Latest Conversion rates Podcast Episodes

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How to Create a Gift Guide for Any Holiday of the Year

Getsitecontrol Insider - February 17, 2023 19:00 - 8 minutes
Gift guides carry plenty of benefits.  And with the number of holidays out there, their value lasts beyond November and December. Gift guides are relevant for:  Valentine’s day Mother’s day Father’s day St. Patrick’s day Easter Earth day Halloween  — or any other holiday, depending on ...

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5 Examples of Customer Feedback You Should Be Collecting (and How to Do It)

Getsitecontrol Insider - January 18, 2023 22:00 - 12 minutes
As an ecommerce brand owner, you’ll have to make important decisions every day. And you can make better-informed decisions if you create a habit of collecting customer feedback regularly.  To help you get started, we’ve covered everything you need to know about gathering customer feedback:  5...

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How to Improve Email Marketing Metrics for Your Online Store

Getsitecontrol Insider - December 22, 2022 15:00 - 11 minutes
You may spend countless hours every week working hard to build your email list. But have you ever stopped to think about how your campaigns perform? You can have the largest list in your space, but if your email marketing metrics aren’t performing as they should, you may have to rethink every...

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Black Friday email marketing strategy for smaller brands (12 low-cost ideas)

Getsitecontrol Insider - November 17, 2022 17:00 - 9 minutes
Are you a smaller brand stressed about Black Friday?  If your answer is YES, we’ve got you covered. In this episode, we’ll talk about 12 low-cost ideas to help you make the most out of this holiday sale season using the power of email marketing. 🎁 We've also prepared a sample email schedule ...

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5 Proven Lead Magnet Ideas for Ecommerce

Getsitecontrol Insider - October 06, 2022 17:00 - 7 minutes
You’ve heard it before: lead magnets are a great tactic to build an email list and entice shoppers to buy. The pressing question isn’t why you should use lead magnets, but how do you use them for your ecommerce business.  In this episode, we're going over 5 common lead magnets for ecommerce: ...

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7 Types of Marketing Emails for Ecommerce

Getsitecontrol Insider - August 15, 2022 22:00 - 9 minutes
Do you want to make email marketing one of your core revenue-generating channels, but don’t know where to begin? We get it. There are many types of marketing emails you can send, and with so many options available, it’s easy to get overwhelmed. In this episode, we're talking about 7 key emai...

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15 Ideas to Help You Increase Ecommerce Sales Fast

Getsitecontrol Insider - July 02, 2022 00:00 - 13 minutes
Getting an ecommerce store up and running is only the first step to launching a successful business online. Now you need to establish strategies that will help you get sales. More often than not, what you need isn't a silver bullet but a combination of tactics working together in unison to help...

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7 Cross-Selling Strategies to Try in Your Online Store

Getsitecontrol Insider - May 10, 2022 14:00 - 9 minutes
Cross-selling is an often overlooked but incredibly powerful strategy you can use to increase the average order value (AOV) in your online store. In this episode, we'll walk you through 7 different approaches to get started with cross-selling. Whether you're using Shopify or any other ecommerce...

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How to Get Started with SMS Marketing (Beginner's Guide for Ecommerce)

Getsitecontrol Insider - April 02, 2022 14:00 - 9 minutes
In recent years, many ecommerce brands have started using SMS marketing as their communication channel. “But this is too old-school,” - you may say. We get it. But what if we told you that 58% of consumers said that SMS messages are the most effective way for businesses to reach them quickly?...

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Challenges of Starting an Ecommerce Business Today (Guest speaker: Chase Clymer)

Getsitecontrol Insider - February 03, 2022 01:00 - 19 minutes
Welcome to episode 35 of Getsitecontrol Insider! Our invited guests for this episode are Chase Clymer – the Co-founder at Electric Eye, the top agency that helps ecommerce brands using Shopify to power their business, and Giorgia Mangoni – our customer happiness manager at Getsitecontrol. Tune...

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8 Easy Upselling Techniques to Increase Your AOV

Getsitecontrol Insider - December 07, 2021 01:00 - 9 minutes
In today’s episode, we’re going to discuss upselling: the tactic many business owners ignore for the fear of coming across as too salesy.  Are you feeling hesitant about it, too? Then tune in to learn 8 easy upselling techniques you can implement in your store to get more sales without being p...

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How to Write a Win-Back Email to Bring Your Customers Back

Getsitecontrol Insider - September 10, 2021 15:00 - 8 minutes
There are two huge benefits of sending win-back emails. First, you may be able to rekindle old, inactive relationships a customer once had with your business. That's right: it means returning customers and more sales. Second, you'll be able to delete subscribers whose email addresses are no lo...

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Coupon Marketing: What It Is and How to Use It for Your Store

Getsitecontrol Insider - August 09, 2021 01:00 - 11 minutes
As an ecommerce marketer, there’s one truth you have to remember: consumers love coupons. No matter what customer segment your business targets and how luxurious the products you sell, consumers can’t resist the opportunity to pay less for a product they want to buy. In this episode, we're tal...

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7 Ways to Get Email Subscribers for an Ecommerce Store

Getsitecontrol Insider - July 07, 2021 17:00 - 8 minutes
If you're running an ecommerce store, you want to take every opportunity to turn your visitors into email subscribers and stay in touch with them. Why? Because there’s an endless stream of stats that prove email marketing is the most profitable channel for e-commerce. So what are the best to...

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How to Get (More) Sales on Shopify: From Zero to Hero

Getsitecontrol Insider - May 26, 2021 17:00 - 12 minutes
Shopify is an amazing ecommerce platform - no doubt about that. But like with any platform, sales won’t happen on their own 🤷 In this episode, we're talking about real-life tactics that will help you get those first (and most difficult) sales and continue attracting customers. Specifically, we...

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How to Start a Dropshipping Business on Shopify

Getsitecontrol Insider - April 23, 2021 09:00 - 12 minutes
Dropshipping is easy on paper. In reality, there are some questions you need to ask yourself before getting started. How profitable is dropshipping? What ecommerce platform do you work on? How do you actually open your store? How many products do you need to start? How do you promote your s...

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How to Write Epic Cart Abandonment Emails

Getsitecontrol Insider - March 21, 2021 21:00 - 9 minutes
If you're an Ecommerce business owner, you surely know what shopping cart abandonment is. But do you know the best way to deal with those abandoned carts? Meet the ultimate guide to writing abandoned cart emails. From this episode, you'll find out: what exactly you should include in an aband...

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How to Write Epic Cart Abandonment Emails

Getsitecontrol Insider - March 21, 2021 21:00 - 9 minutes
If you're an Ecommerce business owner, you surely know what shopping cart abandonment is. But do you know the best way to deal with those abandoned carts? Meet the ultimate guide to writing abandoned cart emails. From this episode, you'll find out: what exactly you should include in an aband...

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Beginner's Guide to Permission-Based Email Marketing

Getsitecontrol Insider - February 18, 2021 19:00 - 10 minutes
Permission-based email marketing entails sending promotional emails only to people who have given you explicit permission to do so. In this episode, we'll discuss 7 ways to implement permission-based email marketing in your business. Tune in! Prefer reading a text version? Check out this blog...

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5 Ways to Boost Your Average Order Value (AOV)

Getsitecontrol Insider - January 20, 2021 16:00 - 8 minutes
If you own an ecommerce store, one of the most important metrics you want to keep track of is your average order value or AOV.  By itself, AOV is just another number. But once you start analyzing it in the context of you cost per sale, your conversion rate, and other metrics, the average order ...

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Quick Guide to Cart Abandonment + 5 Ways to Fix it

Getsitecontrol Insider - December 14, 2020 02:00 - 11 minutes
Shopping cart abandonment is like a splinter in any ecommerce store owner’s foot; it’s painful to experience but avoidable if you know where to look. By the end of this episode, you'll have a clear understanding of what may cause cart abandonment in your store, and learn 5 proven tactics to re...

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11 Christmas Promo Ideas for Your Online Store

Getsitecontrol Insider - November 13, 2020 03:00 - 11 minutes
Need a few last-minute Christmas promotion ideas for your online store? We've got you covered! In this episode, we talk about proven ways to increase your revenue and customer loyalty during the holiday season. Gift guides, holiday-themed quizzes, 12 Days of Christmas campaigns, and more - get ...

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How to Increase Survey Response Rate - 8 Easy Tactics

Getsitecontrol Insider - August 28, 2020 05:00 - 8 minutes
So, you decided to conduct a survey on your website or via email. That's a great idea! But here is a tricky part: most people aren't fans of taking surveys 😬 If you want to know how to increase survey response rates, tune in. We’ll cover 8 ways to get people to participate in your research and...

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10 Tactics to Capture Emails on Your Website

Getsitecontrol Insider - August 19, 2020 02:00 - 9 minutes
You probably already know you need to capture email addresses to grow your list but it’s easy to get stuck on the ‘how’. In this episode, we're sharing 10 tried and tested practices for capturing email addresses, so you could break through the email list building block. Prefer the text version...

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How to Create Mobile-Friendly Popups that Convert

Getsitecontrol Insider - July 27, 2020 22:00 - 5 minutes
Still hesitant about using mobile popups on your website? You shouldn't be. With half of the Internet coming from mobile, if you're not trying to engage with these visitors - you're missing lots of conversions! In this short episode, we'll talk about: Why mobile-friendly popups are essential...

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How to Sell Products on Instagram Without a Website

Getsitecontrol Insider - July 14, 2020 22:00 - 8 minutes
What if we told you that you don’t need a website to start making sales? All you need is a free platform you’re probably already using for personal purposes: Instagram. Sounds too good to be true? Then tune in and listen to our latest episode where we talk about turning your Instagram account ...

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Customer Feedback Surveys: What to Ask & When

Getsitecontrol Insider - June 18, 2020 02:00 - 9 minutes
In this episode, we’ll cover an important, yet often overlooked topic: customer feedback surveys.  What are the most popular customer feedback surveys you should know about? What is the best time to display a survey to your customers? Should you survey them on the website or via email? Tune ...

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Upselling and Cross-selling: Examples, Tips, and Tactics

Getsitecontrol Insider - June 03, 2020 00:00 - 8 minutes
If you're in ecommerce, maximizing your average order value (AOV) should be the number one goal. How do you achieve that, especially with first-time customers? Two words. Upselling and cross-selling. If you're still a bit unsure what the difference between these tactics is, and how to apply ...

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How to Sell on Shopify: Dos, Don'ts, and Best Practices

Getsitecontrol Insider - May 17, 2020 22:00 - 10 minutes
So, you’re finally made up your mind to launch your own ecommerce store. Awesome! In this episode, we’ll walk you through the key steps to get you started. Plus, we’ll cover some proven tips on getting sales faster and share the tools to help you along the way. Prefer reading this guide instea...

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8 Ways to Optimize Design of Your Website Popups

Getsitecontrol Insider - April 24, 2020 22:00 - 6 minutes
Not all website popups are created equal. And there's a big difference in performance between an optimized popup design and an unoptimized one. Obviously, you want your popups to be one of the former. So, let’s go ahead and talk about the tips for designing better popups for your website using...

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