Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test?

#THEBIGLIFT

English - April 28, 2023 10:00 - 43 minutes - 30.2 MB
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Previous Episode: Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?

Next Episode: Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?

This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes the appeal of CRO to most people in the industry, saying 'I think all of us are generally just curious people who all want to continue to learn. I just find it incredibly fascinating.' The idea of testing to learn and not just testing to win is also explored, focusing on the importance of the process to ultimately get the most effective results