Latest Bernieborges Podcast Episodes
My B2B Podcasting Strategy
Modern Marketing Engine podcast hosted by Bernie Borges - May 27, 2021 09:00 - 19 minutes ★★★★★ - 45 ratingsSocial audio has become very popular recently with the advent of Clubhouse. According to Edison Research 15% of social media users 18+ say they have used Clubhouse. Podcasting is a form of social audio. And, it continues to grow as a content channel. According to Edison Research’s Share of ...
B2B Influencer Marketing for the Entire Customer Journey
Modern Marketing Engine podcast hosted by Bernie Borges - May 19, 2021 09:00 - 33 minutes ★★★★★ - 45 ratingsB2B influencer marketing is not the same as it is in B2C, where you have celebrities like top athletes and Hollywood actors endorse a brand and post on Instagram about it. B2B marketing leaders can leverage industry influencers in their marketing efforts with a solid plan. That is the topic of...
How Internal Communication Drives Marketing ROI
Modern Marketing Engine podcast hosted by Bernie Borges - April 21, 2021 09:00 - 39 minutes ★★★★★ - 45 ratingsMost CMOs favor external communications (demand generation, content marketing, etc.) over internal communications. Why? Because these external activities seem to create more measurable ROI. However, with the modern workforce internal communications are now more important than ever to motivate ...
Planning the Marketing Strategy for a Global Brand
Modern Marketing Engine podcast hosted by Bernie Borges - April 14, 2021 09:00 - 37 minutes ★★★★★ - 45 ratingsHow would you plan the marketing strategy for a new brand? What are some factors that marketing leaders should take into consideration when rolling out a new product? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with my guest Armen Najarian. Armen...
Why Analytics is a Must in Account-Based Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - March 31, 2021 09:00 - 38 minutes ★★★★★ - 45 ratingsHow do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Chris Rack, President at PureB2B. PureB2B lev...
Marketing’s Role in the Modern Sales Experience
Modern Marketing Engine podcast hosted by Bernie Borges - March 17, 2021 09:00 - 42 minutes ★★★★★ - 45 ratingsB2B buyers have changed dramatically, especially during COVID. Consider these three recent trends, for example: B2B buyers are looking critically at any opportunity that comes to them, whether it comes from marketing content or from a sales conversation. B2B buyers are giving less access to s...
The Importance of Customer Data Marketing for Modern Marketers
Modern Marketing Engine podcast hosted by Bernie Borges - March 10, 2021 10:00 - 35 minutes ★★★★★ - 45 ratingsMarketing professionals need to have a strong grip on data. These uncertain times have inspired marketers to rely less on qualitative insights and more on data-driven insights. This is what my guest realized during 2020. Paul Cowan, CMO at FreshBooks, joins me in this episode of the Modern Ma...
Mission-Driven Marketing and Sales
Modern Marketing Engine podcast hosted by Bernie Borges - February 24, 2021 10:00 - 32 minutes ★★★★★ - 45 ratingsThe pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast. My guest is...
The Future of B2B Buying and Selling
Modern Marketing Engine podcast hosted by Bernie Borges - February 17, 2021 10:00 - 38 minutes ★★★★★ - 45 ratingsWhat is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with my guest, Dave Boyce. Dave is the Chief Strategy Officer, XANT, where he divides his time between corporate develo...
Shifting the Conversation of Diversity and Inclusion in the Workplace
Modern Marketing Engine podcast hosted by Bernie Borges - February 10, 2021 10:00 - 34 minutes ★★★★★ - 45 ratingsThis is a different, but very special, episode of the Modern Marketing Engine podcast. My guest is Hang Black, VP, Revenue Enablement, Juniper Networks and I invited her to talk about her new book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace. This book has the ...
Digital Selling Tips for the Modern Seller
Modern Marketing Engine podcast hosted by Bernie Borges - January 27, 2021 10:00 - 38 minutes ★★★★★ - 45 ratingsWhat drives the success of a sales team today? Knowing how to engage the digitally savvy modern buyer. And modern buyers need modern sellers. While digital marketing is a mature ecosystem with proven processes and practices, digital selling is still evolving. Many sales organizations were relu...
How Showing that you Care Can Start Sales Conversations
Modern Marketing Engine podcast hosted by Bernie Borges - December 16, 2020 10:00 - 34 minutes ★★★★★ - 45 ratingsThe year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards in the marketplace. That’s exactly the story my guest in this episode of the Mo...
The Sales Messaging Playbook that Converts Prospects to Conversations with Mario Martinez Jr.
Modern Marketing Engine podcast hosted by Bernie Borges - December 10, 2020 21:30 - 34 minutes ★★★★★ - 45 ratingsSales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a weak sales message will just be ignored, or wors...
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
Modern Marketing Engine podcast hosted by Bernie Borges - November 11, 2020 10:00 - 37 minutes ★★★★★ - 45 ratingsIn recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others) which hindered planned marketing activities in...
How This Omnichannel Marketing Strategy Enabled Success in 2020
Modern Marketing Engine podcast hosted by Bernie Borges - November 04, 2020 10:00 - 36 minutes ★★★★★ - 45 ratingsWhat is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journe...
How to Use a Marketing and Sales Funnel for Better Prospecting
Modern Marketing Engine podcast hosted by Bernie Borges - October 21, 2020 09:00 - 34 minutes ★★★★★ - 45 ratingsA unified marketing and sales funnel is the solution to better prospecting in any organization. In this episode of the Modern Marketing Engine podcast, my guest, A. Lee Judge, Global Digital Marketing Director at Hexagon GeoSystems, discusses his approach to digital marketing and how it is con...
Creating Sales Engagement Through Corporate Gifting
Modern Marketing Engine podcast hosted by Bernie Borges - September 23, 2020 09:00 - 27 minutes ★★★★★ - 45 ratingsIn 2020 with in-person conferences being redirected to online events, marketers are looking for alternative ways to continue to grow their demand generation efforts and ensure that they can drive quality leads into the sales funnel. One of those ways is gift marketing. Marketing teams are allo...
Proven Use Cases for Modern Gift Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - September 23, 2020 09:00 - 27 minutes ★★★★★ - 45 ratingsIn 2020 with in-person conferences being redirected to online events, marketers are looking for alternative ways to continue to grow their demand generation efforts and ensure that they can drive quality leads into the sales funnel. One of those ways is gift marketing. Marketing teams are allo...
Building a B2B Podcast and Making it Work
Modern Marketing Engine podcast hosted by Bernie Borges - September 09, 2020 09:00 - 27 minutes ★★★★★ - 45 ratingsPodcasts are becoming more popular each day (there are more than a million podcasts and more than 30 million episodes available). So it’s not surprising that marketers are deciding to create a B2B podcast as a strategy to reach their buyers. But how do you start a B2B podcast and how do you ma...
Why CMI is Breaking the Content Marketing Rules in 2020
Modern Marketing Engine podcast hosted by Bernie Borges - August 19, 2020 09:00 - 30 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well. My gues...
A Successful Shift from an Outbound to an Inbound Marketing Strategy at NAWSP
Modern Marketing Engine podcast hosted by Bernie Borges - July 29, 2020 09:00 - 27 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. There’s a powerful analogy used to describe the difference between an outbound and an inbound marketing strategy: an outbound strategy is like chasing or hunting for leads, while an inbound strategy is like attracting or luring leads ...
How the Right Market Intelligence Enables Organizations to Thrive in Challenging Times
Modern Marketing Engine podcast hosted by Bernie Borges - July 16, 2020 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to g...
How B2B Sales Teams Are Pivoting in the COVID World
Modern Marketing Engine podcast hosted by Bernie Borges - July 08, 2020 09:00 - 35 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Marketing and sales plans conceived in early 2020 are either no longer relevant or no longer work, so B2B sales teams have had to change how they sell (and sometimes even WHAT they sell) to adapt to the new environment of the COVID wo...
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
Modern Marketing Engine podcast hosted by Bernie Borges - June 24, 2020 09:00 - 41 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Innovative business models bring interesting challenges for marketers. When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy...
The Power Of Human In Growth Marketing During A Pandemic
Modern Marketing Engine podcast hosted by Bernie Borges - May 27, 2020 09:00 - 28 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Growth marketing is what drives pipeline and increases sales in the long run. The correlation is undisputed. During a time of social and financial disruption like the current COVID-19 pandemic, growth marketing can be perceived by som...
4 Strategies to Drive Marketing Results with Limited Resources
Modern Marketing Engine podcast hosted by Bernie Borges - May 13, 2020 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Every team of marketers needs to drive marketing results that matter, and as my guest on this episode says, “I’ve never heard a marketing team say, ‘We’ve got all the budget we need!’ “ That’s especially true for small teams. On this ...
Managing A Remote Marketing Team As The New Normal
Modern Marketing Engine podcast hosted by Bernie Borges - April 01, 2020 09:00 - 33 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. With the changes happening in the business world due to the Coronavirus crisis, many marketing leaders are learning that managing a remote team of marketers is not a simple matter. Since the entire Vengreso team is remote- now known a...
Growth Marketing through Hyper Personalization
Modern Marketing Engine podcast hosted by Bernie Borges - March 18, 2020 09:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization. What is that? Imagine yours...
Why Sales Enablement Strategy Fits Best in Marketing
Modern Marketing Engine podcast hosted by Bernie Borges - March 11, 2020 09:00 - 32 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice Who is best equipped to carry out an effective Sales Enablement Strategy? Sales? Marketing? Maybe another department? Bernie’s guest on this episode of Modern Marketing Engine is Genefa Murphy PhD, SVP and CMO at Micro Focus, one of ...
The Three Pillars of Marketing at Sykes, a Global Brand
Modern Marketing Engine podcast hosted by Bernie Borges - February 26, 2020 10:00 - 31 minutes ★★★★★ - 45 ratingsSubscribe to Modern Marketing Engine on your app of choice. The Unique DNA Of This Global Brand Sykes is a leading provider of customer engagement services with a rich, 40 year history serving global and emerging brands. One demonstration of how Sykes is uniquely different than many long-liv...
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