Marketing Made Simple
167 episodes - English - Latest episode: 15 days ago - ★★★★★ - 256 ratingsEvery week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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Episodes
#151: How to Keep (and Captivate) the Attention of Prospective Customers
April 10, 2024 09:00 - 32 minutes - 44.3 MBFeeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what...
#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
April 03, 2024 09:00 - 30 minutes - 41.5 MBFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing. -- In the rush to get noticed and grow, many businesses dive into marketing without really thinking it through. T...
#149: Get Win-Win Secrets from the Top Marketing Pros
March 27, 2024 09:00 - 24 minutes - 33.3 MBFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing. -- The longer someone works in marketing, the more lessons they pick up along the way—from basic shortcuts and ti...
#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
March 20, 2024 09:00 - 22 minutes - 31.4 MBOften the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message? In this week’s episode, J.J. and Apr...
#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
March 13, 2024 09:00 - 29 minutes - 39.8 MBArtists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity? In this week’s episode, hosts Dr...
#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
March 06, 2024 10:00 - 31 minutes - 42.8 MBBuilding your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas ...
#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
February 28, 2024 10:00 - 34 minutes - 46.9 MBBuilding your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our p...
#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
February 21, 2024 10:00 - 30 minutes - 41.2 MBCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let...
#143: Can Teaming Up with Influencers Really Transform Your Brand?
February 14, 2024 10:00 - 32 minutes - 44.9 MBFinding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?...
#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
February 07, 2024 10:00 - 39 minutes - 54.5 MBAre you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it’s time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you ...
#141: Jeremy Cowart—How to Push Through Creative Struggles
January 31, 2024 10:00 - 27 minutes - 37.7 MBMarketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to marketing or you’ve been at it for years. So how do you find your own special way of doing things in a world full of the same old ideas? In ...
Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
January 30, 2024 10:00 - 4 minutes - 6.63 MBMany people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! Just f...
#140: Inclusivity in Action—How Are You Showing Up For Your Customers?
January 25, 2024 10:00 - 15 minutes - 21.1 MBMarketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make their customers feel seen and valued? In this Deep Dive episode, host April Sunshine Hawkins delves into the realm of inclusive marketing, ...
#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
January 24, 2024 10:00 - 29 minutes - 40.4 MBFor many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong? In today’s episode, hosts J.J. and April welcome Sonia Thompson...
Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!
January 23, 2024 10:00 - 3 minutes - 5.23 MBMany people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! Just fo...
#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly
January 18, 2024 10:00 - 18 minutes - 24.8 MBStruggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challenge to create the right content, set the right pricing strategy, and attract the right audience. So how can you create a successful webinar without...
#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?
January 17, 2024 10:00 - 30 minutes - 42 MBHave you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you get started with making and selling digital courses and products? Today, host Dr. J.J. Peterson sits down with Amy Porterfield, author of Two...
#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing
January 11, 2024 10:00 - 14 minutes - 20.3 MBAs a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change? In today’s Deep Dive episode, host April Sunshine Hawk...
#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)
January 10, 2024 10:00 - 39 minutes - 53.6 MBSetting goals can be both exciting and scary. If you find yourself setting big goals at the beginning of each year, only to feel overwhelmed and disappointed as time passes, you're not alone. Many people find it tough to stick to their goals, especially when they're afraid of failing. This isn't just about personal goals—it's true for work goals too, where the pressure can be even greater. In today’s episode, hosts J.J. and April tackle the goal-setting issue head-on. They talk with M...
#134: Is Vulnerability a Superpower in Business?
January 04, 2024 10:00 - 16 minutes - 23.3 MBOur life path rarely follows a straight line, and detours can leave us feeling isolated and embarrassed, especially in the workplace. If your life has taken an unexpected turn, you may not know how to communicate that to the people you work with. In many jobs, the pressure to be fully present and capable can make it feel risky to admit when you’re struggling. Today, hosts Dr. J.J. Peterson and April Sunshine Hawkins introduce a new series of "Deep Dive" episodes releasing Thursdays thr...
#133: Ashley Menzies Babatunde—How “Real” Should You Be at Work?
January 03, 2024 10:00 - 34 minutes - 47 MBWhen people work hard to be great at their jobs, they often feel like they have to hide their personal problems, like dealing with loss, relationship changes, or personal setbacks. In jobs where you’re expected to be strong and capable, it's hard to show that you're struggling. This can make people feel alone and ashamed, especially those who are used to being the best in what they do. In today’s episode, Dr. J.J. Peterson and co-host April Sunshine Hawkins talk with Ashley Menzies Bab...
#132: 5 Minute Marketing Challenge—Cast a Vision of Success
December 27, 2023 10:00 - 19 minutes - 26.8 MBMany businesses fail to show how their products or services can really benefit customers. They focus too much on the technical features, and not enough on the positive outcomes the customer will experience as a result of buying their product or service. This gap in communication means customers often don't see the real value they could get, leading to missed sales and unmet needs. How do you explain the benefits more clearly? In today’s episode, we’re continuing our 5 Minute Marketing ...
#131: 5 Minute Marketing Challenge—Using Failure as Fuel
December 20, 2023 10:00 - 19 minutes - 26.2 MBLet's talk about the “f” word in marketing that many shy away from, but holds immense power: FAILURE. In marketing, the role of failure is often undervalued and underused, yet it’s the element that—when used correctly—can help your customers see the value of your product or service. To have an impactful message, you must be bold enough to paint the negative stakes. What will your customer experience if they don’t buy your product or service? We’re continuing our 5 Minute Marketing Cha...
#130: 5 Minute Marketing Challenge—Crafting Clear and Convincing Calls-to-Action
December 13, 2023 10:00 - 16 minutes - 23.2 MBBusinesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers to act? In today’s episode, we’re continuing our 5 Minute Marketing Challenge series, where you learn one simple marketing effort you can i...
#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan
December 06, 2023 10:00 - 18 minutes - 26 MBCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Customers need to know that it’s easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-understand plan for their customers, which is a critical piece of the marketing puzzle. A lack of clarity on how to engage with your br...
#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
November 29, 2023 10:00 - 19 minutes - 26.1 MBCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do you make the transition in your marketing from being your brand’s hero to becoming your customer’s guide? It means learning to connect...
#127: 5 Minute Marketing Challenge—Solve Your Customer’s Problems
November 22, 2023 10:00 - 16 minutes - 22.8 MBCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our family, and our friends. It can feel like we don't have even an extra second to spare for making sure that we're still on track to finish...
#126: 5 Minute Marketing Challenge—What Do My Customers Want?
November 15, 2023 10:00 - 20 minutes - 28.2 MBCLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recognize the struggle many face during this busy time: the risk of marketing messages getting lost in the noise, leading to stress and lac...
#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush
November 08, 2023 10:00 - 20 minutes - 28.5 MBSTART 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to maintain momentum during the busy holiday season when all you *really* want to do is drink mulled wine and watch "Elf" for the 80th time...
#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
November 01, 2023 09:00 - 36 minutes - 49.8 MBAI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious? Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel ...
#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here’s How!
October 25, 2023 09:00 - 37 minutes - 52 MBIs your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it’s not selling, you’re probably missing the most important element: clear messaging that shows how you solve your customer’s problem. So what steps can you take to transform your website into a revenue-generating powerhouse? In today’s episode, hosts J.J. and April are joined by Donald Miller, CEO of StoryBrand and Business Made Simple, to discuss a simple formula for building a ...
#122: Local Business? Here’s How to Rank Higher in Search Results
October 18, 2023 09:00 - 31 minutes - 43.4 MBPre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Getting noticed online can be tough for small businesses. With so many changes in the world of SEO and big companies taking up a lot of space o...
#121: Media Magic—How to Start Partnering With Influencers
October 11, 2023 09:00 - 32 minutes - 45.1 MBPre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! -- Finding and connecting with the right social media influencers can be a big challenge for brands. Plus, with social platforms always changing, it’s har...
#120: How to Turn Existing Clients into Q4 Gold and Finish the Year Strong!
October 04, 2023 09:00 - 28 minutes - 38.5 MBFor many businesses, the last quarter is where the *real* challenge begins. They're rushing to hit year-end targets, dealing with tight budgets, and planning for the next year – all while juggling holiday season challenges. So what’s the best way to hit your Q4 goals without adding more work to your plate? Today, join J.J. and April as they chat with Matt Banker, an experienced StoryBrand Certified Guide. Matt reveals the hidden opportunities within your existing customer base and prov...
#119: The Power of Referrals (and How to Harness It)
September 27, 2023 09:00 - 29 minutes - 41 MBIf you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance. In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the ...
#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)
September 20, 2023 09:00 - 27 minutes - 37.5 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- If you’re like most marketers, 2023 has been a strange year. Some months have yielded goal-crushing results while other months have left you wondering if your business was going to make it. Why so much uncertainty? A lot of it has to do with the volatil...
#117: What Really Goes Into Writing a Sales Email
September 13, 2023 09:00 - 33 minutes - 45.7 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing a sales email may sound simple – but if you’ve ever sat down to write one, you know it’s not that simple! Or, maybe you’ve written a sales email you felt great about, only to realize later that it didn’t work. Sometimes, it helps to have a real-...
#116: The Ultimate “Non-Salesy” Sales Email Formula
September 06, 2023 09:00 - 33 minutes - 46 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Writing sales emails can feel slimy. You don’t want to come across pushy or desperate – but you also know that sales emails work and you’ve got products to sell! How can you find the right words that will engage your audience and prompt them to take act...
#115: No More “Newsletters!” Do This Instead…
August 30, 2023 09:00 - 29 minutes - 40.8 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- The truth is, nobody wants to read a “newsletter.” In fact, emails with the word “newsletter” in the subject line get an 18.7% lower open rate! Why? Because your customers aren’t interested in your company updates. They’re interested in how you can help...
#114: How Write Nurture Emails (The Right Way)
August 23, 2023 09:00 - 34 minutes - 46.9 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But ...
#114: How to Write Nurture Emails (The Right Way)
August 23, 2023 09:00 - 34 minutes - 46.9 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses are afraid of annoying their leads with emails. And for good reason! Many companies send irrelevant emails that don’t truly serve their customers. Nobody likes getting a “newsletter” full of updates that has nothing to do with them. But ...
#113: A Nitty Gritty Look at Creating Lead Magnets
August 16, 2023 09:00 - 36 minutes - 50.5 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in...
#112: Do You *Really* Have a Solid Marketing Strategy?
August 09, 2023 09:00 - 32 minutes - 45.2 MBHave you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan. -- Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “mar...
#111: Behind the Scenes: How to Transform a Website Using StoryBrand
August 02, 2023 09:00 - 28 minutes - 39.8 MBOvercome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- One of the biggest requests we get at Marketing Made Simple is for us to review our listener’s websites. Even when you use the StoryBrand framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certi...
#110: How to Create a “Homey” Homepage That Also Drives Conversions
July 26, 2023 14:24 - 33 minutes - 46.1 MBOvercome the marketing and messaging obstacles holding you back from hitting (and even exceeding) your revenue goals with our FREE 5 Minute Marketing Makeover video series. Get immediate access at StoryBrand.com/Marketing. -- Most businesses focus so much on how their website looks that they neglect opportunities to drive conversions. But a good website does both! Think about interior designers. When they redesign a living room, they aren’t only thinking about aesthetics – they’r...
#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide
July 19, 2023 09:00 - 36 minutes - 50.2 MBOne of the biggest requests we get at Marketing Made Simple is for us to review our listener’s messaging. Even when you use the StoryBrand messaging framework, you want feedback from an expert so you know you’ve got it right! That’s exactly why we have StoryBrand Certified Guides. In today’s episode, you get to eavesdrop on a marketing consultation with StoryBrand Certified Guide, Kris Jones, and business owner Kia Nystrom. Kia owns Nystrom Orchard (NystromOrchard.com) in Minnesota tha...
#108: How to Create Your Marketing Message in 5 Simple Steps
July 12, 2023 09:00 - 33 minutes - 46.7 MBA lot of businesses are confused about what it means to create a marketing message. Is it a tagline? A one-page document? Your brand story? But a true marketing message is none of these things. A great marketing message should tell your customers how you can solve their problem and make their life better. And there’s no better way to create one than with StoryBrand’s one-liner framework. In today’s episode, J.J. and April talk with StoryBrand Certified Guide and owner of Red Door Des...
#107: How to Use Email Marketing to Close Deals (REPLAY)
July 05, 2023 13:16 - 41 minutes - 57.5 MBMany business owners aren’t sure how to use email marketing and wonder if it’s worth the time and effort to get started. But research shows that email marketing is more effective than paid ads, social media, or SEO! In today’s episode, you’ll get to hear a replay of the conversation J.J. and April had with Kelley Hartnett, StoryBrand Certified Guide. This popular episode from 2021 is still one of our most-played episodes and continues to help business owners demystify email marketing....
#106: Unleashing the Full Potential of Email Marketing
June 28, 2023 09:00 - 26 minutes - 36.1 MBAre you underestimating the impact of email marketing in today's digital landscape? Amidst the noise surrounding social media and other digital channels, email remains a crucial tool for connecting with your audience on a personal level, owning your customer list, and boosting sales. In this episode of Marketing Made Simple, Macy Robison, Director of the StoryBrand Guide Program, returns to share invaluable insights and practical advice for leveraging the power of email to achieve rema...
Celebrate Our 2nd Anniversary with a Special Gift Just for You!
June 23, 2023 09:00 - 1 minute - 2.29 MBHappy 2nd Anniversary Hero Makers! To celebrate two whole years of the Marketing Made Simple Podcast, we’re giving you a FREE 7-Day Trial of Business Made Simple, which includes the StoryBrand Messaging Framework Course and Marketing Made Simple Course. Just go to BusinessMadeSimple.com/Celebrate. Not only that, your 7-day trail also gives you complete access to the entire library of courses on business topics like leadership, sales, product optimization, and more. Start your fre...