Latest Dentist training Podcast Episodes
Ideas to Increase Engagement on Your Social Media
Dental Mental - September 11, 2020 05:00 - 21 minuteshttps://gingerbratzel.com/episodenumber32/ So many practices want to improve their social media as a tool to attract more patients. And they spend a lot of time (AND money) to only get so-so results. Here’s the deal-e-o, to maintain people’s attention you have to create content that they want ...
Patients don’t buy dentistry, they buy the conversion it creates
Dental Mental - September 04, 2020 05:00 - 21 minuteshttps://gingerbratzel.com/episode31 For our patients, they are looking for that final outcome and how their lives will be better from having dental care. They don’t care about impression material; they are looking for what their life is like on the other side as they go through this conversion...
Staying Crisis Mode A Little Longer
Dental Mental - August 28, 2020 05:00 - 15 minutesGingerBratzel.com/episode30 The good news about being in a crisis (yep, I’m going there), this will not be the last time it’s going to happen. We will get through it and your dental practice will look different on the other side because you will be a different person from going through this exp...
3 Quick Actionable Tips for Your Dental Practice
Dental Mental - August 21, 2020 05:00 - 16 minuteshttps://episode29 This week’s episode “Dental Mental” podcast is all about A-C-T-I-O-N with small seeds you can plant now and harvest when you need it. August is slowing down for many practices and September is looking very holey for many practices. (I share more details as to why on the p...
Attracting Patients Who Can Pay
Dental Mental - August 14, 2020 05:00 - 22 minuteshttps://gingerbratzel.com/episode28 Things that haven't changed: people still need dental care. Offices are open and ready to help. Things that have changed: more people aren't completing their care. COVID has shifted our whole economic, mental, and emotional foundation. So being able to r...
Putting action into your dental marketing
Dental Mental - August 07, 2020 05:00 - 12 minuteshttp://GingerBratzel.com/episode27 The #1 mistake I see in most dental marketing, they failed to get me to take action NOW. So on this episode of “Dental Mental” podcast, we put the Walk into our Marketing Talk to bring new dental patients across the finish line and get them to actually com...
Benefits to attract dental patients
Dental Mental - July 31, 2020 05:00 - 13 minuteshttp://GingerBratzel.com/episode26 A common mistake when we’re talking to people about their dental issues, we slip into dentist brain and focus too much on the technical talk about the care vs. the benefits our patients need to hear. And it works so much better if we know what’s important to ...
Providing Social Proof To Attract New Patients
Dental Mental - July 24, 2020 05:00 - 12 minuteshttp://GingerBratzel.com/episode25 Social proof is powerful. You can talk about how great your office is all you want, but when someone hears it from other satisfied patients that have been through the same experience that you are considering, we can relate to them. But most social proo...
Grabbing patients attention
Dental Mental - July 17, 2020 05:00 - 12 minutesGingerBratzel.com/episode24 Good marketing should pique the interest of your ideal patient enough to get them to read on. And you do that with a well-constructed headline. I’ve decided to do something a little different, and I’m going to demystify the marketing process that gets patients to...
BONUS: When Your Biggest Nightmare Comes True
Dental Mental - July 10, 2020 05:00 - 16 minutesGIngerBratzel.com/episode23Bonus Being a dental practice owner is scary business on the best of days. Now add a looming economic down period with a pandemic overhead. It’s no picnic. So how would you feel if: Your business has to shut down You have an immunocompromised child at home dur...
Getting Scrappy To Grow Your Dental Practice
Dental Mental - June 26, 2020 05:00 - 28 minutesGingerBratzel.com/episode23 I will take resourcefulness over any other superpower in the world. When you're scrappy, you can work with anything. So this week we talk about how to be scrappy and do a check in on what you should and should not being focusing on right now in your dental practice ...
Get $100,000 worth of Marketing Analysis for (almost) free
Dental Mental - June 19, 2020 05:00 - 25 minutesGingerBratzel.com/episode22 This week’s episode of The “Dental Mental” Podcast, I walk you through the EXACT steps, I use with my private clients to identify their practices’ profit centers, how to ethically ‘clone’ their best patients (no test tubes involved) and use the intel for future marke...
Handling the 4 types of patients in your dental practice right now
Dental Mental - June 12, 2020 05:00 - 22 minutesGingerBratzel.com/episode21 During this economic recovery, there are different types of patients, in different parts of their dental journey. And each needs something different from you and your dental team to help them through this experience. We break down the characteristic of each, what...
4 Areas of Distinction for Your Dental Practice
Dental Mental - June 05, 2020 06:00 - 19 minutesGingerBratzel.com/episode20 If you’re not distinct, you won’t come to mind when they need dental services and you won’t be recommended to their friends and family . The 4 C’s of Distinction is based on: 1. Clarity 2. Creativity 3. Communication 4. Customer Experience As al...
3 JUMBO Mistakes dental practices are making right now
Dental Mental - May 29, 2020 05:00 - 21 minutesGingerBratzel.com/episode19 It’s totally normal to feel like the world is rushing at you right now. Every day is a new challenge. And it’s scary. But every day is also opportunity. So, what should you focus on? What should you ignore?
Survival guide for dental practices right now
Dental Mental - May 22, 2020 06:00 - 22 minutesGingerBratzel.com/episode18 As practices start scaling up, there is two key areas to focus on well before you thing you need them and that's your new marketing message for the current time and conversion. We talk about serving patients in their current needs and establishing momentum to sustai...
Making Competition Irrelevant
Dental Mental - May 15, 2020 05:00 - 19 minutesGingerBratzel.com/episode17 Even as the world has changed, the fight for your patients’ attention hasn’t gone away. But every business has taken their eye off the ball…including your so called ‘competition.” Here’s your moment to create your NEW position in the marketplace as we redefine the ...
Dental practice opportunities during COVID-19
Dental Mental - May 08, 2020 06:00 - 21 minutesGingerBratzel.com/episode16 During this pandemic, I have seen some brilliant business ideas in other industries come to light. Concepts and systems that probably wouldn’t have been implemented otherwise because everyone was complacent with the old status quo. We dive into the silver lining of...
SEO vs PPC for dental offices
Dental Mental - May 01, 2020 06:00 - 20 minutesGingerBratzel.com/episode15 If you have a website, you probably have have heard about Search Engine Optimization and Pay Per Click. But what should you be focusing on? Where should you spend your time and money? We talk about what they are, what they mean in today's market, and some guides t...
Emergency Care During COVID-19
Dental Mental - April 24, 2020 06:00 - 12 minutesGingerBratzel.com/episode14 We have the first 30 days of dental practice data in during the COVID-19 pandemic on how practices did. While most practices were empty 95% of the time, there were others who were able to deliver emergency care and also attracted droves of new patients. We break it...
The New Normal
Dental Mental - April 17, 2020 06:00 - 22 minutesGingerBratzel.com/episode13 During the COVID-19 pandemic, a common phrase floating around is "the new normal" to address the changes that are occurring. But the phrase can be looked at two ways: the changes that happen AND the positive changes you CAN MAKE to set yourself up for a better situ...
3X3X3 Matrix
Dental Mental - April 10, 2020 06:00 - 18 minutesGingerBratzel.com/episode12. Business success doesn't just happen. It's made up of little steps done consistently. We talk about breaking down the year into manageable goals, projects, and tasks so you KNOW on a daily basis, if you are reaching your projected outcome.
Self Sabotaging Thoughts
Dental Mental - April 03, 2020 06:00 - 17 minutesGingerBratzel.com/episode11 Your practice's success has more to do with what's going on between your ears than the type of dental services you offer. While people say they want to grow their business and be able to treat more patients, their beliefs and actions show something very different. ...
Standing Out in A Positive Way During Current Crisis
Dental Mental - March 27, 2020 06:00 - 17 minutesGingerBratzel.com/episode10 There is no questions there is a lot of things happening right now. Dental offices are concerned about coronavirus, economic downturn, and their futures. Here's the deal...you can't wait it out if you expect to surviving and thrive on the other end. We talk about ...
Coronavirus and your dental business
Dental Mental - March 20, 2020 06:00 - 19 minutesGingerBratzel.com/episode9 This is fast changing situation and it's having an economical impact on your practice and the way you operate. We are going to go over what things you can take control of right now and make sure you take care of your business, your patients, and yourself. Plus, I giv...
8.Finding Your Sweet Spot
Dental Mental - March 13, 2020 06:00 - 30 minutesThis episode was recorded live at Dr. Ginger Bratzel's private mastermind event. Guest speaker, Cindi Davison, shares her knowledge of finding customers that are underserved and meet your needs to create explosive growth. GingerBratzel.com/episode8
7.Part 2 of Interview with Dr. Kelly Brown on Being the Leader of Your Practice
Dental Mental - March 06, 2020 07:00 - 33 minutesThis is the 2nd part of the interview with Dr. Kelly Brown of Custom Dental that was recorded at a live event. This was is focusing on the mindset and the leadership of growing your practice. GingerBratzel.com/episode7
6. Interview with Dr. Kelly Brown on Office Systems to Grow
Dental Mental - February 28, 2020 07:00 - 25 minutesDr. Kelly Brown is the founder and CEO of Custom Dental. This was recorded in front of a live studio audience at an event. He shares how he struggled for many years and how he was able to leverage his office to not be dependent on him for growth. GingerBratzel.com/episode6
5. 2nd Chance To Connect with Existing Patients
Dental Mental - February 21, 2020 11:00 - 12 minutesNew Patients vs Existing Patients Debate. We dive into reactivating existing patients who are past due in hygiene as well as those with unfinished treatment plans. By having another opportunity to get them back in the office to talk about where they’re at in the the process and finding ways to...
4.Gold Mine in Your Dental Office
Dental Mental - February 14, 2020 10:00 - 18 minutesAll too often we search for the next Silver bullet, the magic tonic...the shiny ball that is going to save us from our woes. But the answer to stability is concentrating on what we already have established in our office and improving it. The answer is right under our nose. I'm offering a FREE...
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