Latest Consumerculture Podcast Episodes
Fatal Distraction
I'm No Expert - March 29, 2024 14:43 - 37 minutes ★★★★★ - 9 ratingsHave you ordered your Apple Vision Pro yet? In this episode Jason and Ben explore this recent entry into the "mixed reality" space, from the fit and features to the viral videos circulating of early adopters upending the normal. Maker Minute: Independent VR Goggle Makers (you know who you are)...
It's Up To Us: Small Biz & Buying American
I'm No Expert - December 28, 2023 16:38 - 25 minutes ★★★★★ - 9 ratingsIn this episode Jason & Ben examine a viral YT video about the alarming state of big brands in America, what it means to "Buy American", and some of the easy ways YOU can be supporting the economy...wherever you live. Video Referenced: "A Very Troubling Trend Within the Outdoor Community"
Midlife Crisis
I'm No Expert - December 04, 2022 12:23 - 52 minutes ★★★★★ - 9 ratingsThe dreaded midlife crisis. Except, why is it dreaded? In this episode Ben & Jason explore society's (mis)perception of the middle ages, from the questionable "signs" one is having a midlife crisis to the overwhelmingly negative bent given to this strange phenomenon. Maker Minute: Click and Cl...
Top Gun: Maverick
I'm No Expert - November 01, 2022 13:38 - 56 minutes ★★★★★ - 9 ratingsPart movie review, part paean to the original. Jason and Ben take on everyone's favorite 2022 summer blockbuster. Was it realistic, was it well-acted, does it matter? If you were (or weren't) a fan, you'll enjoy this hot take. Maker Minute: Tom Cruise (oh yes we did).
"Life Hacks" – The Last Grilling Utensil You'll Ever Need
I'm No Expert - September 13, 2022 19:41 - 1 hour ★★★★★ - 9 ratingsJason and Ben breakdown the grilling utensil Jason swears by, which can replace your tongs, spatula, and fork AND elevate your status all at once. It might be end of summer, but a true pit boss cooks over fire 12 months of the year. Maker Minute: Jaccard Pigtail Food Flipper
Should There Be Billionaires?
I'm No Expert - July 18, 2022 21:23 - 50 minutes ★★★★★ - 9 ratingsJason and Ben tackle the existential and touch on economics, morality, fairness, and Jeff Bezos' super yacht. We tried to get Bernie Sanders as a guest but the WiFi on his private jet was down. Maker Minute: Warren Buffett
The Curious Case of the Counterfeit Kappa
I'm No Expert - June 14, 2022 20:25 - 47 minutes ★★★★★ - 9 ratingsJason is no stranger to having his products ripped off. But this latest incident is extra. The brazenness, the gall, the cheek of the people behind the Kappa counterfeiting operation is next level. Maker Minute: All Makers (especially those who have had their sh*t ripped off).
Who Wants to Live Forever?
I'm No Expert - May 10, 2022 12:21 - 50 minutes ★★★★★ - 9 ratingsJason and Ben explore the burgeoning science of and exploration into immortality – how close are we and who are the figures/companies pursuing it? Also, should we? Also, favorite vampire movie? Maker Minute: David Sinclair
Memes: The Perfect Brain Hack
Endless Coffee Cup - April 05, 2022 17:11 - 57 minutes ★★★★★ - 4 ratingsMatt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down what makes memes so effective, and how they engage our brains on multiple leve...
Mind Over Matter
I'm No Expert - March 29, 2022 15:07 - 56 minutes ★★★★★ - 9 ratingsYou have super powers, and this episode will teach you how to access them. Jason and Ben talk epigenetics, the placebo effect, the brain wave state you can access to unlock super powers, and more. Maker Minute: Bruce Lipton
Thinking of Starting a Business? Don't Wait!
Endless Coffee Cup - March 22, 2022 15:54 - 1 hour ★★★★★ - 4 ratingsStarting a business right now is not only a great idea, more people are doing it than ever before! Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. Matt and Mary provide practical steps of researching, preparing, and developing...
Why Doesn't Anyone Talk About the Long Tail Anymore?
Endless Coffee Cup - March 09, 2022 17:13 - 50 minutes ★★★★★ - 4 ratingsWhen Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do. What Google did was effectively transform the SEO industry. Without seeing how nuances o...
3D Printing
I'm No Expert - February 25, 2022 21:03 - 59 minutes ★★★★★ - 9 ratingsHe might not be an expert, but Jason is clearly accruing experience in this field. We chat his history with 3D Printing, why he's excited about the increasing access to the process, and where it's headed.
Turn the Tide on Programatic Ad Fraud with Analytics
Endless Coffee Cup - February 22, 2022 15:33 - 56 minutes ★★★★★ - 4 ratingsDr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage....
Creating Arabic Influencers
Endless Coffee Cup - February 08, 2022 17:10 - 57 minutes ★★★★★ - 4 ratingsCreating Arabic Influencers Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in a...
Supply Chain Woes
I'm No Expert - February 04, 2022 10:00 - 48 minutes ★★★★★ - 9 ratingsRobbed trains? 90-week lead times? A White House Task Force? What is happening with the supply chain – and what can we expect in 2022 and beyond? Your resident non-experts weigh in. Maker Minute: USPS Workers
Marketing's Meaningless Language Problem
Endless Coffee Cup - January 26, 2022 16:15 - 1 hour ★★★★★ - 4 ratingsMatt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we ...
Coming Attractions 2022
I'm No Expert - January 25, 2022 10:00 - 1 hour ★★★★★ - 9 ratingsIt's that time of the year when Jason reviews his highly organized system of post it note ideas and picks which ones we can expect to see realized in the coming twelve months. It's a doozy of a list: Foursevens MX3, a new LED, more tritium products and a bunch of rad 3D-printed goodies.
So You Want To Be an Entrepreneur?
Endless Coffee Cup - January 12, 2022 18:30 - 1 hour ★★★★★ - 4 ratingsLong-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things. But, what's the one thing neither would change? Going out on their own. So, what does a first t...
The Metaverse
I'm No Expert - December 29, 2021 10:00 - 52 minutes ★★★★★ - 9 ratingsThere was only one way to go after the NFT episode. Jason and Ben swallow the blue pill and enter the Matr– I mean Metaverse and examine the promises of its virtual glory. The good, the bad, the unknown. It's not coming. It's here. Are you ready? Maker Minute: Ready Player One
NFTs (with special guest Alex Consalvo)
I'm No Expert - December 09, 2021 15:07 - 55 minutes ★★★★★ - 9 ratingsIn an I'm No Expert first Jason and Ben bring on a guest to bring the two hosts up to speed on the fast-moving world of NFTs. Alex may not be an expert, but his passion runs deep. We talk nuts and bolts, artists to keep an eye on, and we absolutely 100% do NOT give financial advice. Maker Minu...
Google Ads: Search and Display
Endless Coffee Cup - December 09, 2021 13:35 - 1 hour ★★★★★ - 4 ratingsMatt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk to Brad. ...
When To Quit
I'm No Expert - November 23, 2021 16:08 - 1 hour ★★★★★ - 9 ratingsQuitters never win? Think again. Sometimes they live to fight another day...and win THAT fight. Or something like that. Turns out there's some science behind the art of quitting. So stop banging your head against the wall. Walk away and find another one. Maker Minute: David Blaine
Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year
Endless Coffee Cup - November 16, 2021 14:00 - 1 hour ★★★★★ - 4 ratingsMany retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday ema...
Do You Have A Realistic Customer Journey?
Endless Coffee Cup - October 22, 2021 05:05 - 1 hour ★★★★★ - 4 ratingsWhat does it take to build a real-world customer journey? After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the mark...
The M16: A Case Study in Reliability
I'm No Expert - October 06, 2021 09:00 - 46 minutes ★★★★★ - 9 ratingsDid the M 16 lose the Vietnam War for the United States? That's a bold claim and obviously an inaccurate one. BUT, there is an interesting story about the M 16 as it pertains to its reliability (or notorious lack thereof) that we dive into. A little war history, a little product design, a lot of...
The Rich Value of Multiculturalism
Endless Coffee Cup - September 29, 2021 15:25 - 1 hour ★★★★★ - 4 ratingsMulticulturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their value...
Why is SEO so Undervalued?
Endless Coffee Cup - September 14, 2021 18:53 - 1 hour ★★★★★ - 4 ratingsGreg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Lear...
Leadership
I'm No Expert - September 02, 2021 08:00 - 59 minutes ★★★★★ - 9 ratingsInspired by a recent Jocko Willink video post, Jason and Ben discuss the qualities of a good leader, their own leadership experience, and how different leadership styles can impact results. Fun AND serious. Kind of. Maker Minute: Jocko Willink
Privacy, Data Ownership, & Google Analytics
Endless Coffee Cup - August 24, 2021 12:58 - 1 hour ★★★★★ - 4 ratingsStéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. In the last half of the show, Matt and Stéphane discuss the problems with ...
Related Consumerculture Topics