Latest Hireaguide Podcast Episodes

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#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)

Marketing Made Simple - December 28, 2022 10:00 - 31 minutes ★★★★★ - 263 ratings
Position your marketing and messaging for success heading in the new year with Part 2 of our Marketing Mixtape. In this episode, J.J. and April continue calling out the best marketing takeaways from this year to help you get even more clarity and inspiration going into 2023! Help the podcast ...

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BONUS: Business Made Simple—Top Business Growth Hacks of 2022

Marketing Made Simple - December 26, 2022 10:00 - 30 minutes ★★★★★ - 263 ratings
Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lo...

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#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)

Marketing Made Simple - December 21, 2022 10:00 - 34 minutes ★★★★★ - 263 ratings
If you’re feeling overwhelmed as we close out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you...

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#78: Is Your Website Costing You Customers?

Marketing Made Simple - December 14, 2022 10:00 - 25 minutes ★★★★★ - 263 ratings
Are you stuck trying to figure out how to design and organize your website? You’re not alone. Creating your company website is one of the most important steps you take when you build your business. But if you’re like a lot of companies, you’re so close to your business that it’s hard to step bac...

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#77: 4 Tips for Recruiting Top Talent to Join Your Team

Marketing Made Simple - December 07, 2022 10:00 - 28 minutes ★★★★★ - 263 ratings
If you’re stretched thin and having trouble recruiting the right people to join your team, it can feel like an uphill battle. You have to keep doing the work at hand while taking on the time-consuming task of hiring new team members. It can be discouraging, especially when so many businesses are...

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#76: How to Succeed With Bigger Clients and Their Gatekeepers

Marketing Made Simple - November 30, 2022 10:00 - 26 minutes ★★★★★ - 263 ratings
Working with bigger clients usually means a bigger paycheck, but it can be hard to get past the gatekeeper and convince the decision maker to work with you. If you’re not used to selling to larger businesses, you might assume that the gatekeeper is going to communicate the right information up t...

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#75: When the Words Aren’t Flowing in Your Marketing (How to Get Unstuck!)

Marketing Made Simple - November 23, 2022 10:00 - 32 minutes ★★★★★ - 263 ratings
Have you ever felt like your marketing message just isn’t coming together? It can be mind-numbing to stare at a blank screen, constantly deleting the few words you manage to tap out on your keyboard. When the words don’t flow easily, it can bring up questions like, “why is it so hard to explain ...

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#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!

Marketing Made Simple - November 16, 2022 10:00 - 31 minutes ★★★★★ - 263 ratings
With the end of the year on the horizon, are you finding yourself feeling sluggish and unmotivated with your business and marketing efforts? You’re not alone! That’s why our newest Marketing Made Simple Podcast series is called “Energize.” From now until the end of the year, each episode will be...

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#73: Three Marketing Must-Dos for Local Businesses

Marketing Made Simple - November 09, 2022 10:00 - 31 minutes ★★★★★ - 263 ratings
What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    If you're running a local business, you know your market...

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#72: How to Fundraise Using the StoryBrand Framework

Marketing Made Simple - November 02, 2022 09:00 - 27 minutes ★★★★★ - 263 ratings
What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Asking people for money can feel awkward and intimidatin...

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#71: How to Market Multiple Products Without Confusing Customers

Marketing Made Simple - October 26, 2022 09:00 - 29 minutes ★★★★★ - 263 ratings
What was your favorite episode or actionable step of 2022? Call 615-649-0705 before Friday November, 11 and let us know! Your favorites could be included in the upcoming Marketing Mix Tape greatest hits episode closing out the year.    Does your company do so much that it’s hard to explain w...

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#70: "How Do I Make My Copy Clear, But Not Boring?"

Marketing Made Simple - October 19, 2022 09:00 - 29 minutes ★★★★★ - 263 ratings
The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywrite...

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#69: Does StoryBrand Work for Faith-Based Organizations?

Marketing Made Simple - October 12, 2022 09:00 - 32 minutes ★★★★★ - 263 ratings
Have you experienced success after implementing the StoryBrand Framework to clarify your messaging and marketing? We want to hear about it! Call 615-649-0705 and share your story of success in a voicemail before Friday October, 14 for a chance to have it featured on an upcoming episode. Just cal...

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#68: How to “Sell” Without Making People Feel Awkward

Marketing Made Simple - October 05, 2022 09:00 - 23 minutes ★★★★★ - 263 ratings
If you think “gag me” when you hear “sales,” you’re not alone! The idea of being sold to or selling to someone else can easily remind us of a pushy salesperson or an uncomfortable situation. But if you’re in business, you’re in sales. So how can you effectively sell your product without coming a...

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#67: NEW—A Sales Framework for People Who HATE Selling

Marketing Made Simple - September 28, 2022 09:00 - 30 minutes ★★★★★ - 263 ratings
If you're like most people, you hate being sold to and hate selling to others – it just feels icky! But if you want your business to survive and thrive, you have to sell! Here’s the good news: Your sales conversations don’t have to feel awkward or manipulative. When you learn the storytelling fr...

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#66: How to Successfully Crowdfund Your New Business Idea

Marketing Made Simple - September 21, 2022 09:00 - 34 minutes ★★★★★ - 263 ratings
Looking to raise money to start your business or fund an upcoming product? Crowdfunding can be an effective way to hit the market with a bang. Not only do they provide the funds you need, crowdfunding campaigns can create unparalleled hype and awareness for your new product. But if you’ve never ...

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#65: Marketing Hacks You Need to Grow Your Podcast

Marketing Made Simple - September 14, 2022 09:00 - 31 minutes ★★★★★ - 263 ratings
Starting and growing a podcast can feel like an uphill battle. There aren’t a lot of resources out there on how to grow a podcast and expand listenership. But if you know how to leverage a few key resources and use tried-and-true marketing techniques, you can grow your podcast audience and start...

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#64: Unifying Your Team & Improving B2B Marketing Strategies

Marketing Made Simple - September 07, 2022 09:00 - 31 minutes ★★★★★ - 263 ratings
Do you need to get your marketing team on the same page or do better B2B marketing? The StoryBrand marketing framework has helped thousands of small businesses and solo marketers, but it is also highly effective for bringing consistency to large marketing teams or improving B2B marketing strateg...

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#63: How You Can Be the Next StoryBrand Success Story

Marketing Made Simple - August 31, 2022 09:00 - 28 minutes ★★★★★ - 263 ratings
Are you finally ready to get your marketing strategy DONE? Listen in to hear 3 success stories of businesses who attended the StoryBrand Marketing Livestream and got their marketing strategy nailed down in just 2 days. Every business needs to figure out its marketing MESSAGING and marketing PLAN...

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#62: How to Fix Your Marketing in 2 Days

Marketing Made Simple - August 24, 2022 09:00 - 28 minutes ★★★★★ - 263 ratings
Sick of marketing that isn’t working for your business? You can fix your marketing in 2 days with a StoryBrand Marketing Livestream Workshop. This 2-day virtual workshop will give you everything you need to fix your marketing once and for all. Need to create a sales funnel? Write or fix your web...

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#61: Create Brand Messaging That Works (BrandScript Deep Dive)

Marketing Made Simple - August 17, 2022 09:00 - 37 minutes ★★★★★ - 263 ratings
Do you feel like you’re at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don’t have to guess at what will resonate with your audience. When you create and use a BrandScript, you can clarify yo...

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#60: What You ACTUALLY Need to Know About SEO

Marketing Made Simple - August 10, 2022 09:00 - 34 minutes ★★★★★ - 263 ratings
There is a lot of misinformation and confusion when it comes to Search Engine Optimization (SEO). You’ve probably heard that SEO can be a great tool to get your message out to more customers, but since you’re not an SEO expert, it can seem intimidating and complicated to get started!   This ...

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#59: Is It Time to Throw Out Your Brand Message?

Marketing Made Simple - August 03, 2022 09:00 - 27 minutes ★★★★★ - 263 ratings
Does your original brand messaging need a refresh? If so, it’s probably because your business is growing. Congratulations! Great businesses usually find new problems to solve for their customers and create new products as solutions. But this can create a problem for you: your original messaging ...

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#58: How to Start a Successful Marketing Side Hustle

Marketing Made Simple - July 27, 2022 09:00 - 24 minutes ★★★★★ - 263 ratings
Ever wonder if you could make money with a marketing side hustle? If so, this episode is for you. In today’s conversation we hear from Elizabeth, a therapist from Chicago who has used the StoryBrand framework to grow her practice. Now she's wondering if she could start a side hustle helping othe...

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#57: How to Escape a Marketing Rut

Marketing Made Simple - July 20, 2022 09:00 - 20 minutes ★★★★★ - 263 ratings
Feeling uninspired when it comes to marketing? We have your back! So many business owners get stuck not knowing how to keep their marketing fresh and relevant. When you’re at a loss for content and advertising ideas, there are some specific things you can do to get the wheels turning again.   ...

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#56: How to Use LinkedIn Ads to Grow Your Business

Marketing Made Simple - July 13, 2022 09:00 - 30 minutes ★★★★★ - 263 ratings
Are you leveraging the power of LinkedIn? When it comes to growing your business, it’s crucial to show up in the spaces and platforms your target audience uses. Chances are, one of those spaces is LinkedIn. Posting content and connecting with a few prospects is one thing, but it can feel dauntin...

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#55: Five Effective Ways to Highlight the Problem You Solve for Customers

Marketing Made Simple - July 06, 2022 09:00 - 23 minutes ★★★★★ - 263 ratings
You might offer an amazing product or service with incredible value but if you aren't clearly talking about it in your marketing as well as on your website, you are leaving all those potential customers in the dark!   In today's episode, J.J. and April answer a question from a Hero Maker lik...

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#54: Solutions to Your Toughest Marketing Questions

Marketing Made Simple - June 29, 2022 09:00 - 31 minutes ★★★★★ - 263 ratings
Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all about giving you th...

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#53: Stories of Success Using the StoryBrand Framework

Marketing Made Simple - June 22, 2022 09:00 - 24 minutes ★★★★★ - 263 ratings
Every episode of the Marketing Made Simple Podcast is all about you, helping to make your marketing easy and make it work. And to celebrate our one year anniversary of the podcast, we are truly celebrating you by featuring your stories of success using the StoryBrand framework to clarify their m...

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#52: How to Overhaul Your Marketing Now

Marketing Made Simple - June 15, 2022 09:00 - 33 minutes ★★★★★ - 263 ratings
You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all...

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