Dental Mental
35 episodes - English - Latest episode: over 3 years ago -Each week we dive into the big picture thinking where you learn proven action steps and strategies focusing on the management, marketing, and mindset of being a dentist and dental practice owner so you can spend more time helping patients and less dealing with all the stuff dental school didn’t prepare you for. The emphasis on dental office business systems is to help get and keep more patients. We're not new to dental practice management frontier, we've been doing this for over 8 years and have provided over 400 trainings each week via video. We've added this new podcast format to give more ways to get these practice boosting trainings.
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Episodes
Ideas to Increase Engagement on Your Social Media
September 11, 2020 05:00 - 21 minutes - 14.6 MBhttps://gingerbratzel.com/episodenumber32/ So many practices want to improve their social media as a tool to attract more patients. And they spend a lot of time (AND money) to only get so-so results. Here’s the deal-e-o, to maintain people’s attention you have to create content that they want to engage with. An engaged reader is more likely to follow your information, read your posts, call your office, AND think of you when a friend or family member needs a referral! I’m giving you a ...
Patients don’t buy dentistry, they buy the conversion it creates
September 04, 2020 05:00 - 21 minutes - 15 MBhttps://gingerbratzel.com/episode31 For our patients, they are looking for that final outcome and how their lives will be better from having dental care. They don’t care about impression material; they are looking for what their life is like on the other side as they go through this conversion from their before state to the after. This week on “Dental Mental” we're breaking down that experience. And we’re talking about using September to fill holes in the schedule (and their teeth) an...
Staying Crisis Mode A Little Longer
August 28, 2020 05:00 - 15 minutes - 10.6 MBGingerBratzel.com/episode30 The good news about being in a crisis (yep, I’m going there), this will not be the last time it’s going to happen. We will get through it and your dental practice will look different on the other side because you will be a different person from going through this experience. And while crises can be stressful, it’s a wakeup call for other issues that existed before the crisis started but weren’t painful enough at that stage to deal with them. People run FROM pa...
3 Quick Actionable Tips for Your Dental Practice
August 21, 2020 05:00 - 16 minutes - 11.3 MBhttps://episode29 This week’s episode “Dental Mental” podcast is all about A-C-T-I-O-N with small seeds you can plant now and harvest when you need it. August is slowing down for many practices and September is looking very holey for many practices. (I share more details as to why on the podcast.) Use these 3 tips to create traction. And with all three combined, they cost less than a $1 to do. And these 3 tips are a cornucopia of easy to implement strategies.
Attracting Patients Who Can Pay
August 14, 2020 05:00 - 22 minutes - 15.8 MBhttps://gingerbratzel.com/episode28 Things that haven't changed: people still need dental care. Offices are open and ready to help. Things that have changed: more people aren't completing their care. COVID has shifted our whole economic, mental, and emotional foundation. So being able to recalibrate how to position your practice, offer treatment options, and overcome the obstacles are ways to restart and refocus your practice. Listen in to this week's episode on the 4 things that have ...
Putting action into your dental marketing
August 07, 2020 05:00 - 12 minutes - 8.94 MBhttp://GingerBratzel.com/episode27 The #1 mistake I see in most dental marketing, they failed to get me to take action NOW. So on this episode of “Dental Mental” podcast, we put the Walk into our Marketing Talk to bring new dental patients across the finish line and get them to actually come into the office. I’m putting all the pieces together and tying it up in a bow for you for your dental marketing. If you create your own marketing, or if you hire it out, you will have a master lis...
Benefits to attract dental patients
July 31, 2020 05:00 - 13 minutes - 9.26 MBhttp://GingerBratzel.com/episode26 A common mistake when we’re talking to people about their dental issues, we slip into dentist brain and focus too much on the technical talk about the care vs. the benefits our patients need to hear. And it works so much better if we know what’s important to THEM, so we can customize our benefits discussion specifically towards their wants and needs. We’re diving into the “Benefit Talk” for your dental marketing to help you get more patients on this w...
Providing Social Proof To Attract New Patients
July 24, 2020 05:00 - 12 minutes - 8.87 MBhttp://GingerBratzel.com/episode25 Social proof is powerful. You can talk about how great your office is all you want, but when someone hears it from other satisfied patients that have been through the same experience that you are considering, we can relate to them. But most social proof and testimonials floating around out there stink! It’s about as powerful as vanilla yogurt. Getting great heavy lifting social proof that grabs people’s attention is like anything else: it’s a...
Grabbing patients attention
July 17, 2020 05:00 - 12 minutes - 8.41 MBGingerBratzel.com/episode24 Good marketing should pique the interest of your ideal patient enough to get them to read on. And you do that with a well-constructed headline. I’ve decided to do something a little different, and I’m going to demystify the marketing process that gets patients to take action (like making an appointment). So for the next few podcasts, I’m doing a series where I’m taking key elements of good marketing and deep-diving into several areas so you can have a lesson...
BONUS: When Your Biggest Nightmare Comes True
July 10, 2020 05:00 - 16 minutes - 11.4 MBGIngerBratzel.com/episode23Bonus Being a dental practice owner is scary business on the best of days. Now add a looming economic down period with a pandemic overhead. It’s no picnic. So how would you feel if: Your business has to shut down You have an immunocompromised child at home during COVID … And you were doing everything ‘right’ but then your worst nightmare happens anyway, and the world comes crashing down on you. Well this DID happen to one of my coaching clients. I’m goi...
Getting Scrappy To Grow Your Dental Practice
June 26, 2020 05:00 - 28 minutes - 19.9 MBGingerBratzel.com/episode23 I will take resourcefulness over any other superpower in the world. When you're scrappy, you can work with anything. So this week we talk about how to be scrappy and do a check in on what you should and should not being focusing on right now in your dental practice to grow.
Get $100,000 worth of Marketing Analysis for (almost) free
June 19, 2020 05:00 - 25 minutes - 17.8 MBGingerBratzel.com/episode22 This week’s episode of The “Dental Mental” Podcast, I walk you through the EXACT steps, I use with my private clients to identify their practices’ profit centers, how to ethically ‘clone’ their best patients (no test tubes involved) and use the intel for future marketing/referrals/social proof/success stories to make better decisions and save money. I’m giving you a step-by-step plan (and scripting) to do this in about 10 minutes/day over one week for the coo...
Handling the 4 types of patients in your dental practice right now
June 12, 2020 05:00 - 22 minutes - 15.8 MBGingerBratzel.com/episode21 During this economic recovery, there are different types of patients, in different parts of their dental journey. And each needs something different from you and your dental team to help them through this experience. We break down the characteristic of each, what their looking for, and what things you need to be doing NOW and in the future, to increase clarity, build connection, and get acceptance.
4 Areas of Distinction for Your Dental Practice
June 05, 2020 06:00 - 19 minutes - 13.4 MBGingerBratzel.com/episode20 If you’re not distinct, you won’t come to mind when they need dental services and you won’t be recommended to their friends and family . The 4 C’s of Distinction is based on: 1. Clarity 2. Creativity 3. Communication 4. Customer Experience As always, we’re getting real here and breaking each one down. I also share what a group of business owners said about dentistry at a recent conference that will make you rethink all your marketing, espe...
3 JUMBO Mistakes dental practices are making right now
May 29, 2020 05:00 - 21 minutes - 15 MBGingerBratzel.com/episode19 It’s totally normal to feel like the world is rushing at you right now. Every day is a new challenge. And it’s scary. But every day is also opportunity. So, what should you focus on? What should you ignore?
Survival guide for dental practices right now
May 22, 2020 06:00 - 22 minutes - 15.8 MBGingerBratzel.com/episode18 As practices start scaling up, there is two key areas to focus on well before you thing you need them and that's your new marketing message for the current time and conversion. We talk about serving patients in their current needs and establishing momentum to sustain the practice in this new economy.
Making Competition Irrelevant
May 15, 2020 05:00 - 19 minutes - 13.5 MBGingerBratzel.com/episode17 Even as the world has changed, the fight for your patients’ attention hasn’t gone away. But every business has taken their eye off the ball…including your so called ‘competition.” Here’s your moment to create your NEW position in the marketplace as we redefine the business of dentistry. Regardless of your location and demographics, you can get in on the ground floor of your new direction. You get to make up the rules and set the stage as you pivot, without com...
Dental practice opportunities during COVID-19
May 08, 2020 06:00 - 21 minutes - 14.5 MBGingerBratzel.com/episode16 During this pandemic, I have seen some brilliant business ideas in other industries come to light. Concepts and systems that probably wouldn’t have been implemented otherwise because everyone was complacent with the old status quo. We dive into the silver lining of the current environment for dental practices moving forward.
SEO vs PPC for dental offices
May 01, 2020 06:00 - 20 minutes - 14.4 MBGingerBratzel.com/episode15 If you have a website, you probably have have heard about Search Engine Optimization and Pay Per Click. But what should you be focusing on? Where should you spend your time and money? We talk about what they are, what they mean in today's market, and some guides to make your marketing elbow grease go farther.
Emergency Care During COVID-19
April 24, 2020 06:00 - 12 minutes - 8.43 MBGingerBratzel.com/episode14 We have the first 30 days of dental practice data in during the COVID-19 pandemic on how practices did. While most practices were empty 95% of the time, there were others who were able to deliver emergency care and also attracted droves of new patients. We break it down in this episode and define what's working and what's not so no matter what type of office you have, you will know where to pick up the pieces when we all get back to work.
The New Normal
April 17, 2020 06:00 - 22 minutes - 15.3 MBGingerBratzel.com/episode13 During the COVID-19 pandemic, a common phrase floating around is "the new normal" to address the changes that are occurring. But the phrase can be looked at two ways: the changes that happen AND the positive changes you CAN MAKE to set yourself up for a better situation on the other side. We break it down into action steps and cover the 4 areas you should be looking at right now to plan for your future.
3X3X3 Matrix
April 10, 2020 06:00 - 18 minutes - 12.5 MBGingerBratzel.com/episode12. Business success doesn't just happen. It's made up of little steps done consistently. We talk about breaking down the year into manageable goals, projects, and tasks so you KNOW on a daily basis, if you are reaching your projected outcome.
Self Sabotaging Thoughts
April 03, 2020 06:00 - 17 minutes - 12 MBGingerBratzel.com/episode11 Your practice's success has more to do with what's going on between your ears than the type of dental services you offer. While people say they want to grow their business and be able to treat more patients, their beliefs and actions show something very different. We break down these beliefs and talk about how to overcome them with the entire dental team.
Standing Out in A Positive Way During Current Crisis
March 27, 2020 06:00 - 17 minutes - 12.3 MBGingerBratzel.com/episode10 There is no questions there is a lot of things happening right now. Dental offices are concerned about coronavirus, economic downturn, and their futures. Here's the deal...you can't wait it out if you expect to surviving and thrive on the other end. We talk about ways to put people first and set yourself up for the next phase of your growth. This one is from the heart to my dental people around the world.
Coronavirus and your dental business
March 20, 2020 06:00 - 19 minutes - 13.6 MBGingerBratzel.com/episode9 This is fast changing situation and it's having an economical impact on your practice and the way you operate. We are going to go over what things you can take control of right now and make sure you take care of your business, your patients, and yourself. Plus, I give you a free resource to use for planning and communication with patients during the Coronavirus outbreak. Listen in for the details.
8.Finding Your Sweet Spot
March 13, 2020 06:00 - 30 minutes - 21.1 MBThis episode was recorded live at Dr. Ginger Bratzel's private mastermind event. Guest speaker, Cindi Davison, shares her knowledge of finding customers that are underserved and meet your needs to create explosive growth. GingerBratzel.com/episode8
7.Part 2 of Interview with Dr. Kelly Brown on Being the Leader of Your Practice
March 06, 2020 07:00 - 33 minutes - 22.9 MBThis is the 2nd part of the interview with Dr. Kelly Brown of Custom Dental that was recorded at a live event. This was is focusing on the mindset and the leadership of growing your practice. GingerBratzel.com/episode7
6. Interview with Dr. Kelly Brown on Office Systems to Grow
February 28, 2020 07:00 - 25 minutes - 17.6 MBDr. Kelly Brown is the founder and CEO of Custom Dental. This was recorded in front of a live studio audience at an event. He shares how he struggled for many years and how he was able to leverage his office to not be dependent on him for growth. GingerBratzel.com/episode6
5. 2nd Chance To Connect with Existing Patients
February 21, 2020 11:00 - 12 minutes - 8.73 MBNew Patients vs Existing Patients Debate. We dive into reactivating existing patients who are past due in hygiene as well as those with unfinished treatment plans. By having another opportunity to get them back in the office to talk about where they’re at in the the process and finding ways to overcome obstacles is a valuable service. GingerBratzel.com/episode5
4.Gold Mine in Your Dental Office
February 14, 2020 10:00 - 18 minutes - 12.9 MBAll too often we search for the next Silver bullet, the magic tonic...the shiny ball that is going to save us from our woes. But the answer to stability is concentrating on what we already have established in our office and improving it. The answer is right under our nose. I'm offering a FREE live, masterclass on this topic, "How to Grow Your Practice 20% with ZERO Marketing". This is a time sensitive training and only a few classes will be available but you can sign up for one of the sp...
3.Not going well with your hygienist
February 07, 2020 11:00 - 22 minutes - 15.5 MBA well ran hygiene department is a key part of a successful practice. But what happens when things aren't running well? What happens when there is a disconnect or frustration within the departments. We talk about how to recover so it's a win-win for everyone.
Welcome to Dental Mental
January 06, 2020 19:00 - 12 minutes - 8.55 MBHey there and welcome to Dental Mental, My name is Ginger Bratzel. I’m a Dentist, marketer, straight Shooting Business Strategist and I’m a little fanatical about all things Disney. Each week we dive into the big picture thinking where you learn proven action steps and strategies focusing on the management, marketing, and mindset of being a dental practice owner so you can spend more time helping patients and less dealing with all the stuff dental school didn’t prepare you for. So its t...
1.Starting The Year Of Right
January 06, 2020 19:00 - 22 minutes - 15.2 MBWith each new year is a new opportunity to learn from the past and move forward. But unfortunately, many dentists are caught in the same loop with reoccurring problems and the lack of growth. Part of setting goals is inventorying what's working and what's not to make sure to maximize results. We break down each area of the business that could be an obstacle and decide what to do moving forward in the next 12 months. GingerBratzel.com
2.Dental marketing like a mother
January 06, 2020 19:00 - 18 minutes - 13 MBDr Ginger Bratzel breaks down how to stand out in your practice from every other practice. She gives a case study of taking a mundane commodity item and creating a story around it that attracts buyers and how you can do the same for your own practice. GingerBratzel.com
0.Welcome to Dental Mental
January 06, 2020 19:00 - 12 minutes - 8.55 MBHey there and welcome to Dental Mental, My name is Ginger Bratzel. I’m a Dentist, marketer, straight Shooting Business Strategist and I’m a little fanatical about all things Disney. Each week we dive into the big picture thinking where you learn proven action steps and strategies focusing on the management, marketing, and mindset of being a dental practice owner so you can spend more time helping patients and less dealing with all the stuff dental school didn’t prepare you for. So its t...