Marketing's Meaningless Language Problem
Endless Coffee Cup
English - January 26, 2022 16:15 - 1 hour - ★★★★★ - 4 ratingsBusiness Society & Culture Philosophy consumerculture culture digitalmarketing marketing marketinganalysis technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases.
Learn more about your ad choices. Visit megaphone.fm/adchoices