01:01 – Introducing today’s guest, Tracey Bissett

02:37 – Tracey’s entrepreneurial journey

05:45 – Tracey speaks to the shift she’s seen in the financial industry over the years

07:35 – The pros and cons of automated financial interactions

08:37 – Tracey’s perspective on funding start-ups via credit cards versus loan credit

11:59 – The biggest misstep entrepreneurs make when first starting their businesses

13:03 – The importance preparation in advance of asking for a loan

15:10 – What a polished and prepared loan presentation looks like

17:51 – Advice Tracey would give for those struggling with their credit

21:24 – The importance of communication

22:25 – Understanding all of your options for credit

28:13 – How Tracey got into teaching financial services

30:35 – Why financial fitness is akin to physical fitness

31:30 – Tracey shares the most difficult aspect of starting her own small business

33:10 – Moving into the virtual space

35:45 – What Tracey likes best about working for herself

36:14 – Strategies Tracey utilizes to help build her brand

36:59 – Tracey’s Master Class

38:04 – What Zen Money means to Tracey


Sound Bites:


“I think for those entrepreneurs who are organized, prepared, have all of the required information – and they know what it means – I think it [automated interactions] bodes really well.” (07:48)


“One of the missteps I think that entrepreneurs consistently make is they don’t arrange their access to capital early on.” (09:12)


“It’s better to have a higher limit on your credit card and borrow near the middle of the limit versus always being at the top of the card because that negatively impacts your score.” (19:07)


“So, it’s good to have relationships or just connections at different organizations so that if down the road you want to make a switch, you’ve already got somebody that you’ve been getting comfortable with.” (28:02)


“For me, it means thinking of money as a tool, knowing how to make it, get it, use it such into a place where it doesn’t control me and I’m controlling how it interacts with me. To me, that’s what Zen Money means.” (38:11)


About Tracey:


Tracey is an accomplished professional with 20 years of experience in the financial services industry working directly or indirectly with personal, commercial and corporate clients to help them achieve their financial goals. A demonstrated passion for increasing financial fitness coupled with lending and risk management experience led to the establishment of Bissett Financial Fitness Inc.


As President and Chief Financial Fitness Trainer, Tracey works with clients to help them understand and improve their level of financial fitness with a goal of increased confidence using their financial skills so they can be successful in their financial life. She works with people of all ages, focusing on youth and young adults, as well as engages with companies and not-for-profit entities in various capacities including one on one coaching and contracts focused on financial services and risk management assignments. In addition, she teaches and leads speaking engagements to increase financial fitness awareness.


Financial fitness also known as financial literacy means having the knowledge, skills and confidence to make responsible financial decisions. Just like physical fitness, your level of financial fitness may be starting to learn the basics about money, novice to expert budgeter or becoming a more sophisticated investor.


Everyone’s financial fitness level is individual and unique. Just like your health, being financially fit enables you be successful in your life. I consider financial fitness to be fundamental life skill and am passionate about helping people improve their level of “fitness”.


Links Mentioned:


Tracey’s Website


Tracey’s Podcast


Tracey’s Instagram – @bissettfinfit


Tracey’s Twitter – @bissettfinfit


Tracey’s LinkedIn


Tracey’s Master Class


Zen Money Financial Quiz


Zen Money Website

Twitter Mentions