Latest Ecommercemarketing Podcast Episodes
Testing the eCommerce Waters
Ecommerce Elite - July 27, 2021 10:30 - 46 minutesI talked to Matt and Meredith Snow, Co-founders of BoredWalk Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling hand...
Diversify Your Marketing
Ecommerce Elite - July 20, 2021 10:30 - 18 minutesI talked to Angela Smith, CEO of Off The Racks Boutique, a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in ...
YouTube Ads for Ecommerce
Ecommerce Elite - July 13, 2021 10:30 - 22 minutesI talked to Shash Singh, CEO of Linx Digital Agency, a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the pl...
The Secret to Ecommerce Success
Ecommerce Elite - July 06, 2021 10:30 - 20 minutesI talked to Raj De Datta, Founder of Bloomreach. Raj has catapulted from being an entrepreneur to an eCommerce Elite. His company offers digital solutions that combine the power of unified customer and product data with the speed and scale of AI and predictive decisions for a magical eCommerce e...
Happy Customers Stay Customers
Ecommerce Elite - June 29, 2021 10:30 - 23 minutesI talked to Roger Hardy, CEO of Kits.com. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He remembers ho...
How to Win at Wholesale
Ecommerce Elite - June 22, 2021 10:30 - 32 minutesI talked to Dyana Rafferty, Founder of Julia Rose Wholesale. She started doing wholesale business in 2019 and has catapulted from a startup owner to being an eCommerce elite. While 2019 was not the best time for wholesale businesses, her company rose from the ashes. Dyana’s company experienced e...
Build a Brand that Survives
Ecommerce Elite - June 15, 2021 10:30 - 26 minutesI talked to Elliot Begoun, CEO of TIG Brands. The company helps emerging companies in the natural product space. Its mission is to build nimble, capital-efficient, resilient brands. The value that the company delivers is exceptional. Elliot’s desire to escape from the corporate wheel rat race y...
New Trend of Selling
Ecommerce Elite - June 08, 2021 10:30 - 22 minutesDanielle Amelia, CEO of Styled AF, a marketing and consulting company. Danielle started as a women’s boutique owner and later transitioned as a digital marketing consultant, helping clothing businesses catapult from being passable to unstoppable. This entrepreneur from Austin shared how her expe...
Passion in Fashion
Ecommerce Elite - June 01, 2021 10:30 - 30 minutesKelly Pearson, Founder of Aiden and Oak. She has catapulted from being a clothing women’s boutique owner in 2016 to being an eCommerce elite. This entrepreneur/mom shared how a maternity leave opened the idea of leaving her corporate job and focusing on running a business full-time. She also sai...
A Brand with a Mission
Ecommerce Elite - May 25, 2021 10:30 - 35 minutesShane Ball, CEO of the clothing brand Stay Wear. He recounted that he would always burn CDs for his girlfriend, now his wife. And while listening to the songs, most of them have the word “stay”. In 2014, he launched his clothing business with the mission of changing the stigma of the “misunderst...
Keep Your Clients Coming Back
Ecommerce Elite - May 18, 2021 10:30 - 30 minutesCory Moore is a serial entrepreneur. He attended Texas State University in San Marcus. When he was in his 20s, he started his first company. Now there have been about six different companies that Cory has been involved in and started. Some of the ones started while he was in college are still go...
The Best E-Commerce Platform
Ecommerce Elite - May 11, 2021 10:30 - 26 minutesMike Begg of AMZ Advisers talks about all the different aspects from setting up a listing on Amazon to Advertising and to having him fulfill your orders for you. He and his company specialize in assisting retailers, brands, and suppliers to achieve greater success on the Amazon Platform. He assi...
The Beauty of Confidence and Decisiveness
Ecommerce Elite - May 04, 2021 10:30 - 25 minutesRavit Darougar, Founder of 4Ever Magic Cosmetics, joins the conversation to share her success story of creating a cosmetic brand with sheer decisiveness, even if other people show doubt and hesitation to your ideas. 4Ever Magic Cosmetics changed the cosmetics industry’s eyebrow game through th...
A Hat to Connect and Resonate
Ecommerce Elite - April 27, 2021 11:56 - 32 minutesBrock Rasmussen, Co-Founder and CEO of Stele Hats, joins the conversation to share how they built a brand not only to look good but to connect and resonate with people. Stele Hats aspire to become an avenue for people to represent the grief of trials, obstacles, pain, and success through your ...
More Sales - Less Returns
Ecommerce Elite - April 20, 2021 12:00 - 20 minutesGreg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. It points them to the right size for their body type. I assure you anybody can...
Shift Your Brand to Something Grand
Ecommerce Elite - April 13, 2021 12:00 - 23 minutesRussell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce business. Animated Apparel Company takes apparel...
Marketing, Marketing Marketing!
Ecommerce Elite - April 06, 2021 12:00 - 26 minutesPriyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied at the Fashion Institute of Technology in New Yor...
Do what you love!
Ecommerce Elite - March 30, 2021 12:00 - 26 minutesMonte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Kizik is a Utah-based company that makes hands-free shoes made from Foot Activated Shoe Technology (F.A.S.T), an innovation from Handsfree Labs.
Focus on Your People
Ecommerce Elite - March 22, 2021 21:48 - 25 minutes4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales. With passion and experience, Dean has the forward-looking vision to propel toward th...
Tell Your Story
Ecommerce Elite - March 16, 2021 11:58 - 24 minutesMeet Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. From initial idea to manufacturing and beyond, here’s the story...
Start Small and Think Big
Ecommerce Elite - March 09, 2021 01:25 - 19 minutesMitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes...
Create a Quality Customer Journey
Ecommerce Elite - March 02, 2021 13:00 - 31 minutesKenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a ...
Don’t Be Afraid to Try
Ecommerce Elite - January 12, 2021 19:56 - 32 minutesMake more profits by turning your inventory! Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating retail post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the wo...
Be Real and Be Yourself
Ecommerce Elite - December 22, 2020 17:30 - 24 minutesPassion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur.
Work With Grace and Grit
Ecommerce Elite - December 15, 2020 19:32 - 29 minutesGrowing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells th...
Put People First, and Be Human
Ecommerce Elite - October 20, 2020 13:20 - 35 minutesSocial media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing eff...
Be Willing To Bet On Yourself
Ecommerce Elite - October 06, 2020 13:30 - 31 minutesFor those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and out...
Passion Can Drive You
Ecommerce Elite - September 29, 2020 11:53 - 32 minutesIn this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store tha...
Jump In and Learn
Ecommerce Elite - September 22, 2020 11:50 - 20 minutesIn this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding featur...
Make Your Mark
Ecommerce Elite - September 15, 2020 19:08 - 25 minutesAlison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping...
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