How Smells can affect your brand
Through The Marketing Lens
English - November 22, 2022 10:00 - 13 minutes - 9.15 MB - ★★★★★ - 38 ratingsEntrepreneurship Business Marketing entrepreneur marketing business woman ceo mindset marketing strategies female boss Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Black Friday - Are sales a good thing?
What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.
As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it.
The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.
This week’s episode of Through The Marketing Lens, we are diving deep into:
How our senses influence our emotions and bypass conscious thoughtUsing the five senses to create a memorable brand experience Examples of how to tap into the five senses in your marketingThe impact of using smell in your perceived brand valueLinks:
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