Latest Bernieborges Podcast Episodes
How Modern Business Gets Stuff Done
Modern Marketing Engine podcast hosted by Bernie Borges - February 27, 2019 10:00 - 25 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The modern business landscape has changed - and that change is constant. It's imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectiv...
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
Modern Marketing Engine podcast hosted by Bernie Borges - February 20, 2019 10:00 - 26 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Very few B2B sales organizations are creating their own customer success tools - resources designed to demonstrate the effectiveness of the solutions they provide in real-life customer scenarios....
Why Every Marketing Department Should Be Its Own Agency
Modern Marketing Engine podcast hosted by Bernie Borges - February 13, 2019 10:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every marketing department these days is facing a significant challenge. Things have changed. The days when the marketing department was only responsible for creating compelling ad copy and pretty im...
The Impact Of One Word In Customer Conversations
Modern Marketing Engine podcast hosted by Bernie Borges - January 30, 2019 10:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are the customer conversations your marketing and sales teams are having producing results? If not, it's possible they are making a simple mistake that is costing conversions. The good news is that it...
The Modern Marketer’s Guide to Content for Sales Enablement
Modern Marketing Engine podcast hosted by Bernie Borges - January 23, 2019 10:00 - 37 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Do you have a dedicated team that is providing content for sales enablement within your organization? In the modern marketing world companies that don’t build a vault of sales resources are essent...
A B2B Coloring Book that Generated Leads and Then Some
Modern Marketing Engine podcast hosted by Bernie Borges - January 16, 2019 10:00 - 38 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every organization needs to increase lead generation. This episode highlights an incredibly creative way one B2B company increased lead generation. What did they use? An ink and paper coloring book fo...
Move Over Alexa It’s Time to Re-Humanize the Sales Process
Modern Marketing Engine podcast hosted by Bernie Borges - January 09, 2019 10:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Effective Sales A.I. Is Great, But There Are Human Things It Can’t Replace Most sales professionals these days are excited about the ways A.I. is changing the sales landscape. Automated lead generat...
How to Get Valuable Sales Data Insights from Wins and Losses
Modern Marketing Engine podcast hosted by Bernie Borges - December 19, 2018 13:08 - 28 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Sales data is one of the most valuable ways to determine what is working and what isn’t in a company. One of the most overlooked pieces of data from the sales process is data surrounding deals that ar...
It’s Time to Transform Sales Training for Women
Modern Marketing Engine podcast hosted by Bernie Borges - December 12, 2018 10:30 - 31 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There is a unique perspective required when it comes to creating effective sales training for women. There is a tremendous benefit to such training being created by women and for women. To discu...
A 3 Step Plan To Create A Video Strategy That Gets Results
Modern Marketing Engine podcast hosted by Bernie Borges - December 05, 2018 10:30 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a video strategy as part of your content marketing? It’s an incredibly powerful way to gain exposure for you and your organization. On this episode of The Social Business Engine Pod...
How to Get Started with Artificial Intelligence in Content Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - November 28, 2018 10:30 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode of Social Business Engine is an expert when it comes to the intersection of content market...
The Influential Role of Content in Sales Enablement
Modern Marketing Engine podcast hosted by Bernie Borges - November 14, 2018 10:30 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Does your organization have a clear sales enablement strategy that is aligned with your customer’s journey? According to Bernie’s guest for this podcast conversation, Tamara Schenk, you’ll experience ...
How to Position High Level Employees as Trusted Thought Leaders
Modern Marketing Engine podcast hosted by Bernie Borges - November 07, 2018 11:05 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Busine...
Helping Customers Win More through Highly Personalized Account Based Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - October 24, 2018 09:00 - 37 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly ...
How To Be A Modern Marketer In The Age Of Data And Analytics
Modern Marketing Engine podcast hosted by Bernie Borges - October 17, 2018 10:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Modern marketers have what seems like an ever-changing and highly demanding role in today’s B2B world. There are big challenges to address - including ABS (Account Based Selling), the role of analytics...
How to Win Friends and Drive Business in the Age of Social Media
Modern Marketing Engine podcast hosted by Bernie Borges - October 10, 2018 09:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In the age of social media, friendships have taken on an entirely different look than years previous. Take a step further and you can easily see that building friendships via digital drives business g...
How Fundbox Uses AI and Humans to Deliver a Great Customer Experience
Modern Marketing Engine podcast hosted by Bernie Borges - September 26, 2018 09:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A great customer experience is at the heart of customer loyalty and support - and we all want OUR customers to have that "Wow!" experience. As technology improves there are more and more ways to deliv...
Effective LinkedIn Posts: The Science Doesn’t Lie
Modern Marketing Engine podcast hosted by Bernie Borges - September 19, 2018 09:00 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts LinkedIn post effectiveness is somewhat of a mystery. As Bernie’s guest, Scott Ayres says, “LinkedIn is like the Uncle who always comes to the family reunion with a great casserole, but you forget is t...
A Marketer's Plea for Content for Sales
Modern Marketing Engine podcast hosted by Bernie Borges - September 05, 2018 09:00 - 25 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Content Marketing is something you hear a lot about these days - but what about content for sales? Nobody is denying that content marketing is effective for brand awareness and trust building, but B2...
Uncommon Conversion Optimization for Your Website
Modern Marketing Engine podcast hosted by Bernie Borges - August 29, 2018 09:00 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available,...
The Road to Marketing as a Contributor to Revenue in the Business
Modern Marketing Engine podcast hosted by Bernie Borges - August 15, 2018 08:30 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase p...
Connecting with Sales and Distribution through Podcasting
Modern Marketing Engine podcast hosted by Bernie Borges - August 01, 2018 07:00 - 25 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak d...
The Ugly & Beautiful Truth About Content Audits
Modern Marketing Engine podcast hosted by Bernie Borges - July 25, 2018 07:00 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The digital transformation we’ve experienced in the past few years has enabled every organization or entrepreneur to legitimately vie for a place of authority in their industry through content marketi...
How To Create Demand And Engagement For Events And Conferences Through Online Video
Modern Marketing Engine podcast hosted by Bernie Borges - July 18, 2018 07:00 - 32 minutes ★★★★★ - 45 ratingsMany aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove. Britta is a seasoned marketer who delivers results through creative tho...
The 4 Digital Selling Skills Of The Successful Modern Seller
Modern Marketing Engine podcast hosted by Bernie Borges - July 11, 2018 07:00 - 31 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the...
Social Recruiting at Scale with Facebook Lead Ads
Modern Marketing Engine podcast hosted by Bernie Borges - June 27, 2018 07:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale. On this ...
What Every Marketing Executive Needs to Know About GDPR
Modern Marketing Engine podcast hosted by Bernie Borges - June 20, 2018 05:00 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulatio...
The Truth about the Consumer’s Journey with Connected Home Devices
Modern Marketing Engine podcast hosted by Bernie Borges - June 13, 2018 05:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play The better that product providers are able to understand their consumer's journey, the better they can serve those customers in a way that retains them, fosters loyalty, and produces raving fans. This episode of Social...
Leveraging Analytics to Enhance Sales at NICE Nexidia
Modern Marketing Engine podcast hosted by Bernie Borges - June 06, 2018 09:49 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's ...
How Marketers Can Use Emotionally Intelligent Language to Create Action
Modern Marketing Engine podcast hosted by Bernie Borges - May 30, 2018 07:00 - 31 minutes ★★★★★ - 45 ratingsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Offic...
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