutesDo you want to be your own boss and the one calling the shots? To select who you work with, when you work and where you work? Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make? Here is how you prep before t...
How anyone can achieve anything they want with Cliff Ravenscraft
Publishing Rebel - June 16, 2021 22:00 - 1 hourHave you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons ...
How to woo a prospect on Facebook at the exact right time using Facebook Ads with Bob Regnerus
Publishing Rebel - June 10, 2021 13:00 - 40 minutesAre you getting everything out of your ads that is possible with the budget you are investing? Bob Regnerus shares his wisdom on: How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time How to hook audiences with the right content at th...
How can a business coach help you with your online course?
Publishing Rebel - June 03, 2021 19:00 - 12 minutesCoaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should. They know creating an online course could solv...
How to create highly profitable audiences on LinkedIn with AJ Wilcox
Publishing Rebel - May 26, 2021 22:00 - 36 minutesIf you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publis...
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