Latest Bookmarketing Podcast Episodes
Influencing Purpose with Dr. Jeremy L. Blunt
Books Are The New Rich - April 29, 2024 18:00 - 24 minutesIn this episode of "Books Are The New Rich," join us as we dive into a conversation with Dr. Jeremy Blunt, the visionary behind Stitches 4 Life. With a background in counseling and coaching, Dr. Blunt delves into his upcoming book, "Craft Your Love," offering valuable insights into his writing j...
Abigail Keam: Writing Historical Mystery, Payhip Direct Sales, and Merchandise for Readers
Wish I'd Known Then . . . For Writers - April 24, 2024 06:00 - 43 minutesEpisode 216 / Mystery author Abigail Keam shares how she embraced the digital landscape and incorporated direct sales into her business model. From historical accuracy to adapting to technology, she shares her lessons-learned. 💜 🎙 Become a supporter of the podcast! We can’t wait to give you a ...
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic - April 19, 2024 08:00 - 33 minutes ★★★★★ - 727 ratingsJoin Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex...
💸 How to Save and When to Splurge in your Author Business
Wish I'd Known Then . . . For Writers - April 17, 2024 06:00 - 47 minutesEpisode 215 / When it comes to your author business, a bargain sometimes costs money in the long run, but other times it pays to splurge instead of scrimp. Join us as we discuss tips for saving money as well as when we’re willing to pay more. 💜 🎙 Become a supporter of the podcast! We can’t wait...
#341 – Accessibility Tips for Indie Authors with Jeff Adams and Michele Lucchini
Kobo Writing Life Podcast - April 16, 2024 16:05 - 47 minutes ★★★★★ - 48 ratingsIn this episode, we are joined by Jeff Adams and Michele Lucchini, online and digital accessibility experts who work at UsableNet, whose goal is to “make the digital world more accessible and usable.” Jeff and Michele recently wrote and published their first book together, an amazing guide to a...
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
Perpetual Traffic - April 16, 2024 08:00 - 42 minutes ★★★★★ - 727 ratingsRalph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Perfor...
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic - April 12, 2024 07:30 - 45 minutes ★★★★★ - 727 ratingsRalph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just anothe...
Overcoming Grace with Leslie D. Ricks
Books Are The New Rich - April 11, 2024 00:36 - 36 minutesIn our latest episode, we sit down with a remarkable author who has not only embraced the power of grace in her writing journey but has also strategically navigated the marketing landscape to achieve remarkable success. Join us as Leslie D. Ricks shares her inspiring story, uncovering how she ha...
How to Find Your Author Brand
Wish I'd Known Then . . . For Writers - April 10, 2024 06:00 - 53 minutesEpisode 214 / How do you pull in readers who will love your books and push away those readers who won’t enjoy your book? Branding. Branding is more than colors, fonts, and covers. Join us for an in-depth discussion on how to determine your brand and carry it through in everything from your voi...
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
Perpetual Traffic - April 09, 2024 08:00 - 47 minutes ★★★★★ - 727 ratingsRalph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of ...
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Perpetual Traffic - April 05, 2024 08:00 - 41 minutes ★★★★★ - 727 ratingsRalph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes be...
🔒 Character Archetypes
Wish I'd Known Then . . . For Writers - April 04, 2024 18:00 - 31 minutesSubscriber-only episode The sage. The rebel. The everyman. These are a few character archetypes that resonate with readers. We discuss fifteen character archetypes, their common characteristics, strengths, weaknesses, and their desires along with examples in popular culture. We also discuss...
Constructing a Compelling Series: Sara Rosett on the Indy Author Podcast (Reair)
Wish I'd Known Then . . . For Writers - April 03, 2024 06:00 - 50 minutesEpisode 213 / We’re sharing an interview Sara did with Matty Dalrymple on the Indy Author Podcast last year. Sara and Matty go deep on the topic of how to structure a series so that it works for your writing style and your genre. 💜 🎙 Become a supporter of the podcast! We can’t wait to give you...
#340 – Writing a Road Trip Romance Novel with Alison Cochrun
Kobo Writing Life Podcast - April 02, 2024 13:32 - 44 minutes ★★★★★ - 48 ratingsIn this episode, we are joined by author Alison Cochrun, writer of the best-selling romance novels The Charm Offensive and Kiss Her Once For Me. Her latest work, Here We Go Again, is a “new queer rom-com following once childhood best friends forced together to drive their former teacher across ...
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Perpetual Traffic - April 02, 2024 08:00 - 34 minutes ★★★★★ - 727 ratingsTune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the maste...
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
Perpetual Traffic - March 29, 2024 08:00 - 43 minutes ★★★★★ - 727 ratingsIn this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitabili...
Author Sustainability and Kickstarter with Claire Taylor
Wish I'd Known Then . . . For Writers - March 27, 2024 06:00 - 1 hourEpisode 212 / Claire Taylor, humor and mystery author and Enneagram expert, shares how authors can use the Enneagram to create a resilient approach to the often chaotic writer lifestyle. We also discuss Claire’s successful track record on Kickstarter, and she tells us what she wishes she knew ab...
From Votes to Views: The Election’s Effect on Ad Spend
Perpetual Traffic - March 26, 2024 08:00 - 42 minutes ★★★★★ - 727 ratingsKasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore t...
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Perpetual Traffic - March 22, 2024 08:00 - 55 minutes ★★★★★ - 727 ratingsRalph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by...
142 Amazon KDP Category and Keyword Secrets with Dave Chesson
Writer on the Side - March 20, 2024 06:30 - 56 minutes ★★★★★ - 39 ratingsDave is the guy behind Kindlepreneur.com. On this episode, we talk about Amazon KDP tips & strategies that authors can use for their books.
Financial Freedom, Direct Sales, and Author Nation with Joe Solari
Wish I'd Known Then . . . For Writers - March 20, 2024 06:00 - 1 hourEpisode 211 / How do you live your best life through your writing career? We talk with Joe Solari about how to achieve author goals and how various business models, including direct sales and subscriptions, play into reaching those goals. We also discuss Author Nation, the largest indie author c...
#339 – Plotting a Dark Romance Novel with J. L. Drake
Kobo Writing Life Podcast - March 19, 2024 14:37 - 40 minutes ★★★★★ - 48 ratingsIn this week’s episode, we spoke to Jodi Drake, a bestselling author who writes multiple series under the name J.L. Drake! Jodi’s series span over thirty books, and these include the Broken Trilogy, the Quiet Mafia series, and her latest, Havoc of Sins, which begins with Grim – available to rea...
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Perpetual Traffic - March 19, 2024 08:00 - 36 minutes ★★★★★ - 727 ratingsWelcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of...
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Perpetual Traffic - March 16, 2024 08:00 - 43 minutes ★★★★★ - 727 ratingsToday Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This co...
⏳ M.K. Williams: “Packing your Patience” and Writing Across Genres
Wish I'd Known Then . . . For Writers - March 13, 2024 06:00 - 57 minutesEpisode 210 / M.K. Williams writes suspenseful literary fiction and helps aspiring authors. M.K. shares how she writes and markets books across different genres, using Payhip for direct sales, the drawback of a surprise launch, and why delusion is sometimes a good thing. 🌀 Why M.K. has specific...
⏳ M.K. Williams: “Packing your Patience," YouTube Success, and Writing Across Genres
Wish I'd Known Then . . . For Writers - March 13, 2024 06:00 - 57 minutesEpisode 210 / M.K. Williams writes suspenseful literary fiction and helps aspiring authors. M.K. shares how she writes and markets books across different genres, using Payhip for direct sales, the drawback of a surprise launch, and why delusion is sometimes a good thing. 🌀 Why M.K. has specific...
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
Perpetual Traffic - March 12, 2024 08:00 - 27 minutes ★★★★★ - 727 ratingsJohn Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for exp...
Are We In a ’Phantom Recession”?
Perpetual Traffic - March 08, 2024 08:00 - 40 minutes ★★★★★ - 727 ratingsRalph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic...
Melanie Harlow: Lessons Learned on the Way to Becoming a One-Click Author
Wish I'd Known Then . . . For Writers - March 06, 2024 07:00 - 1 hourEpisode 209 / How do you get to the point that your readers “one-click” the buy button for your books? Join us as we chat with small town romance author Melanie Harlow. Melanie shares what she learned about giving readers what they want—and what that has to do with spaghetti versus cake. 🎂 Know...
141 Is Something Fishy Going on with Books on Amazon?
Writer on the Side - March 06, 2024 06:30 - 8 minutes ★★★★★ - 39 ratingsI stumbled on a new strategy that some authors might be using to publish multiple books on Amazon using AI.
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