Multi-touch Attribution Models with Dan Mcgaw

Data Beats Opinion

English - November 24, 2020 12:00 - 43 minutes - 40.1 MB
Marketing Business Entrepreneurship analytics data beats opinion marketing segmetrics Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Creating More Efficient SOPs with Say Gabriel

Next Episode: Turning a college hustle into a successful business with Thomas Smale

In this interview with Dan, you'll learn about:

The importance of governanceThe significance of measuring your business's touchpointsWhy accepting imperfection is key to understanding the limits of your data sourceBuild Cool Sh*t, Dan's first book