Latest Hireaguide Podcast Episodes
#165: Getting Unstuck Pt 2—Solving the Lead Generation Puzzle
Marketing Made Simple - July 17, 2024 09:00 - 22 minutes ★★★★★ - 263 ratingsYou’ve probably heard the saying, “If you build it, they will come.” But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone’s spirit, especially when you know your pr...
#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales
Marketing Made Simple - July 10, 2024 09:00 - 25 minutes ★★★★★ - 263 ratingsYou've spent hours perfecting your pitch, confident that this time, you'll convert your audience into enthusiastic customers. But once again, the response is lukewarm, and nobody buys. What gives? If this scenario sounds familiar, then this episode is for you! We’ve heard from many marketers and...
#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy
Marketing Made Simple - July 03, 2024 09:00 - 32 minutes ★★★★★ - 263 ratingsToo many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they’re trying to tell their audience all about what makes their business so great — and then they’re confused when their audience reacts with a shrug and says, “I d...
#162: Let’s Have a Heart to Heart: How Is Your Well-Being Affecting Your Creative Work?
Marketing Made Simple - June 26, 2024 09:00 - 31 minutes ★★★★★ - 263 ratingsIt’s hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You’re good at what you do, so more and more people seek you out. Your workload grows, and before you know it, you can easily lose touch with the passion and purpos...
#161: How to Handle Objections the StoryBrand Way
Marketing Made Simple - June 19, 2024 09:00 - 32 minutes ★★★★★ - 263 ratingsIf you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the...
#160: From Local to Global—How to Adapt Your Message for International Audiences
Marketing Made Simple - June 12, 2024 09:00 - 28 minutes ★★★★★ - 263 ratingsIs your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse ...
#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
Marketing Made Simple - June 05, 2024 09:00 - 34 minutes ★★★★★ - 263 ratingsWhy does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon tha...
#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
Marketing Made Simple - May 29, 2024 09:00 - 28 minutes ★★★★★ - 263 ratingsMost people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch...
#157: How to Turn Sales Team Feedback into Marketing Gold
Marketing Made Simple - May 22, 2024 09:00 - 28 minutes ★★★★★ - 263 ratingsBuilding your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/Appl...
#156: How to Convert Customers Stuck On the Fence
Marketing Made Simple - May 15, 2024 09:00 - 28 minutes ★★★★★ - 263 ratingsEveryone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purcha...
#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)
Marketing Made Simple - May 08, 2024 09:00 - 29 minutes ★★★★★ - 263 ratingsCan one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But mo...
#154: Why Your Brand Story Should Be Less About You And More About Your Customer
Marketing Made Simple - May 01, 2024 09:01 - 37 minutes ★★★★★ - 263 ratingsCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story th...
#153: What's More Important in Your Website: Substance or Style?
Marketing Made Simple - April 24, 2024 09:00 - 32 minutes ★★★★★ - 263 ratingsFeeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, you...
#152: How to Win Attention in a Distracted World
Marketing Made Simple - April 17, 2024 09:00 - 31 minutes ★★★★★ - 263 ratingsFeeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, you...
#151: How to Keep (and Captivate) the Attention of Prospective Customers
Marketing Made Simple - April 10, 2024 09:00 - 32 minutes ★★★★★ - 263 ratingsFeeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, you...
#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
Marketing Made Simple - April 03, 2024 09:00 - 30 minutes ★★★★★ - 263 ratingsFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to...
#149: Get Win-Win Secrets from the Top Marketing Pros
Marketing Made Simple - March 27, 2024 09:00 - 24 minutes ★★★★★ - 263 ratingsFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to...
#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
Marketing Made Simple - March 20, 2024 09:00 - 22 minutes ★★★★★ - 263 ratingsOften the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this probl...
#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
Marketing Made Simple - March 13, 2024 09:00 - 29 minutes ★★★★★ - 263 ratingsArtists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their art...
#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
Marketing Made Simple - March 06, 2024 10:00 - 31 minutes ★★★★★ - 263 ratingsBuilding your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- ...
#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
Marketing Made Simple - February 28, 2024 10:00 - 34 minutes ★★★★★ - 263 ratingsBuilding your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- ...
#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
Marketing Made Simple - February 21, 2024 10:00 - 30 minutes ★★★★★ - 263 ratingsCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand wha...
#143: Can Teaming Up with Influencers Really Transform Your Brand?
Marketing Made Simple - February 14, 2024 10:00 - 32 minutes ★★★★★ - 263 ratingsFinding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to crea...
#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
Marketing Made Simple - February 07, 2024 10:00 - 39 minutes ★★★★★ - 263 ratingsAre you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still ...
#141: Jeremy Cowart—How to Push Through Creative Struggles
Marketing Made Simple - January 31, 2024 10:00 - 27 minutes ★★★★★ - 263 ratingsMarketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comp...
Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
Marketing Made Simple - January 30, 2024 10:00 - 4 minutes ★★★★★ - 263 ratingsMany people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and ...
#140: Inclusivity in Action—How Are You Showing Up For Your Customers?
Marketing Made Simple - January 25, 2024 10:00 - 15 minutes ★★★★★ - 263 ratingsMarketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways b...
#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
Marketing Made Simple - January 24, 2024 10:00 - 29 minutes ★★★★★ - 263 ratingsFor many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to ma...
Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!
Marketing Made Simple - January 23, 2024 10:00 - 3 minutes ★★★★★ - 263 ratingsMany people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and ...
#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly
Marketing Made Simple - January 18, 2024 10:00 - 18 minutes ★★★★★ - 263 ratingsStruggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention...
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