Latest Experimentation Podcast Episodes
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?
#THEBIGLIFT - March 28, 2024 08:00 - 38 minutesOn this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the...
Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?
#THEBIGLIFT - February 23, 2024 09:00 - 35 minutesOn this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, en...
Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?
#THEBIGLIFT - February 02, 2024 17:00 - 36 minutesOn this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed ...
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
#THEBIGLIFT - January 09, 2024 08:00 - 42 minutesOn this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your ...
Series 4 Episode 12 - It's time we talked about giving something back to the community
#THEBIGLIFT - November 29, 2023 05:00 - 24 minutesSussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do. On this month's #thebiglift po...
Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?
#THEBIGLIFT - October 23, 2023 08:00 - 34 minutesOn this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing inve...
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?
#THEBIGLIFT - October 01, 2023 07:00 - 43 minutesThis month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different...
Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences
#THEBIGLIFT - September 17, 2023 14:00 - 38 minutesThis month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of custo...
Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience
#THEBIGLIFT - August 25, 2023 09:00 - 34 minutesSimon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other a...
Series 4 Episode 7 - Are we forgetting the person behind personalisation?
#THEBIGLIFT - July 19, 2023 13:00 - 41 minutesThis month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisati...
Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?
#THEBIGLIFT - July 02, 2023 12:00 - 39 minutesThis month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX ...
E60: The Hazard Pill Mill
Ethical Side Effects - June 30, 2023 11:00 - 26 minutes ★★★★★ - 20 ratingsFor this episode, we are going to Hazard, Kentucky where former physician James Chaney and his wife Lesa are found guilty of multiple counts of healthcare fraud and the illegal distribution of controlled substances. Buy Merch, Subscribe, & Follow Us! https://linktr.ee/EthicalSideEffects For th...
E59: The Johnson v. Omondi Case
Ethical Side Effects - June 16, 2023 12:00 - 19 minutes ★★★★★ - 20 ratingsThis week we discuss the unfortunate case of 15-year-old Shaquille Johnson after a fatal missed diagnosis led to his death in 2008. Buy Merch, Subscribe, & Follow Us! https://linktr.ee/EthicalSideEffects For the latest deals on affordable, trendy furniture, check out Tribesigns here! https://t...
E58: The Killer Nurse - Part 2
Ethical Side Effects - May 26, 2023 11:00 - 17 minutes ★★★★★ - 20 ratingsThis week we close out the case of Charles Cullen with the involvement of Amy Loughren, how his trial went down, and the effects his crimes had on the guidelines for hospital and medical center reporting. Buy Merch, Subscribe, & Follow Us! https://linktr.ee/EthicalSideEffects For the latest d...
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
#THEBIGLIFT - May 16, 2023 11:00 - 29 minutesThis month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much v...
E57: The Killer Nurse - Part 1
Ethical Side Effects - May 12, 2023 11:00 - 28 minutes ★★★★★ - 20 ratingsIn 2003, ICU nurse Charles Cullen shocked Somerville, New Jersey after allegations of one murder and one attempted murder at Somerset Medical Center. We learn in this episode though that those two cases are just the tip of a horrendous iceberg. Make sure to stay tuned for Part 2 premiering May 2...
Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test?
#THEBIGLIFT - April 28, 2023 10:00 - 43 minutesThis week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never qui...
Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?
#THEBIGLIFT - March 30, 2023 10:00 - 38 minutesEden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in ...
Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest
#THEBIGLIFT - March 06, 2023 09:00 - 32 minutesThis week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other. Matt discusses his view that motivation is a team thing, and each member ha...
Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO
#THEBIGLIFT - February 07, 2023 07:00 - 36 minutesMatt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to ...
E56: The Mysterious Mass
Ethical Side Effects - February 03, 2023 05:00 - 19 minutes ★★★★★ - 20 ratingsWe start off this month of February with a crazy case about a scrotal mass removal surgery gone horrifically wrong. Keith Burchell goes in for an outpatient excision of a mass on his scrotum and ends up hospitalized with a disfigured penis instead. The reason? Well, let's just say that sometimes...
E55: Dental Disasters
Ethical Side Effects - January 20, 2023 05:00 - 17 minutes ★★★★★ - 20 ratingsThis week we are back from our holiday hiatus to discuss the oddities of two dental deaths in Maricopa County, Arizona that were linked to nurse anesthetist, Tory Richmond. The cases might shock you, but does the verdict? Buy Merch, Subscribe, & Follow Us! https://linktr.ee/EthicalSideEffects ...
E54: The Nightmare Neighbor
Ethical Side Effects - December 16, 2022 05:00 - 21 minutes ★★★★★ - 20 ratingsThis week we cover the gruesome murder of 19-year-old Lisa Maas and how a team of mental healthcare providers could have warned her of her impending harm beforehand. **Our next episode will premiere on January 20th!!! Happy Holidays everyone and we can't wait to start 2023 off right with a new...
E53: The Chaudhry v. Smith Case
Ethical Side Effects - December 02, 2022 05:00 - 23 minutes ★★★★★ - 20 ratingsThis week we present the lawsuit Dr. Chaudhry filed against a team of health department investigators after the Silvino malpractice case. Why did one state report lead to Dr. Chaudhry filing a civil suit? Let's just say that this report revealed that Dr. Chaudhry has a lot more drama than just h...
Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?
#THEBIGLIFT - November 29, 2022 09:00 - 46 minutesIs customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important p...
E52: The Perez v. Chaudhry Case
Ethical Side Effects - November 18, 2022 05:00 - 30 minutes ★★★★★ - 20 ratingsThis week we discuss the 2012 case of 71-year-old Silvino Perez, who went in for open heart surgery at Fresno Community Regional Medical Center and left with a traumatic brain injury. Although the timestamped medical notes and operating room witnesses present a straightforward case, we learn tha...
E51: The Viral Anesthesiologist
Ethical Side Effects - November 04, 2022 04:00 - 18 minutes ★★★★★ - 20 ratingsThis week we cover the Brazilian anesthesiologist, Giovanni Quintella Bezerra, who went viral in July 2022 for sexually assaulting women while undergoing c-sections. In our discussion of his disturbing actions, we also learn that Bezerra's record of malpractice goes back further than just these ...
Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany
#THEBIGLIFT - October 27, 2022 09:00 - 37 minutes"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO...
E50: The Shands Slip - Up
Ethical Side Effects - October 21, 2022 04:00 - 24 minutes ★★★★★ - 20 ratingsAfter a long hiatus, Lillee & TJ are finally back with another crazy malpractice case! In 2006, Lanette Gervato arrives at Shands Teaching Hospital for severe headaches but leaves paralyzed on one half of her body and unable to care for herself. Who's responsible for these life-threatening mis...
Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments
#THEBIGLIFT - October 03, 2022 07:00 - 30 minutesWhen it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level. My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analyti...