Latest Business woman Podcast Episodes
Seasons of Change: Embracing Your Journey in Business and Life
Through The Marketing Lens - March 19, 2024 10:00 - 31 minutes ★★★★★ - 38 ratingsAbout Today’s Episode: In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of ...
Creating Consistent Content for Your Brand
Through The Marketing Lens - February 19, 2024 14:00 - 30 minutes ★★★★★ - 38 ratingsAbout Today’s Episode: In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right au...
Overcoming Imposter Syndrome: Real Talk for Female Business Owners
Through The Marketing Lens - February 13, 2024 05:00 - 27 minutes ★★★★★ - 38 ratingsAbout This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous ...
Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple
Through The Marketing Lens - February 28, 2023 09:00 - 22 minutes ★★★★★ - 38 ratingsWe are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple. Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’...
The power of listening to yourself and prioritizing your own peace
Through The Marketing Lens - February 21, 2023 09:00 - 4 minutes ★★★★★ - 38 ratingsThis is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to ...
Planning for your year: Success Strategy
Through The Marketing Lens - February 14, 2023 09:00 - 25 minutes ★★★★★ - 38 ratingsThere never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot. This episode is the CORE of getting out of that hustle mo...
How to leverage your time using AI
Through The Marketing Lens - February 07, 2023 09:00 - 13 minutes ★★★★★ - 38 ratingsAs a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we ac...
Finding your way as an entrepreneur through spirituality with Candice Rasa
Through The Marketing Lens - January 31, 2023 09:00 - 26 minutes ★★★★★ - 38 ratingsIf you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the ...
Marketing like Apple – What’s Different?
Through The Marketing Lens - January 24, 2023 09:00 - 20 minutes ★★★★★ - 38 ratingsReady to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply som...
2023 Marketing Trends: Going Deep - Part 2
Through The Marketing Lens - January 17, 2023 09:00 - 21 minutes ★★★★★ - 38 ratingsWe’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode! These four trends are so important in 2023 — like way beyond your tik tok strategy or tric...
2023 Marketing Trends: Going Deep - Part 1
Through The Marketing Lens - January 10, 2023 09:00 - 26 minutes ★★★★★ - 38 ratingsAs we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. We are always thinking about those things, but w...
How To Ease Your Social Media Overwhelm with Katie Love
Through The Marketing Lens - December 27, 2022 09:00 - 40 minutes ★★★★★ - 38 ratingsSocial Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start? I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your ma...
6 Ways to Get More Comfortable on Video
Through The Marketing Lens - December 20, 2022 09:00 - 18 minutes ★★★★★ - 38 ratingsWe all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. In fact, your brain is keeping you safe by making you feel fearful. But have no fear...
4 Marketing Tips for Growth in 2023
Through The Marketing Lens - December 13, 2022 09:00 - 23 minutes ★★★★★ - 38 ratingsTired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try. Don’t get me wrong… I am ALL for dabbling ...
It’s time to LET GO and Outsource to Scale!
Through The Marketing Lens - December 06, 2022 09:00 - 36 minutes ★★★★★ - 38 ratingsDo you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you." I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want to scale your business and reach those massive goal...
How to create success with ease using subconscious reprogramming with Jenna Holloway
Through The Marketing Lens - November 29, 2022 10:00 - 37 minutes ★★★★★ - 38 ratingsDo you feel like being successful has to be hard? It’s very common in the western society. We are taught that success is a direct result of how hard you work. But the truth is we have been sold a LIE! It doesn’t have to be that way…You CAN achieve success with ease by reprogramming the subcon...
How Smells can affect your brand
Through The Marketing Lens - November 22, 2022 10:00 - 13 minutes ★★★★★ - 38 ratingsWhat does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing. As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follo...
Black Friday - Are sales a good thing?
Through The Marketing Lens - November 15, 2022 10:00 - 16 minutes ★★★★★ - 38 ratingsYou’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what ...
How to Reframe Your Mindset Around The Recession For Growth
Through The Marketing Lens - November 15, 2022 10:00 - 18 minutes ★★★★★ - 38 ratingsAs a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family. Let’s be honest. All of that negativity can be exhausting, overwhelming, and leave...
Black Friday - Are sales a good thing?
Through The Marketing Lens - November 15, 2022 10:00 - 16 minutes ★★★★★ - 38 ratingsYou’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what ...
Quick Question For You
Through The Marketing Lens - June 28, 2022 09:00 - 4 minutes ★★★★★ - 38 ratingsThis mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy marketing tips! Season 3 will be back in September and b...
Scaling vs. Growing a Business
Through The Marketing Lens - June 21, 2022 09:00 - 21 minutes ★★★★★ - 38 ratingsIn today's episode of Through The Marketing Lens, you will learn: Why most businesses end up failing before the ten year mark and the stats behind that The difference between GROWING and SCALING your business (no, they’re NOT synonyms) Actionable steps you can take NOW so scaling comes easy ...
What is Content Marketing?
Through The Marketing Lens - June 14, 2022 09:00 - 12 minutes ★★★★★ - 38 ratingsThis week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn: What content marketing really is How content marketing will help your business Five different ways that you can implement content marketing into your overal...
Attraction Marketing
Through The Marketing Lens - June 07, 2022 09:00 - 11 minutes ★★★★★ - 38 ratingsIn today's episode of Through The Marketing Lens, you will learn: What attraction marketing really IS How you can use it in your business to get more leads that convert Three essential components in the basic attraction marketing formula We’re talking about: What the "attraction" part of a...
Getting on a Stage with Bettina Carey
Through The Marketing Lens - May 31, 2022 09:00 - 27 minutes ★★★★★ - 38 ratingsIn today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us: Why getting on a stage is an incredible marketing opportunity for any business owner How to get over your fear of public speaking (OR learn to embrace that fear) Finding opportunities to ...
Things People Don't Talk About As You Grow
Through The Marketing Lens - May 24, 2022 09:00 - 17 minutes ★★★★★ - 38 ratingsIn today's episode of Through The Marketing Lens, you will learn: The totally normal and common mindset blocks entrepreneurs face as their business starts to scale How to get out of the plateau phase that most businesses go through after the new biz buzz wears off Why you should stop compari...
How to Stop Pushing In Your Business – and Connect With Your Audience
Through The Marketing Lens - May 17, 2022 09:00 - 16 minutes ★★★★★ - 38 ratingsIn today's episode of Through The Marketing Lens, you will learn: How to get out of the push, and instead get into a flow in your marketing Where the lack of connection with your audience comes from My step-by-step process to ensure the content you are creating will encourage connection with...
How to Become a Guest On Your Favorite Podcasts with Amela Shabich
Through The Marketing Lens - April 26, 2022 09:00 - 44 minutes ★★★★★ - 38 ratingsIn this week’s episode of Through The Marketing Lens, we’re speaking with Amela Shabich all about becoming a guest on other’s podcasts in order to reach new audiences and grow your business. Amela started a PR agency that helps passionate entrepreneurs get onto the podcasts that they are most in...
The ONE Thing That Matters Most Right Now
Through The Marketing Lens - April 19, 2022 09:00 - 19 minutes ★★★★★ - 38 ratingsIn today's episode of Through The Marketing Lens, we’re talking about client experience and how to elevate yours in order to stand out from the crowd. Whether you have a product or service based business, your customer's experience is the most important part of what keeps people coming back to y...
The Hardest Part of Growing My Business
Through The Marketing Lens - April 12, 2022 17:00 - 46 minutes ★★★★★ - 38 ratingsIn this week's episode of Through The Marketing Lens, I’m walking you through the hardest parts of launching and growing my business, and sharing the mistakes I made along the way that will help you in your own journey. We’re talking about: How I got my start as an entrepreneur and my backgro...
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