Build a Brand that Survives

I talked to Elliot Begoun, CEO of  TIG Brands. The company helps emerging companies in the natural product space. Its mission is to build nimble, capital-efficient, resilient brands. The value that the company delivers is exceptional. Elliot’s desire to escape from the corporate wheel rat race years ago has paved a way for several brands to catapult to their next level. He describes his company as a non-traditional alternative accelerator where CPG (Consumer Packaged Goods) brands reach an unstoppable growth. Elliot believes that he is a breaker of the status quo. He said,” If you think you are faking it, you are doing it wrong.” This mindset has helped several brands climb the ladder of success. Although this entrepreneur-consultant claimed that he did not start well. Today, he and his team have become more involved by becoming participants and stakeholders.