Latest 417marketing Podcast Episodes
Data, Analytics, And Measurement Marketing With Chris Mercer
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - July 27, 2021 10:00 - 52 minutesOur guest this week is Chris Mercer. Chris, or Mercer as he’s known to his friends, is the co-founder of MeasurementMarketing.io and a sought-after measurement marketing expert. He and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. Firs...
Personal Branding, Building Community, And Brand Values With Chantelle Marcelle
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - July 20, 2021 10:00 - 49 minutesOur guest this week is Chantelle Marcelle. Chantelle is an experienced marketer who has worked with companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, social media, content marketing, Search Engine Optimization ...
Writing Principles, Marketing Books, And Building A Core Reader Group With John David Mann
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - July 13, 2021 10:00 - 48 minutesOur guest this week is John David Mann. John started out as a concert cellist and composer. At 17, he dropped out of school and started his own high school, where he went on to teach. He pinballed through careers in holistic health, publishing, and sales leadership before becoming a full time wr...
Website Copy That Converts With Kaleena Stroud
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - July 06, 2021 10:00 - 54 minutesIf you are a copywriter looking for tips or a business owner wondering why you should hire a copywriter in the first place, this is the episode for you. Our guest this week is Kaleena Stroud. Kaleena is a copywriter for ecommerce businesses, specializing in health, wellness, and beauty product...
How To Get The Most Out Of LinkedIn With Ted Prodromou
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - June 29, 2021 10:00 - 51 minutesAre you confused when it comes to LinkedIn? Or unsure if you need a LinkedIn in the first place? This is the episode for you. Our guest this week is Ted Prodromou. Ted is the author of The Ultimate Guide to LinkedIn for Business, as well as a speaker, author, and online advertising consultant,...
The Go-Giver: Shifting Your Focus From Getting To Giving With Bob Burg
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - June 22, 2021 10:00 - 38 minutesAll things being equal, people will do business with, and refer business to, people they know, like and trust. Want to know how to build a genuine and trusting relationship with your clients? This episode is for you. Our guest this week is Bob Burg, author of "Endless Referrals" and co-author ...
Content Marketing Strategy And Connecting With Your Audience With Melanie Deziel
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - June 15, 2021 10:00 - 44 minutesFeeling lost with your content strategy? This episode is for you. Our guest this week is content extraordinaire Melanie Deziel. Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible cont...
Entrepreneurship And Supporting Local Business With Josh Lenz
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - June 08, 2021 10:00 - 54 minutesIf you want to grow your small business but have no idea where to start, this episode is for you. Our guest this week is Josh Lenz, an authority marketing specialist and creator of 417Local.com. Josh created 417Local.com to be an online hub that provides free tools and resources for small...
Unlocking The Sales Game And Becoming A Trusted Authority With Ari Galper
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - June 01, 2021 10:00 - 54 minutesIn a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a “back seat” to the sales process. Ari Galper is the World’s #1 Authority on Trust-Based Selling and is one the most experienced sales g...
Intro To Marketing Strategy Series: Part 3 - Channels & Messaging With Ryan Baker
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - May 25, 2021 10:00 - 38 minutesWelcome to the final episode of our 3-part series on Marketing Strategy. This week, we're covering the channels best suited for each stage of the market journey path. I have included some messaging examples in the downloadable visual aid, as we couldn't get to them in the episode proper. Come ...
Intro To Marketing Strategy Series: Part 2 - The Market Journey Path
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - May 18, 2021 10:00 - 44 minutesWelcome to Part 2 of our 3-part series on Marketing Strategy. This week, we're covering the different stages of problem awareness experienced by everyone in your market. We'll cover the emotions and behaviors at each stage, as well as your marketing goals at each stage. Next week we'll tie eve...
Intro To Marketing Strategy Series: Part 1 - Marketing Principles With Ryan Baker
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - May 11, 2021 10:00 - 38 minutesEver wonder how to craft a digital marketing strategy that actually leads to growth? Have you heard people talk about marketing principles and wondered what they were? I'm taking a few episodes to help you gain a deeper understanding of how to design a multi-channel marketing strategy built on p...
Driving Revenue With E-mails, Niching Down, And The Upside-Down Funnel With Ziv Raviv
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - May 04, 2021 10:00 - 53 minutesEver wonder how to get more sales from your e-mail marketing? Maybe you're wondering why your new business is struggling to get sales despite following all the funnel best practices? Ziv Raviv is here to help. Founder of Daily Cookie and several 6-figure businesses in various micro-niches, Ziv i...
LinkedIn Strategy And Creating A Website That Generates Sales With Abby Wilson
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - April 27, 2021 10:00 - 48 minutesAbby Wilson is a D.C. based business web designer and developer. She started Tailor Framed because of her frustration with many B2B and SaaS websites currently online that lacked a clear strategy to increase conversions. She was first introduced to coding in college. With her research backgr...
Habits Of A Successful Woman And The Power Of Systems With Yinka Ewuola
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - April 20, 2021 10:00 - 50 minutesYinka is the founder of Calla Success Systems and has been extolling the virtues of systems, leverage, and smarter working for 5 years. She's a thinker, an avid dot-joiner, a prolific content producer, and has been writing an email to support women in business every day for over 5 years. She enj...
Lessons From Growing & Running Two 8-Figure Businesses With Bryan Clayton
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - April 13, 2021 10:00 - 52 minutesIt's hard to grow a company to 8 figures. It's even harder to sell that company and then start another 8 figure from scratch. Bryan Clayton, CEO of GreenPal, has done just that and shares his lessons learned along the way. In today's episode, we talk about practical steps for marketing a start...
Unleashing Your Primal Brain To Level Up Your Marketing With Tim Ash
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - April 06, 2021 10:00 - 51 minutes4/6/21 - NOTE: Unleash Your Primal Brain has officially launched! Be sure to look at the links below to grab your copy of the book. The human brain is an amazing thing. Understanding how it works can lead us to impressive accomplishments and outstanding discoveries. Tim Ash, a brilliant market...
Answering The Book Writing Question Everyone Is Really Asking With Vicky Quinn Fraser
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - March 30, 2021 10:00 - 47 minutesAre you writing a book? Are you finding it challenging? Oh good. You're human too. There are a lot of reasons to write a book, many that people don't think of. Vicky Quinn Fraser helps people write the book they have inside them so they can unlock all of these benefits, obvious and hidden. In ...
The Science of Aesthetics In Learning And Business With Dr Eric S Parr
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - March 23, 2021 10:00 - 50 minutesEverything in our environment changes how we feel and behave. Aesthetics are always changing us in subtle ways and as we learn and adapt to our environments, we behave in ways that we believe will help us thrive. Dr. Eric Shannon Parr has devoted his research to understanding how aesthetics af...
Social Teams 100: How Elite Teams Grew During A Global Pandemic With Xenia Muntean
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - March 16, 2021 10:00 - 43 minutesOn this week's episode, Xenia Muntean shares her finding from observing and cataloguing the traits of hundreds of social teams across the globe. There were 100 Social Teams that stood out, and Xenia's team put together a list of their findings from all these teams and the details of their growth...
How You Could Launch Tomorrow To Greater Success With Luke Szyrmer
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - March 09, 2021 11:00 - 47 minutesLaunching a new product line? Starting a new business? Need to add a service to your current offers? Luke Szyrmer is your man. Luke is the best selling author of Launch Tomorrow, a book designed to help entrepreneurs and established businesses better understand how to validate innovations. Lu...
The Psychology Behind Profitable YouTube Ads With Tom Breeze
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - March 02, 2021 11:00 - 53 minutesIf you have a business and are thinking of marketing with video, you need to learn from Tom Breeze. If you've ever run video ads without much ROI, you need to learn from Tom Breeze. If you like listening to really nice guys share super helpful information that has helped businesses make millions...
Practical Steps Toward An Intentional Brand With Longitude Branding
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - February 23, 2021 11:00 - 56 minutesYou don't get to choose whether you have a Brand. You can be intentional about how you're perceived, though, and that's exactly why Dustin Myers and Jeremy Wells of Longitude Branding are in business. Join us as they share practical tips to help you navigate the art and science of Branding and...
Customer Research & Testing New Marketing Channels With Alex Makarski
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - February 16, 2021 11:00 - 46 minutesAlex Makarski is a marketing expert with a wide range of deep knowledge. His experience ranges from media buying on channels such as Google Ads, Microsoft Ads, and Yahoo to consulting and writing on artificial intelligence. Alex shares his experience across multiple marketing channels, how he ...
Google Ads Deep Dive & The Death Of The Funnel With Mike Rhodes
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - February 09, 2021 11:00 - 55 minutesKnown as one of the best Google Ads minds in the world, Mike Rhodes has an interesting story and deep, practical insight on Google Ads management. Mike and I dive deep into Google Ads with topics like quality score, tracking ROI for service-based businesses, choosing keywords, and why the dig...
Customer Understanding & Qualitative Metrics In B2B With Chris Walker
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - February 02, 2021 11:00 - 56 minutesChris Walker is a pioneer in modern demand gen practices for B2B SaaS companies. His agency, Refine Labs, is on the forefront of practices that drive real results for for the early adopters that trust their human-centric approach. Chris and I talked about what's wrong with B2B demand gen and w...
From A Start-Up To A 200-Year-Old Champagne House With Michael Derlicki
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - January 26, 2021 11:00 - 50 minutesBootstrapping on the streets of New York City to build a brand from scratch is no easy task. Michael Derlicki cut his teeth in a fast-paced environment and worked his way into the luxury champagne industry, eventually being tasked with managing a brand nearly as old as our nation. Michael sha...
Storytelling, Behavioral Science, & Customer Experience With Michael Bartlett
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - January 19, 2021 11:00 - 56 minutesMichael Bartlett is a man of many talents, the foremost of which is understanding human psychology and behavior from a wide variety of standpoints. His thirst for knowledge has led him to pour through a large number of books across a wide range of topics including marketing, copywriting, project...
The Maven Method, Running An Agency, & Writing A Book With Brandon Welch
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - January 12, 2021 11:00 - 46 minutesBrandon Welch runs Frank & Maven, an advertising agency with a proven method to grow your business in any environment. In today's episode, Brandon breaks down the Maven Method: his agency's tried-and-true framework for business growth based on universal marketing principles. We also talk abou...
E-mail Marketing, Follow-Up, And The RFM Principle With Rob Drummond
417 Marketing Podcast - Growth & Marketing Strategies From The Experts - January 05, 2021 11:00 - 56 minutesRob Drummond is a teacher and a student of "The Maze 2.0"; a term that refers to the way modern users interact with content before purchasing. He is the founder of Maze Mastery and host of the podcast bearing the same name. He is an expert in email marketing, follow-up, and multi-channel mark...
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