Latest Bernieborges Podcast Episodes
How To Measure Contribution To Sales Pipeline From Events
Modern Marketing Engine podcast hosted by Bernie Borges - February 19, 2020 10:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Much of that difficulty has been due to the limits of the technology marketers have used for years, ...
How AI Sales Assistants Are Changing Automotive Dealerships
Modern Marketing Engine podcast hosted by Bernie Borges - January 29, 2020 10:00 - 27 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice If you haven’t heard of AI sales assistants, chances are you may have interacted with one and didn’t even know it. That’s especially true if you’ve purchased or leased a car in the last few years and made your contact with the dealersh...
How To Plan Your International Business Expansion Strategy
Modern Marketing Engine podcast hosted by Bernie Borges - January 22, 2020 10:00 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice When it comes to creating and successfully implementing an International business expansion strategy, there are numerous variables that must be addressed. Wouldn’t it be great to have a seasoned International expansion advisor on your ...
How Any Business Can Build Long Term Profits Through Raving Fans
Modern Marketing Engine podcast hosted by Bernie Borges - January 15, 2020 10:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Long term profits are like the constant heart-beat that keeps successful businesses running. Bernie’s guest on this episode has co-written an excellent new book that explains how neuroscience and the human connection can position your...
Why Customer Success Belongs in Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - January 08, 2020 09:30 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice If your Customer Success team isn’t contributing to your growth strategy, maybe this function is in the wrong department? Your customers not only need to be happy with what you sold them, they also need to have a great experience with ...
All Together Now: Brand and Demand Generation
Modern Marketing Engine podcast hosted by Bernie Borges - November 06, 2019 14:55 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice In a global marketing campaign, is it possible to focus on Brand Messaging and Demand Generation at the same time? The team at Nutanix has pulled it off incredibly well in their 2018 “Freedom” campaign and now in their new 2019/2020 “A...
How to Market An Unknown Premium Brand
Modern Marketing Engine podcast hosted by Bernie Borges - October 30, 2019 09:00 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice How does a company with a premium offering, but little or no brand recognition, market to a universe of buyers who assume that solution providers are all pretty much the same? It’s not easy or simple, but thankfully there are companies...
Should Marketers Use Gated Content? The Pros And Cons Of Both
Modern Marketing Engine podcast hosted by Bernie Borges - October 23, 2019 09:00 - 28 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice Whether or not marketers should use the approach of gated content is a hotly-debated question. Should content be entirely free, or are there valid cases for gating content to ensure lead capture for your sales funnel? Bernie’s guest on...
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
Modern Marketing Engine podcast hosted by Bernie Borges - October 16, 2019 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice On this episode of Modern Marketing Engine, you’ll hear from Kelly Bousman, Senior Vice President of Global Marketing for AVI-SPL about the powerful role a Customer Advisory Board can play in your business. Kelly says that a Customer A...
The State Of Work For Marketing Leaders
Modern Marketing Engine podcast hosted by Bernie Borges - October 09, 2019 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing leaders across the globe have a challenging job - to help their marketing teams remain aligned with company goals and contribute to bottom-line results. It’s a tall order and one that is be...
Why Sales Enablement is Required for Modern Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - September 25, 2019 09:00 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the hot, hot topics these days in the sales and marketing arena is sales enablement. To clarify the issues and highlight the importance of enablement for every sales organization, Bernie invit...
Why B2B Marketing And Sales Is Broken And How To Fix It
Modern Marketing Engine podcast hosted by Bernie Borges - September 11, 2019 09:00 - 35 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts B2B marketing and sales have always been close cousins, but Bernie’s guest on this episode of Modern Marketing Engine says that the advent of Account Based Marketing has made them even closer than th...
Building A Bridge Across Marketing, Sales & Service For A 360 Degree View Of The Connected Consumer
Modern Marketing Engine podcast hosted by Bernie Borges - August 28, 2019 09:00 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Today’s consumer is digitally connected across multiple devices. When interacting with a brand, the consumer expects personalized communication that speaks directly to them. Bernie’s guest on this ep...
Career Advice For Women In Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - August 14, 2019 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The path to leadership in marketing can be a daunting one for women. Bernie’s guest on this episode is Tricia Sacchetti, VP of Worldwide Marketing for Learning Tree International, a leader in the IT ...
How To Harness Customer Conversations In Real-Time To Drive Results
Modern Marketing Engine podcast hosted by Bernie Borges - August 07, 2019 09:00 - 27 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Understanding how customer conversations drive sales is a requirement in today’s data conscious business climate. With changes in technology happening daily, keeping up with what is and is not workin...
What’s Changed In My 15 Years Of Marketing Leadership
Modern Marketing Engine podcast hosted by Bernie Borges - July 24, 2019 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In his 27 years of marketing experience, Steven Handmaker has seen the industry evolve tremendously. Over the years, marketing has become equal parts creative and data science melded together, connect...
Identify Conversation-Ready Leads Faster With An AI Assistant
Modern Marketing Engine podcast hosted by Bernie Borges - July 17, 2019 09:00 - 39 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie and his guests have discussed using AI assistant technology for increased marketing efficiency several times on the show and each time in a slightly different way. Bernie’s guest today is Kevi...
Why TCMA is The Third Stage Of Sales and Marketing Transformation
Modern Marketing Engine podcast hosted by Bernie Borges - July 10, 2019 09:00 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Companies have used marketing automation software since the 1990s when the internet became widely accepted for business use. The focus of the first two stages of sales and marketing transformation wa...
The State of Digital Selling with LinkedIn in 2019
Modern Marketing Engine podcast hosted by Bernie Borges - June 19, 2019 09:00 - 37 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Vengreso recently published an original report titled The State of Digital Selling with LinkedIn in 2019. We surveyed 862 B2B sales reps across five industries: professional services, technology, man...
Harnessing B2B Buyer Intent Signals In ABM
Modern Marketing Engine podcast hosted by Bernie Borges - June 12, 2019 11:00 - 36 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts B2B marketing teams strive to derive actionable insights from the vast amounts of data they collect to generate viable sales opportunities through buyer intent signals. They must have a strong defini...
3 Ways To Ensure Marketing and Sales Produce Measurable Results
Modern Marketing Engine podcast hosted by Bernie Borges - June 05, 2019 09:00 - 28 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The marketing and sales teams in fast-growing technology companies must be aligned to produce measurable results. Conversica is a fast-growing tech company with a leadership team dedicated to market...
A Guide For The Modern Marketer’s Go To Market Strategy
Modern Marketing Engine podcast hosted by Bernie Borges - May 22, 2019 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A marketing executive’s go to market strategy depends on whether their company is in an established category — going after market share gains — or if they are in a new category that requires awar...
A Modern Approach To Marketing & Sales Alignment In Manufacturing
Modern Marketing Engine podcast hosted by Bernie Borges - May 15, 2019 09:00 - 34 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing and sales alignment in manufacturing has undergone an evolution as digital transformation has become more pervasive. Some tried-and-true methods have become less effective because of the ch...
We Only Need Great Content Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - May 08, 2019 09:00 - 26 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Great content marketing is about more than just publishing content. Your content has got to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine, Bernie hosts St...
How Marketing Can Support High Performing Sales Teams
Modern Marketing Engine podcast hosted by Bernie Borges - April 24, 2019 09:00 - 28 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a plan that drives your high performing sales team? Listen in to learn how Marketing Leadership can create a vision and a plan in collaboration with Sales Leadership to develop the...
The Career Journey of the Modern CMO
Modern Marketing Engine podcast hosted by Bernie Borges - April 17, 2019 09:00 - 36 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie’s guest on this episode is Darryl Praill, CMO of VanillaSoft, a Sales Engagement platform that provides sales and marketing teams tools to more efficiently engage, qualify and close the sale. ...
How Brands Break Through To Audiences With Video
Modern Marketing Engine podcast hosted by Bernie Borges - April 10, 2019 09:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global...
5 Pillars of Modern Account Based Marketing in Action
Modern Marketing Engine podcast hosted by Bernie Borges - March 27, 2019 09:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective - if we know how to integrate the pr...
Brand Marketing is the New Demand Generation
Modern Marketing Engine podcast hosted by Bernie Borges - March 20, 2019 09:00 - 23 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs a...
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
Modern Marketing Engine podcast hosted by Bernie Borges - March 13, 2019 08:30 - 29 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts For years Marketing and Sales have been complementary but isolated departments. There was no reason for them to function in any other way. But the world has changed - business has changed. With the r...
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