Ecommerce Elite
40 episodes - English - Latest episode: almost 3 years ago -Ecommerce Elite features business owners and industry leaders sharing their knowledge to help others avoid the mistakes they made and scale their businesses faster.
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Episodes
Testing the eCommerce Waters
July 27, 2021 10:30 - 46 minutes - 85.5 MBI talked to Matt and Meredith Snow, Co-founders of BoredWalk Los Angeles. This power couple catapulted from being creatives who love to test waters in terms of design and career to being Ecommerce Elites. The duo shared how their love for anything aesthetic made them decide to start selling handmade handicrafts with pop art themes. Although the concept was great, it was not sustainable. This concern made them switch gears to wearable items, something that does not need tedious work on their ...
Diversify Your Marketing
July 20, 2021 10:30 - 18 minutes - 24.9 MBI talked to Angela Smith, CEO of Off The Racks Boutique, a women's clothing store that sells clothes, makeup, and fashion accessories. Currently, their sales continue to skyrocket in their online shop and mobile shopping app. Angela started her business in 2013 as a side hustle while working in the child support office. With only a spare room and five racks of clothes, the boutique's first collection of tank tops went viral, and the rest was history. Realizing that the small team had already...
YouTube Ads for Ecommerce
July 13, 2021 10:30 - 22 minutes - 31.3 MBI talked to Shash Singh, CEO of Linx Digital Agency, a digital marketing company that helps eCommerce and info product businesses scale to 8 figures with YouTube advertising. He mentioned that the most common misconception is that YouTube advertising is only for coaches and info ads since the platform requires so much creativity for product videos to sell. However this is not the case, some eCommerce businesses have seen excellent results. Shash added that the site could work for direct resp...
The Secret to Ecommerce Success
July 06, 2021 10:30 - 20 minutes - 28.4 MBI talked to Raj De Datta, Founder of Bloomreach. Raj has catapulted from being an entrepreneur to an eCommerce Elite. His company offers digital solutions that combine the power of unified customer and product data with the speed and scale of AI and predictive decisions for a magical eCommerce experience and conversions. Raj and his team help startups and entrepreneurs scale up and become masters with these processes. Drive conversion path from first marketing touchpoint Creates a solutio...
Happy Customers Stay Customers
June 29, 2021 10:30 - 23 minutes - 32.3 MBI talked to Roger Hardy, CEO of Kits.com. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He remembers how his previous company sold contact lenses to doctors with a huge markup from its retail price; that was his ‘eureka” moment. He also realized that the eyewear business is outdated. So, he decided on ...
How to Win at Wholesale
June 22, 2021 10:30 - 32 minutes - 44 MBI talked to Dyana Rafferty, Founder of Julia Rose Wholesale. She started doing wholesale business in 2019 and has catapulted from a startup owner to being an eCommerce elite. While 2019 was not the best time for wholesale businesses, her company rose from the ashes. Dyana’s company experienced exponential growth selling seasonal products, handbags, and more. She has been sourcing and designing her own line when the product that she was looking for did not have the patterns she liked. Before ...
Build a Brand that Survives
June 15, 2021 10:30 - 26 minutes - 35.8 MBI talked to Elliot Begoun, CEO of TIG Brands. The company helps emerging companies in the natural product space. Its mission is to build nimble, capital-efficient, resilient brands. The value that the company delivers is exceptional. Elliot’s desire to escape from the corporate wheel rat race years ago has paved a way for several brands to catapult to their next level. He describes his company as a non-traditional alternative accelerator where CPG (Consumer Packaged Goods) brands reach an u...
New Trend of Selling
June 08, 2021 10:30 - 22 minutes - 31.1 MBDanielle Amelia, CEO of Styled AF, a marketing and consulting company. Danielle started as a women’s boutique owner and later transitioned as a digital marketing consultant, helping clothing businesses catapult from being passable to unstoppable. This entrepreneur from Austin shared how her experience in the TV service provider industry and working in a popular clothing direct sales company has taught her the ins and outs of marketing. She said that her desire to avoid the hustles and bustle...
Passion in Fashion
June 01, 2021 10:30 - 30 minutes - 41.3 MBKelly Pearson, Founder of Aiden and Oak. She has catapulted from being a clothing women’s boutique owner in 2016 to being an eCommerce elite. This entrepreneur/mom shared how a maternity leave opened the idea of leaving her corporate job and focusing on running a business full-time. She also said that her desire for quality time with her family made her decide to switch gears. When COVID hit, she closed the open shop in her property and decided to go online-focused. She is here to explain th...
A Brand with a Mission
May 25, 2021 10:30 - 35 minutes - 48.5 MBShane Ball, CEO of the clothing brand Stay Wear. He recounted that he would always burn CDs for his girlfriend, now his wife. And while listening to the songs, most of them have the word “stay”. In 2014, he launched his clothing business with the mission of changing the stigma of the “misunderstood” skaters. When people started to connect ‘stay’ to suicide prevention, it led him to create a brand that resonates with the darkest ordeals and connects to every person living with mental health p...
Keep Your Clients Coming Back
May 18, 2021 10:30 - 30 minutes - 42.2 MBCory Moore is a serial entrepreneur. He attended Texas State University in San Marcus. When he was in his 20s, he started his first company. Now there have been about six different companies that Cory has been involved in and started. Some of the ones started while he was in college are still going strong, plus additional projects since.
The Best E-Commerce Platform
May 11, 2021 10:30 - 26 minutes - 36 MBMike Begg of AMZ Advisers talks about all the different aspects from setting up a listing on Amazon to Advertising and to having him fulfill your orders for you. He and his company specialize in assisting retailers, brands, and suppliers to achieve greater success on the Amazon Platform. He assists them in navigating and increasing their revenues over time by handling their Amazon Platform account. AMZ Advisers is a full-service eCommerce & digital marketing consultancy with extensive expe...
The Beauty of Confidence and Decisiveness
May 04, 2021 10:30 - 25 minutes - 35 MBRavit Darougar, Founder of 4Ever Magic Cosmetics, joins the conversation to share her success story of creating a cosmetic brand with sheer decisiveness, even if other people show doubt and hesitation to your ideas. 4Ever Magic Cosmetics changed the cosmetics industry’s eyebrow game through their magical eyebrow gel formula, enabling people with less to no confidence to show their smile without shame and filled with confidence.
A Hat to Connect and Resonate
April 27, 2021 11:56 - 32 minutes - 44.4 MBBrock Rasmussen, Co-Founder and CEO of Stele Hats, joins the conversation to share how they built a brand not only to look good but to connect and resonate with people. Stele Hats aspire to become an avenue for people to represent the grief of trials, obstacles, pain, and success through your story. If their ears cannot hear you, then let people see the hat that represents and means the most to you.
More Sales - Less Returns
April 20, 2021 12:00 - 20 minutes - 28.8 MBGreg Moore, a husband, father of three little crazy rambunctious boys, has some amazing technology that helps you sell more and get less returns because it helps customers know if your brand fits their body correctly. It points them to the right size for their body type. I assure you anybody can afford this technology and it's going to help you grow your brand and sell more. He runs a company called ware, which is a subsidiary of another larger company called fit 3d. Basically, when they s...
Shift Your Brand to Something Grand
April 13, 2021 12:00 - 23 minutes - 32.2 MBRussell Crooms, Founder and CEO of Animated Apparel Company joins the conversation to share how gaming sparked his interest to start an apparel company, building your brand and community, and his advice for people who are fresh in the e-commerce business. Animated Apparel Company takes apparel to the next level by offering a wide selection of high-quality and affordable apparel products from famous comics, video games, television series, movies, cartoons, and even anime!
Marketing, Marketing Marketing!
April 06, 2021 12:00 - 26 minutes - 36.9 MBPriyanka Chordia, the seventh generation of their family business in the jewelry industry. She started being involved with the business since she was 13. As she started traveling for trade shows with her family all around the country, she studied at the Fashion Institute of Technology in New York and other Jamalski programs at the Gemological Institute of America. Over the years, Priyanka gained a lot of knowledge and experience in the industry, which eventually led her to form her own co...
Do what you love!
March 30, 2021 12:00 - 26 minutes - 37 MBMonte Deere, the CEO of Kizik shares how the shoe-brand founded in 2017 became a trusted name for millions of shoe buyers. Kizik is a Utah-based company that makes hands-free shoes made from Foot Activated Shoe Technology (F.A.S.T), an innovation from Handsfree Labs.
Focus on Your People
March 22, 2021 21:48 - 25 minutes - 34.9 MB4 years ago, Dean Wegner started Authentically American from an idea on a blank sheet of paper. Since that time, he has grown his apparel brand to set sights on some lofty sales goals: to hit 1 billion in sales. With passion and experience, Dean has the forward-looking vision to propel toward that goal.
Tell Your Story
March 16, 2021 11:58 - 24 minutes - 33.7 MBMeet Reno Tsosie, creator and founder of the Navajo created and inspired menswear brand Hashké. His brand authentically represents Native American culture and operates with the goal to uplift Navajo artistic and indigenous cultures. From initial idea to manufacturing and beyond, here’s the story of Reno’s Navajo designed clothing line.
Start Small and Think Big
March 09, 2021 01:25 - 19 minutes - 26.2 MBMitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes based on what real people look like, instead of highly styled shoots showing clothes on models. Her e-commerce message is one of body positivity and feeling good about who you are.
Create a Quality Customer Journey
March 02, 2021 13:00 - 31 minutes - 43.3 MBKenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a thriving e-commerce business. Check out how Kenny’s business has boomed- all out of a love for his dad’s Hawaii print shirt.
Don’t Be Afraid to Try
January 12, 2021 19:56 - 32 minutes - 44.4 MBMake more profits by turning your inventory! Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating retail post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes of inventory handling. She co-founded Swap Retail as a means to provide retailers a way to connect with each other and move inventory safely and efficiently.
Be Real and Be Yourself
December 22, 2020 17:30 - 24 minutes - 33 MBPassion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur.
Work With Grace and Grit
December 15, 2020 19:32 - 29 minutes - 68 MBGrowing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the story behind growing her e-commerce business out of her living room in the small town of Canadian, Texas.
Put People First, and Be Human
October 20, 2020 13:20 - 35 minutes - 80.3 MBSocial media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales.
Be Willing To Bet On Yourself
October 06, 2020 13:30 - 31 minutes - 71.9 MBFor those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well.
Passion Can Drive You
September 29, 2020 11:53 - 32 minutes - 58.9 MBIn this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives.
Jump In and Learn
September 22, 2020 11:50 - 20 minutes - 9.54 MBIn this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity.
Make Your Mark
September 15, 2020 19:08 - 25 minutes - 13.1 MBAlison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day.
Face Change With Style and Grace
September 08, 2020 15:32 - 23 minutes - 42.9 MBHow COVID-19 caused a service based business, Wisp Lashes, to pivot into e-commerce in order to survive and thrive through the Coronavirus pandemic.
Give Yourself Every Opportunity
September 01, 2020 12:55 - 18 minutes - 34.5 MBWhile some business ventures take years of ideation and planning before things get rolling, Abby found her e-commerce path as a happy accident. The Kringle Krate story begins with a Christmas Eve activity box that she created for her family members. Naturally, they were a hit. When Abby branched out to showcase her idea at craft fairs, the boxes went viral on social media.
Work From the Heart
August 25, 2020 09:00 - 20 minutes - 37.4 MBIn this episode, I spoke with Megan Dahle from Discount Catholic Products. Before branching out into the world of e-commerce, Megan’s expertise was her as a contract/virtual CFO for small businesses. She uses her gift for teaching and knowledge to dive into the defensive side of small businesses to help them grow. Her adventure into owning her own business began nine years ago when Meagan and her husband wanted to pay off their loans. In order to achieve this, they bought an e-commerce busin...
Make the Best of a Trial
August 18, 2020 06:00 - 23 minutes - 10.5 MBIn this episode, I enjoyed discussing the experiences of Jeremy Jacobs, owner and founder of Raise Bakery in Brighton, England. Jeremy initially began his business for his mother, but it gained more meaning to him than he ever could have predicted. With the current Covid-19 crisis affecting businesses across the world in ways no one could have imagined, creative adaptation has enabled Jeremy’s company to overcome an unpredictable trial.
Comparison is the Thief of Joy
August 11, 2020 12:41 - 27 minutes - 50.7 MBIn this episode we hear from the co-owners of Flaunt Boutique Autumn and Lara. This dream-team started their successful e-commerce shop in 2012 out of their college dorm room. One night, a discussion about popular statement jewelry turned into a session of brainstorming how they could offer people trendy jewelry for cheaper prices. Starting with 10 poor-quality images on Facebook, their online sales adventure began.
Find What You Have Passion For
August 04, 2020 11:45 - 16 minutes - 37.3 MBIn this episode we get to hear from Bev Schweigert, owner of Blessed Be Boutique. Bev's boutique began as a way to fund her mission trips, and has grown through her efforts to learn new skills and careful curation of products. In this episode we will be talking about: The need to get good traffic on your website How to reach your target audience Selling what you’re passionate about
Follow Your Dreams
July 28, 2020 13:18 - 23 minutes - 53 MBIn this episode I spoke with Katie Iverson, the owner of Designer Arm Candy. Health struggles have been a part of Katie's struggle to fulfill her dreams of selling designer handbags. Despite this, she faces challenges optimistically and encourages others to listen to your gut and follow your dreams.
Hope for the Best, Plan for the Worst
July 20, 2020 23:29 - 24 minutes - 56.3 MBWhen it comes to e-commerce stores, navigating the world of manufacturing to offer custom products can seem intimidating. In this episode, YellowFin Digital founder Keith Heavilin meets with Candice, the founder of Evangeline Rose Swimwear to discuss her experiences in finding the right manufacturers to produce her designs. She cautions that when it comes to the design process and manufacturing, things may take longer than expected. Learn from her experiences how to navigate this part of sel...
Be Ready for the Long Game
July 14, 2020 04:04 - 14 minutes - 5.74 MBFeaturing Jill Tanner of Southern Honey Boutique In this episode I talked with a good friend of mine, Jill Tanner. She is the owner of Southern Honey Boutique, which comprises two brick-and-mortar storefronts as well as an online store and warehouse– all of which sell women's southern chic apparel at an affordable price. We discuss why Jill believes that e-commerce is the future of her company and how it got her through the pandemic when her storefronts were closed for up to 8 weeks– and p...
Don't Be Afraid to Ask for Help
July 13, 2020 15:02 - 19 minutes - 43.9 MBFeaturing Ally Turpen of Pin It Co. In this episode we meet Ally Turpen, the owner of Pin It Co. Pin It Co entails both a storefront in small town Georgia as well as a warehouse fronted by an online store, including a website, app, and various social media accounts. Through Pin It Co, Ally sells home decor and more. She got her beginnings when her husband was deployed and her parents got her some power tools in an effort to help her out. For the first three years, she made everything by ha...