Series 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce?

#THEBIGLIFT

English - October 13, 2021 05:00 - 36 minutes - 25.4 MB
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Previous Episode: Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments

Next Episode: Series 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party Cookies

Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societal shifts as much as the pandemic have accelerated the drive towards online retail.