Turn the Tide on Programatic Ad Fraud with Analytics
Endless Coffee Cup
English - February 22, 2022 15:33 - 56 minutes - ★★★★★ - 4 ratingsBusiness Society & Culture Philosophy consumerculture culture digitalmarketing marketing marketinganalysis technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.
Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and articles detailing how ad fraud funnels millions of dollars away from publishers and supports everything from hate speech to international espionage.
Dr. Fou provides actionable steps that you can take - using your own analytics - to spot fraud and wasteful spending. Sit back as he provides a cold dose of reality that counters the wishful rainbows and unicorns world of programmatic advertising.
Learn more about your ad choices. Visit megaphone.fm/adchoices