Latest Data beats opinion Podcast Episodes

Revenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats Opinion

Data Beats Opinion - June 22, 2022 13:00 - 33 minutes
Potent Quotes: Steffen Hedebrandt:  No. Even just for ourselves, I know, obviously, we do multi-touch tracking all itself, and just for a demo call to be booked on our website, normally, it takes five sessions. And that typical pattern will be the true referral source initially, which could be ...

SEO and Content Promotion with Alan Silvestri - Data Beats Opinion

Data Beats Opinion - June 08, 2022 15:00 - 38 minutes
Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy at Growth Gorilla. And in your own words, Growth Gorilla is a no BS content promotion and distribution agency for B2B SaaS companies. Th...

Turning a college hustle into a successful business with Thomas Smale

Data Beats Opinion - August 18, 2021 07:00 - 41 minutes
In this interview with Thomas Smale, you will learn: Smale's process for scaling your business up successfully Tips on how to maintain credibility and authenticity with your client base The benefits of tracking your customer's movements early on in the sales funnel How important a strong sup...

Multi-touch Attribution Models with Dan Mcgaw

Data Beats Opinion - November 24, 2020 12:00 - 43 minutes
In this interview with Dan, you'll learn about: The importance of governance The significance of measuring your business's touchpoints Why accepting imperfection is key to understanding the limits of your data source Build Cool Sh*t, Dan's first book  

Creating More Efficient SOPs with Say Gabriel

Data Beats Opinion - September 15, 2020 15:51 - 57 minutes
In this interview, Keith and Say discuss: - The importance of modifying your typical checklist SOP - The differences and the benefits of both a top-down system and a bottom-up system - How she reduced her team’s revision process from 2-3 week to just 45 minutes Say’s motto for her team is, “...

Descriptive Content & Authentic Marketing with Matt Giovanisci

Data Beats Opinion - April 15, 2020 11:00 - 1 hour
During our interview Matt and I talked about: Honesty and authenticity in marketing Descriptive content over prescriptive content Jack of all trades vs specialization Refining processes through meticulous note keeping and data analysis The moonshot technique Find Matt at: moneylab.co lis...

Data driven lead generation & sales funnels with Brent Weaver

Data Beats Opinion - April 01, 2020 11:00 - 53 minutes
In this episode of Data Beats Opinion, Brent and Keith discuss: Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable How to decide when a marketing campaign isn't working What your weekly scorecard ...

Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

Data Beats Opinion - March 19, 2020 11:00 - 39 minutes
Ryan sat down with Keith to discuss: - The effectiveness of Facebook's algorithm and why the biggest variable now is content - Using data as a driver when developing successful Facebook Ads - Engaging and warming up audiences before re-marketing to them - Understanding the motivations that d...

Reducing Churn & Increasing Customer Happiness with Val Geisler

Data Beats Opinion - March 04, 2020 10:00 - 47 minutes
In this interview with Val, we discuss: The metrics you should know when it comes to your email marketing The benefits of using consultants to scale your SaaS business The importance of asking ‘why’ a lot when it comes to understanding your data The role of building brand affinity to reduce ...

Building Talented and Engaged Remote Teams with Jevin Maltais

Data Beats Opinion - February 19, 2020 13:00 - 52 minutes
In this talk with Keith, Jevin discusses: Why hiring the best people probably means working with them remotely How offering remote work helps you attract talented people in senior roles Building relationships and your company culture when your whole team is remote The challenges of 'hybrid' ...

The Importance of Personalization in Online Marketing with Jason Resnick

Data Beats Opinion - February 05, 2020 11:00 - 1 hour
In this interview with Jason, we cover: How Jason got his start in eCommerce His journey with WooCommerce The importance of personalization in online marketing Why one of the first things Jason does with his clients is ask them what their customer journey is Helping his clients identify the...

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

Data Beats Opinion - January 08, 2020 09:00 - 52 minutes
In this interview with Kurt, you'll learn: the importance and impact of novelty the effectiveness of combining community building with media creation and product launches the offer that got people's attention on Black Friday / Cyber Monday how to stand out online just how successful ROA is ...

Refining Your List with LeadShield.io

Data Beats Opinion - December 11, 2019 07:00 - 1 hour
In this interview with Brandon, we discuss: The inspiration behind the creation of LeadShield The surprising thing Brandon found in the process of creating LeadShield The growth strategies Brandon's used for his 3 SaaS His use of Mechanical Sequences to plan his promotions The importance of...

Funnel Optimization Strategies with Josh Doody

Data Beats Opinion - November 27, 2019 07:00 - 1 hour
Josh and Keith discuss: Josh's offer and how his funnel is structured How he uses RightMessage Using SEO to grow his site visits from 150 to 100K What happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9 How he utilizes his...

Planning the Perfect SaaS Launch: Userlist.io

Data Beats Opinion - November 12, 2019 03:10 - 48 minutes
In this interview with Jane and Benedikt, you’ll learn: How to leverage the audience that you have (without abusing your personal relationships) How they chose where to promote their launch Why they used product hunt Their decision making behind choosing to do card up front Why they used ‘s...