#THEBIGLIFT
61 episodes - English - Latest episode: about 2 months ago -The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Episodes
Episode 9 - Looking at Webtrends Optimize from the outside in
September 01, 2020 06:00 - 34 minutes - 24 MBThe "unconditional commitment to the success of the client" was what first impressed @Paul Stephenson, founder of @EGOSTREAM, about Webtrends Optimize. In the new #theBigLift podcast Paul, who now works closely with our team, shares his unique 'outside/in' view of our company, the tech industry as a whole, and why he thinks the industry will continue to flourish in the #post-covid19 environment.
Episode 8 - Your key SEO questions answered with Chris Simmance
August 18, 2020 13:00 - 38 minutes - 26.7 MBIn this week #theBigLift podcast we delve into the art and science of SEO with Chris Simmance of SERPsketch. Listen and learn how SEO has changed, why personalisation is vital, what are the key indicators you need to follow and much more. Great insights for anyone who is working in the #digitalmarketing or #ecommerce space.
Episode 7 - Why a strong work ethic trumps everything!
August 06, 2020 08:00 - 38 minutes - 26.6 MBToday's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals. "Talent shows up unpredictably, work ethics are in our control", - says Luca as he shares his amazing success story.
Episode 6 - How Account Based Marketing can help improve your B2B conversion rate
July 14, 2020 05:00 - 39 minutes - 26.9 MB"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.
Episode 5 - How to avoid the two CRO conversion traps
July 09, 2020 09:00 - 25 minutes - 17.5 MBBe customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.
Episode 4 - Why Start-ups need to stay selfishly curious
July 06, 2020 05:00 - 34 minutes - 23.8 MB“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the current #postcovid19 business climate. Ben, who made a career journey from customer service staff to CEO and founding his own business shares his blueprint for success: do you finances right, take your team on a journey with you, analyse your KPIs ...
Episode 3 - Discussing the Challenges facing CRO Vendors
June 25, 2020 07:00 - 38 minutes - 26.6 MBIn this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors
An Agency View of CRO
June 08, 2020 13:00 - 15 minutes - 10.4 MBIn this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency. John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.
Episode 2 - An Agency View of CRO
June 08, 2020 13:00 - 15 minutes - 10.4 MBIn this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency. John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.
Episode 1 - At Home with Sandeep Shah
May 14, 2020 07:00 - 18 minutes - 12.9 MBSandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business. Although Sandeep is on the board, he regularly attends pre-sales meetings. We find out why he is such a fan of being face to face with potential customers.
At Home with Sandeep Shah
May 14, 2020 07:00 - 18 minutes - 12.9 MBSandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business. Although Sandeep is on the board, he regularly attends pre-sales meetings. We find out why he is such a fan of being face to face with potential customers.