Latest Businessofdesign Podcast Episodes
How Setting Goals Helps You Succeed
Freelance Road Trip Podcast - January 21, 2021 20:30 - 20 minutes ★★★★★ - 5 ratingsAs a freelance creative, you get to design your own success. Your whole life relies on your ability to achieve your professional objectives, so success isn't optional. Setting significant goals is one of the most powerful things you can do to accelerate your business. Here are essential insights...
Don't Fall For This Scam
Freelance Road Trip Podcast - January 15, 2021 00:52 - 17 minutes ★★★★★ - 5 ratingsScammers are highly creative in who and how they target. No one is exempt. This creative project scam, in which the scammers pose as businesses or start-ups to target independent creatives, has been circulating in various forms for more than 15 years. I share my first experience with this scam, ...
12 Rules For Freelance Success
Freelance Road Trip Podcast - January 07, 2021 18:45 - 22 minutes ★★★★★ - 5 ratingsI share a few of my rules and business policies which have helped me build a successful freelance business. These have kept me from making bad decisions. Some have been formed on the fly and others have been established as the result of a sad situation. Some are simply common sense. No matter wh...
7 Things You Must Do To Start Freelancing
Freelance Road Trip Podcast - December 24, 2020 23:30 - 18 minutes ★★★★★ - 5 ratingsDo you want to build a business our of your creative work? Stop thinking like an artist and starting acting like a business owner. Start with these 7 easy-to-do things to set up a firm foundation for your freelance design, photography, copywriting, or illustration business.
Is It Time For A Rest Stop?
Freelance Road Trip Podcast - December 18, 2020 20:22 - 21 minutes ★★★★★ - 5 ratingsMy 3 dogs, who enjoy lying around in puddles of sunlight all day, are the inspiration for this discussion about the importance of rest to you success, overall well-being, and creative energy. On any road trip, rest stops provide a welcome respite. It's no different for your freelance journey. I ...
How To Listen To Your Clients
Freelance Road Trip Podcast - December 10, 2020 18:30 - 16 minutes ★★★★★ - 5 ratingsListening belongs before you begin and and all the way through to the end of a creative project. It's possible to win better clients and maintain healthy working relationships through active, focused listening. Effective listening helps you to frame a premise that you can use as the basis for yo...
Planning For A Prosperous Year
Freelance Road Trip Podcast - December 05, 2020 20:53 - 35 minutes ★★★★★ - 5 ratingsIt's annual planning season! Where have you come from? Where are you going? In this episode I unpack a successful planning process. Planning gives us a road map to follow. Instead of launching the new year with a few nebulous resolutions, we can have clear goals, strategies and tactics in place ...
Why Clients Don't Pay
Freelance Road Trip Podcast - November 27, 2020 22:15 - 21 minutes ★★★★★ - 5 ratingsMost clients will pay you — on time. But it happens that some don’t. There are a variety of reasons why some don’t pay. No matter what the reason, non-payment is one of the most frustrating and commonplace problems freelance creatives deal with. When it happens, what’s your response? You need an...
Project Management For Creative Freelancers
Freelance Road Trip Podcast - November 21, 2020 21:11 - 22 minutes ★★★★★ - 5 ratingsHow do you manage your creative projects from beginning to end? How do you keep track multiple, concurrent projects at various stages of development? Basic project management skills are essential for your success as a freelance creative. In this episode I share methods to manage project details ...
Why Clients Leave
Freelance Road Trip Podcast - November 14, 2020 03:24 - 24 minutes ★★★★★ - 5 ratingsOne inconvenient truth about freelancing is the fact that, no matter how well you get along with your clients, no matter how effective your work is, or how smoothly a project is going, clients will leave you. Even long-term client relationships come to an end. I lay out 12 reasons why clients le...
This Will Keep You Going
Freelance Road Trip Podcast - November 08, 2020 03:45 - 19 minutes ★★★★★ - 5 ratingsEvery freelance creative needs a vision — a reason to look beyond their current circumstances. Our work has to be about more than simply making a client happy or earning a living. Vision keeps us moving forward toward a better future, helps us make good decisions, and set meaningful goals. Witho...
4 Keys To Success for Freelance Creatives
Freelance Road Trip Podcast - November 01, 2020 23:50 - 21 minutes ★★★★★ - 5 ratingsWhether you serve clients by offering creative services and creative results are your clients, or you create a product that you sell to customers, you won't accomplish anything without addressing four aspects of success. I describe these as mission, mindset, mechanics, and marketing. These all w...
Ethics, Motives, and Responsible Creativity
Freelance Road Trip Podcast - October 24, 2020 18:44 - 22 minutes ★★★★★ - 5 ratingsWhat's the end result of our creative efforts? What responsibility do we as creative professionals have toward the end user? What responsibility do we have to uphold the public good? What do you do when your ethics and your client’s ethics clash? Creative work involves more than proper function,...
Are You Idling? Or Accelerating?
Freelance Road Trip Podcast - October 17, 2020 20:11 - 17 minutes ★★★★★ - 5 ratingsTo realize success as an independent creative, we need to move forward consistently, even if we think we’re not yet ready. Forward motion jump starts us into an ongoing cycle of increasing capability and confidence. Taking action often takes courage. In this episode I explain a process I call th...
Do Freelancers Have The Right To Work?
Freelance Road Trip Podcast - October 10, 2020 18:56 - 28 minutes ★★★★★ - 5 ratingsAB5 took effect in California in January 2020. It narrows the definition of independent contractor, and the type and amount of work a person can do for a client without being classified as an employee. While freelancers in CA battle to pass Proposition 22 and overturn AB5, HR2474, threatens to r...
This Is Entirely The Wrong Approach
Freelance Road Trip Podcast - October 03, 2020 18:44 - 19 minutes ★★★★★ - 5 ratingsThere are good and poor approaches to how you work with clients. In this episode I answer questions from freelancers, both of them graphic designers, about working with clients. We’re talking about how to be sure a client doesn’t run off with your work without paying, what to do when your client...
Pricing Tip: When Should You Name Your Price?
Freelance Road Trip Podcast - September 25, 2020 19:17 - 22 minutes ★★★★★ - 5 ratingsFreelancers, are you getting paid what you're worth? Are you working with the right kinds of clients? Your pricing strategy attracts either low-value or high-value clients. This is the final in a 3-part series on pricing creative work. We compare tactics for negotiating with low value and high ...
Price, Value, and Anchoring
Freelance Road Trip Podcast - September 19, 2020 21:10 - 25 minutes ★★★★★ - 5 ratingsIf you’re a freelance creative who's in it to make a living and especially if you're in it full time, and for the long-term, you must have a strategy for how you set your creative fees. Here are 5 hard truths about valuing your work, pricing and negotiating.
Pricing Your Creative Services
Freelance Road Trip Podcast - September 12, 2020 20:49 - 22 minutes ★★★★★ - 5 ratingsPricing creative services is one of the most common conundrums freelancers experience. In this episode I share 5 popular approaches to setting your fees: by the hour, by the project, retainer, package, and value. Take the guesswork out of pricing by standardizing your approach. This the first of...
Are Creativity and Business Really Compatible?
Freelance Road Trip Podcast - September 05, 2020 19:52 - 22 minutes ★★★★★ - 5 ratingsWhen creatives put business first, they alleviate myriad problems typically experienced by freelancers. In this episode I share some of my story, what I learned, and how the way you think about your work and purpose directly impacts your ability to thrive, and why your creativity has a larger pu...
You Can't Enforce Boundaries You Haven't Set
Freelance Road Trip Podcast - August 28, 2020 23:34 - 33 minutes ★★★★★ - 5 ratingsIn this Q&A session, I respond to 4 freelancing conundrums about communicating with clients, enforcing business policies, working on site, and steps to launch a freelance business. I also share how what’s “under the hood” at Freelance Road Trip helps creativepreneurs become confident owners of t...
3 Questions To Ask In Your Marketing Reset
Freelance Road Trip Podcast - August 06, 2020 20:11 - 14 minutes ★★★★★ - 5 ratingsHow will clients find you? If you want to work with a certain type of client, you’ll need to define who they are and why you matter to them. You need a marketing plan, and an effective marketing hub that communicates What, Who, and How. I present 3 key strategic questions dealing with promotion,...
Let's Talk About Money
Freelance Road Trip Podcast - July 30, 2020 23:09 - 18 minutes ★★★★★ - 5 ratingsSo many of us are afraid to talk about money with clients. We’re fearful of the reaction we’ll get when we state our price for a job. We’re fearful the client will get upset, object, and even walk away. Talking money becomes easier and natural when we understand what money actually is and, what ...
Why Freelancers Need To Go Bold
Freelance Road Trip Podcast - July 09, 2020 23:39 - 21 minutes ★★★★★ - 5 ratingsThe lie says, "If you build it, they'll show up." The truth is, nothing’s going to happen if you build it and let it sit there. No one’s looking for you. How do get seen if no one’s looking for you? Get yourself in gear and do the work of being found. I share a 3-pronged strategy to help you bec...
You're Never Really Out Of Ideas
Freelance Road Trip Podcast - June 25, 2020 20:42 - 18 minutes ★★★★★ - 5 ratingsGot creative block? Have you run out of ideas? Where do ideas come from, anyway? How do creativepreneurs and freelancers create on demand? In this episode I share how curiosity, collection and curation inspire creative solutions. You’re never at a loss for ideas. You just need to understand and ...
Are You Your Client's Cheapest Option?
Freelance Road Trip Podcast - June 13, 2020 21:20 - 24 minutes ★★★★★ - 5 ratingsDifferent people don’t value the same things in the same way. One client may understand the value of your work to their increase and prosperity. Another may simply be looking for the cheapest option. Do you want to win the client by being their cheapest option? In this episode I offer a value-ba...
Is It Demeaning To Call Yourself A Freelancer?
Freelance Road Trip Podcast - June 07, 2020 01:55 - 30 minutes ★★★★★ - 5 ratingsIs freelancing one step away from unemployment? Can you succeed in freelancing with an employee mindset? Do freelancers have as much right to work as employees? Becoming an owner of your freelance business is how to overcome objections and misclassification. In this episode I share 6 reasons fre...
Do You Have A Profit Motive?
Freelance Road Trip Podcast - May 30, 2020 23:19 - 19 minutes ★★★★★ - 5 ratingsIt's necessary for a self-employed independent creative to turn a profit. Profit motive legitimizes your freelance practice as a business. In this episode I define what profit motive is, why it's important for your success, how to know if you have a profit motive, and what the IRS looks at to de...
How To Communicate Your Value To Get Better Clients
Freelance Road Trip Podcast - May 24, 2020 02:57 - 28 minutes ★★★★★ - 5 ratingsTo attract better clients, position yourself as a high-value creative partner. How you approach a client discovery meeting, how you price, how you approach your process, the risks you’re willing to take… all of these, and more, work together to establish your value in the eyes of your client.
Self-Promotion Strategies for Freelance Creatives
Freelance Road Trip Podcast - May 16, 2020 20:12 - 30 minutes ★★★★★ - 5 ratingsA strategy-level discussion about reach, frequency, momentum, and risk as an all around approach in your self-promotion and marketing efforts.
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