#THEBIGLIFT
61 episodes - English - Latest episode: about 1 month ago -The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Episodes
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?
March 28, 2024 08:00 - 38 minutes - 26.3 MBOn this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested ...
Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?
February 23, 2024 09:00 - 35 minutes - 24.1 MBOn this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin ...
Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?
February 02, 2024 17:00 - 36 minutes - 25.2 MBOn this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when ...
Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic
January 09, 2024 08:00 - 42 minutes - 29.4 MBOn this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. ...
Series 4 Episode 12 - It's time we talked about giving something back to the community
November 29, 2023 05:00 - 24 minutes - 17.1 MBSussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do. On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tanna and Tom Belcher from Sussex Cricket Foundation. They discuss the amazing opportunities they bring to children in the local area and how dedicate...
Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?
October 23, 2023 08:00 - 34 minutes - 23.7 MBOn this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whol...
Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?
October 01, 2023 07:00 - 43 minutes - 29.7 MBThis month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your ...
Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences
September 17, 2023 14:00 - 38 minutes - 26.5 MBThis month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores the importance of building strong relationships with your customers so they keep returning, which is also rewarded by search engines. But, the key t...
Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience
August 25, 2023 09:00 - 34 minutes - 23.6 MBSimon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the...
Series 4 Episode 7 - Are we forgetting the person behind personalisation?
July 19, 2023 13:00 - 41 minutes - 28.4 MBThis month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the user wants to have’, and identifying what is driving them to buy the product. They discuss the importance of putting yourself into the shoes of your...
Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?
July 02, 2023 12:00 - 39 minutes - 27.1 MBThis month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you ne...
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
May 16, 2023 11:00 - 29 minutes - 20.3 MBThis month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide...
Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test?
April 28, 2023 10:00 - 43 minutes - 30.2 MBThis week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes the appeal of CRO to most people in the industry, saying 'I think all of us are generally just curious people who all want to continue to learn. I...
Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?
March 30, 2023 10:00 - 38 minutes - 22.6 MBEden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to un...
Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest
March 06, 2023 09:00 - 32 minutes - 22.3 MBThis week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other. Matt discusses his view that motivation is a team thing, and each member has a different part to play, so they all need to be treated differently and with their own motivations in mind. He says, ‘Some people are motivated by money, some by freedom, some by recognition… and i...
Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO
February 07, 2023 07:00 - 36 minutes - 24.8 MBMatt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to convert. He says, ‘‘A lot of people don't realise that just having a website from Shopify or somewhere similar isn't the best for actually converting. You need to look at data, understand user data an...
Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?
November 29, 2022 09:00 - 46 minutes - 31.6 MBIs customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer experience both in digital and in real world. "The customers are messy and not linear" says Tim, "and we should not forget that we do not only operate...
Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany
October 27, 2022 09:00 - 37 minutes - 25.9 MB"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.
Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments
October 03, 2022 07:00 - 30 minutes - 21.2 MBWhen it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level. My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the ...
Series 3 Episode 8 - Does your organisation have data fluency?
September 05, 2022 06:00 - 36 minutes - 25.2 MBIn this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why having worked in various industries, and having solved data problems in diverse business environments, Penelope embarked down a road of building her...
Series 3 Episode 7 - Is your Website redesign "upside down"?
July 19, 2022 08:00 - 40 minutes - 27.9 MBHaving taught UX at Arts University Bournemouth George Beverley at Insightful UX offers a unique perspective on UX, copy-writing, web-development and data analysis."The most important element of a great website is the ability to welcome and engage a user within the first few seconds. We have to respect the time of our visitors and give them what they want really quickly", says George.
Series 3 Episode 6 - Are you ready for Google Analytics 4?
June 07, 2022 08:00 - 52 minutes - 36.1 MB“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition period may be demanding, those who get to grips with GA4 quickly will benefit from an opportunity to get new insights with actionable data. Using m...
Series 3 Episode 5 - How to get the most from your online forms
June 01, 2022 02:00 - 31 minutes - 21.5 MB"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics. Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plenty of insight and helpful advice on forms in broad range of industries, both B2B and B2C. A highly recommended episode full of practical tips to a...
Series 3 Episode 4 - Why Experimentation is not all about short-term success
May 02, 2022 10:00 - 37 minutes - 25.6 MB"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.
Series 3 - Episode 3 -It's time for Experimentation to be recognised
April 05, 2022 08:00 - 26 minutes - 18.3 MBRecognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions. Join Joe Doveton, organiser of the Experimentation Elite Day and the Experimentation Elite Awards who explains why it’s now...
Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution?
February 28, 2022 05:00 - 32 minutes - 22.3 MB"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments ...
Series 3 Episode 1- Is CRO implemented differently for B2B and B2C Clients
January 31, 2022 06:00 - 35 minutes - 24.7 MBEvery single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.
Series 3 - Episode 1
January 31, 2022 06:00 - 35 minutes - 24.7 MBEvery single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.
Series 2 Episode 10 - Can you define the true value of CRO?
January 05, 2022 08:00 - 34 minutes - 24 MB#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there. Andrew believes that conversion rate optimisation has massive potential in maximising acquisition spent and driving greater life time value from existing customers; but that as an industry it can sharpen the way it engages business stakeholders in demonstrating the quantifiable value of an experimentation progr...
Series 2 Episode 9 - Is conversion more than just CRO
December 02, 2021 14:00 - 39 minutes - 27.5 MBToday #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on quality traffic, understanding conversions in different marketing channels and getting your visitors to transition from viewers to repeat buyers.
Series 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party Cookies
November 10, 2021 08:00 - 35 minutes - 24.3 MBJoin us for a fascinating conversation with Ben Parr, the founder of Octane AI about doing business in a world without third party cookies, on #theBigLift podcast. Ben firmly believes that the demise of third party cookies will massively change the way eCommerce players do their business. With the focus having to change from acquisition to optimisation: "If you want to grow and prosper, strengthen the channels you own such as e-mail and SMS, and optimise your funnel". We could not agree with...
Series 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce?
October 13, 2021 05:00 - 36 minutes - 25.4 MBIs Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societal shifts as much as the pandemic have accelerated the drive towards online retail.
Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments
September 15, 2021 07:00 - 38 minutes - 26.6 MB"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long...
Series 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truth
July 07, 2021 05:00 - 31 minutes - 21.4 MBChris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny. The well known saying there are “lies, damned lies, and statistics” is often quoted as many see different versions of the truth, but during this podcast we discuss how using web statistics and ...
Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends
June 02, 2021 08:00 - 39 minutes - 27.1 MBA complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to fo...
Series 2 Episode 3 - What is Digital Optimisation and why is it important?
May 04, 2021 08:00 - 35 minutes - 24.1 MB"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica, who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention. We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close...
Series 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad?
April 07, 2021 05:00 - 32 minutes - 22.1 MBIn the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way they engage with their potential customers and it will result in reshaping of the advertising market.
S2: Episode 1 - Marketing at Different Ends of the Spectrum
March 11, 2021 08:00 - 31 minutes - 21.4 MBDelighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK. Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK. This podcast covers a range of fascinating topics… What it was like to head up a marketing team in the pre-digital & social media times? How ma...
Episode 20 - Can you still be passionate about Experimentation after 20+ years?
December 02, 2020 06:00 - 36 minutes - 24.9 MBOne thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pilla...
Episode 19 - Digital Marketing: Science or Art?
November 18, 2020 06:00 - 31 minutes - 21.4 MB"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.
Episode 18 - Could Dragonfly AI take the guesswork out of creating effective and engaging content?
November 04, 2020 06:00 - 35 minutes - 24.1 MBWouldn't it be great to instantly predict what response the content of your site generates from your visitors? Now it is - with Dragonfly AI. Today #theBigLift has the pleasure to interview its co-founder @Mark Bainbridge. Mark was CMO of the British Army for 10 years, is a serial entrepreneur and he knows how to connect the corporate world with the world of start-ups. Dragonfly AI, which Mark calls a benign AI, is here to assist humans in making better decisions using predictive analytics ...
Episode 17 - Is using an interim CMO the best way to implement marketing trnsformation?
October 28, 2020 05:00 - 35 minutes - 24.2 MBChris Lawson, the founder of Moreno Marketing, shares his journey from leading marketing in various brands across multiple industries to ultimately setting up his own marketing agency and becoming a podcast host. Chris has wealth of experience in marketing transformation and is a great source of insight into behind the scene of the marketing kitchen for any experienced or aspiring marketeer.
Episode 16 - Could Covid-19 be the catalyst to change your work / life balance for good?
October 16, 2020 08:00 - 37 minutes - 25.8 MBIf you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change.
Episode 16 - Could Covid-19 be the catalyst to change your work / life balance for good?
October 16, 2020 08:00 - 37 minutes - 25.8 MBIf you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change.
Episode 15 - Is Video Commerce the next must have tool in the marketers toolbox?
October 07, 2020 05:00 - 37 minutes - 25.7 MBEstablishing emotional connection between an eCommerce business and its customers is a key to success believes Serge Milbank of @Confer With, the guest of today's #theBigLift podcast. Serge, who is a seasoned investor into marketing tech start-ups talks eCommerce, video commerce and CRO. Highly recommended for all in the eCommerce industry.
Episode 14 - Where can marketers go to get free unbiased advice?
September 29, 2020 06:00 - 33 minutes - 22.8 MBAdam Naisbitt, the founder of DigitallyEngaged is the hero of today's #theBigLift podcast. Adam became a force in marketing after the #London2012 Olympics when his alert service to help people get tickets was recognised by BBC technology - as well as thousands of happy customers. Today Adam is focused on building up his digital academy and helping clients with a no nonsense approach and efficient marketing guidance.
Episode 13 - Your key Social Media questions answered with Jon Simmonds
September 22, 2020 13:00 - 35 minutes - 24.4 MB"Almost 90% of B2B purchase decisions are influenced by Social Media", - says Jon Simmonds, Founder of Rocket Science Digital in the newest episode of #theBigLift podcast. We are thrilled to bring you this fantastic podcast with wealth of valuable insights into the present state of social media. A must listen for anyone involved in marketing.
Episode 12 - Are Marketing Agencies selling themselves short?
September 15, 2020 07:00 - 36 minutes - 24.9 MBToday we invite @Robin Williams, MD and Co-founder of @Data Hive to discuss how growth is defined for each individual business and what KPIs are important for success. Robin discusses how business analytics can, and should, look into the future trends and that #cashflow is essential for growth. Don't miss out on this very thought provoking episode.
Episode 11 - Is the future of marketing in the hands of the specialists?
September 08, 2020 17:00 - 36 minutes - 25.2 MBMeet @Nima Yassini CEO of @New Republique as he shares the fascinating story of how New Republique started as a brand agency and grew to become one of the leading experimentation and #conversionrateoptimization agencies in Australia. Is the future of marketing in the hands of the specialists or generalists? How critical is the company's vision for its success?
Episode 10 - An independent view of which experimentation solution to choose
September 04, 2020 07:00 - 37 minutes - 25.9 MBOur guest on #theBigLift today is David Mannheim, the founder of User Conversion. User Conversion recently released a white paper entitled "Which experimentation platform should you choose (and how to choose it)" and so our conversation naturally gravitated to all things conversion rate optimisation, personalisation and how optimisation platforms should address the changing needs of the clients to remain relevant.