Your Biz, Your Rules
173 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 2 ratingsYour Biz, Your Rules, hosted by brain + biz coach Daire Paddy, is the podcast here to help you create the business you want, without sacrificing the lifestyle you'd love.
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Episodes
Ep 23: Kicking burnout in the face with Keri Williams
February 11, 2018 17:00 - 46 minutes - 43.5 MBTake care of yourself and you'll take care of your biz. The key takeaways: Your body is made up of energy channels called meridians, when all of those energy channels are flowing, it affects your health and your emotional wellbeing and your mindset. If everything is flowing really well, you will feel healthy, happy, and balanced, and in the flow with everything in life. Kinesiology clears and balances those energy channels when they need it. Women are cyclical creatures and this can be s...
Ep 22: Shine online using video with Justina Rosu
February 05, 2018 03:00 - 50 minutes - 44.7 MBBring your brand to life online with video. The key takeaways: Youtube is still the daddy of video so you need to know how to make it work for you. Justina’s top three tips are… 1. Make sure your channel looks like it’s operational, which means uploading regular content. 2. Pay attention to your artwork – keep it all on-brand. 3. Treat your Youtube homepage as you would your website homepage. With creativity and care. You can have more that one Youtube channel. Who knew?! Be careful ...
Ep 21: Adventures with Facebook ads with Tamara Baranova
January 29, 2018 03:00 - 37 minutes - 19 MBSay goodbye to the Facebook fears. The key takeaways: The biggest mistake people make when they’re getting started with ads is thinking that a bigger audience is better. You need to know exactly who you want to target and niche down. Use these smaller audiences if you ever boost your posts too. Tracking is the most beneficial thing you can do. Monitoring the results of your different advertising activities will help you determine exactly what works for you and your audience (and exac...
Ep 20: Your story matters... so make it a thing with Marie Yates
January 21, 2018 17:00 - 34 minutes - 35.7 MBYour story really does matter... so SHARE it. The key takeaways: Both Marie and I would make excellent Pointless partners, so keep us in mind. The ultimate writing ritual is the planning, but that’s quite boring. In terms of the day-to-day stuff, it has to be getting up and out and getting some fresh air. It’s the movement that brings the motivation. Do not start writing until you’ve done the planning. It’s quite an overwhelming thing to think “I’m going to write a book”. You sit and yo...
Ep 19: Finding creative fuel for your business with Jo Gifford
January 19, 2018 03:00 - 47 minutes - 49.3 MBUnleash the creativity you never even knew you had. The key takeaways: Creative thinking is huge for our lives and our businesses in so many ways. When we apply creative thinking techniques, we allow our brains to see things from a different perspective, to see things in a whole new way. And why is that useful? Well, if you are operating in a crowded marketplace you might want to be able to think about some products or services that are different. You might want to think about how to use ...
Ep 16: Tapping into off-the-charts success with Marie Houlden
January 09, 2018 03:00 - 26 minutes - 27.1 MBExplore the wacky world of EFT and what it can do for your business. The key takeaways: EFT, or Emotional Freedom Technique, involves tapping on certain points of the body to stimulate healing. It allows the subconscious beliefs we have hiding beneath the surface to come up in a safe way so that we can recognise it, let it go and stop it from holding us back. EFT can help you deal with all sorts of issues that impact your life and your business – money blocks, fears of visibility, overwh...
Ep 13: Finding the app for that with Emma Cossey
December 29, 2017 03:00 - 48 minutes - 46.2 MBSprinkle your business with a little work-smart wizardry. The key takeaways: Freelancing was made for introverts – you get to work from home, you get to take your control back and you get the flexibility of working around your energy. If you download an app and don’t like it, you can request a refund… who knew?! You will never get to the point where you will entirely finish your to-do list. Accepting that will never happen is the healthiest approach you can take! As a generation, we fe...
Ep 18: What's this word of the year thingy all about?
December 28, 2017 21:08 - 8 minutes - 8.64 MBDo you want one word or the whole damn dictionary? The key takeaways: The “word of the year” is a concept (dreamed up by Christine Kane) which involves setting a one-word intention for the year. However, I tend to use this words as prompts to check in with myself, to make sure I’m on track to achieve what I want from the world. This year, I’ve got 3: Chill: I want to stop driving myself into the ground – I have a tendency to throw myself ALL IN, consequences be damned! Change: Last year...
Ep 17: Charming the humans with Bushra Azhar
December 28, 2017 17:58 - 48 minutes - 50.4 MBIf you're holding back your personality in business, you're losing money. Simple as. The key takeaways: One of the biggest benefits of running an online business is the fact that you don’t have to sit there, pretending to smile. You can always switch off the camera. Nobody can see you. You can be making all of those ugly faces, groaning inwardly at the stupidity of human nature, and whoever you’re dealing with won’t even know it. You can’t do that in real life because they can read it on ...
Ep 15: The noble art of goal-setting
December 28, 2017 17:57 - 11 minutes - 10.9 MBLet's talk about setting creative goals (or not). The key takeaways: There seem to be two main camps in the goal-setting debate – those who believe that because the clock has struck midnight all change is possible, and those who believe that boycotting all goals and resolutions is some sort of badge of honour. (I’m neither) 90-day blocks of goal-setting and planning are perfect for high achievers, those who get bored easily and those who just enjoy the whole process. Having those 90-day ...
Ep 14: Rapid transformation with Glyniss Trinder
December 28, 2017 17:56 - 45 minutes - 45.9 MBTransform your business in ways you've never even imagined. The key takeaways: Rapid transformational therapy is a form of hypnotherapy during which you access the subconscious mind to heal your mind and your body, to clear blocks and patterns, to work on your relationships. It can be used to move past visibility fears, to work on your money mindset, to improve your focus… whatever your business needs. There are two key sides to rapid transformational therapy – regression and rewiring. I...
Ep 11: Setting up your space for sanity (and success) with Lisa Sharp
December 22, 2017 03:00 - 1 hour - 66.1 MBBe more strategic about how you spend your time! The key takeaways: Everybody has areas in their lives where they’re hyper-organised or they’re really decluttered and really streamlined or super-productive, and other areas of their lives that are just a big mess. It’s really easy to fall into the trap of merging home life and business to the point where there’s not really any clear boundaries or distinctions. I find that having really a designated space in your house, whether it’s your c...
Ep 12: 2 daily habits to help you avoid biz burnout
December 21, 2017 14:00 - 10 minutes - 10.3 MBDon't work yourself into the ground just because you can... install these super simple habits instead. The key takeaways: Many of us (myself included) have a tendency to work and work and work until some external force makes us stop – often that force is burnout. When you get to that place it’s virtually impossible to enjoy your life and whatever’s going on around you… but there are ways to get around this. Ways to prevent the business burnout from taking hold of you. Set your work hours...
Ep 10: Getting the help you need
December 19, 2017 03:00 - 20 minutes - 20 MBBe more strategic about how you spend your time! The key takeaways: Pull out your pens and paper and brain dump all of the things you need to do in your business. This includes the one-off projects as well as the daily/weekly/monthly/90 day/annual tasks. We’ll go through each of these to figure out which you should do, which you should delegate, which you should delete and for which you should devise a better way. There a whole bunch of stuff out there designed specifically to help you f...
Ep 09: Mixing your self-care cocktail with Natalie Alexia
December 15, 2017 03:00 - 1 hour - 66.1 MBFind that balance between "being" and "doing". The key takeaways: How we treat ourselves is an indicator of how we allow other people to treat us. Our society places a lot of worth on “doing”, but you have to find the balance with “being”. Visualisation is a way to foster innovation because when you consistently visualize something which is not your reality, and you’re simultaneously experiencing the reality, you open up the filters in your mind to look for the information that will clo...
Ep 08: On being yourself (+ too fat to run) with Julie Creffield
December 12, 2017 03:00 - 58 minutes - 64 MBIf you want to build an ultra-loyal tribe and business this world NEEDS... be yourself! The key takeaways: We all make up these little stories about why we can’t do things, from not being able to go backpacking to not being able to wear hats. When you declutter these beliefs you’ll feel so much better. You’ll also be able to apply that little change to something a lot bigger. There is power in anonymity. So many people moan that nobody is engaging with their content yet, but that’s your ...
Ep 07: On layering up your productivity hacks
December 08, 2017 03:00 - 8 minutes - 9.88 MBLayer up your productivity hacks and supercharge your focus! The key takeaways: The endless search for productivity is your mind’s way of conning you into believing that you’re doing something worthwhile. In reality, you’ve just tapped into a “legitimate” source of procrastination. Taking on different productivity hacks can make you far less productive if they contradict each other. My signature (swiped) method for maximum productivity looks like this >> Step 1. Schedule in blocks of t...
Ep 06: Step into the spotlight with Kerri Walker
December 05, 2017 03:00 - 40 minutes - 55.1 MBIn this episode, I'm talking to fabulous PR and marketing specialist, Kerri Walker about bringing your business into the spotlight. The key takeaways: People can tailor their approach to PR and marketing based on their personality type. There are so many introverts out there who run amazing businesses but shy away from all of the marketing stuff because it seems too shiny, too salesy, too sociable. Go easy on yourself and take the time to figure out what works for you. Don’t do things t...
Ep 05: The power of your picture with Karina Lyburn
November 29, 2017 01:45 - 44 minutes - 52.7 MBIn this episode, I'm talking personal branding with my brilliant photographer, Karina Lyburn. The key takeaways: Being visible is about putting yourself at the forefront of your business and building a brand around that. As entrepreneurs, we’re really passionate and we’re driven and we’re full of ideas and we want to share our talents and passions with the world, to show our ideal clients what it means to do what we do and just how fantastic it is. We’re having fun in our businesses and w...
Ep 04: Finding Facebook groups that fuel you
November 29, 2017 01:40 - 15 minutes - 16.8 MBIn this episode, I'm talking about how to find Facebook groups that fuel real connection. The key takeaways: Facebook may have morphed into a crazy mess of humble brags and pitch bombs but there are still delightful, supportive communities out there. Go through all of your Facebook groups and switch off your notifications. After a few days, think about which ones you’ve missed seeing updates from. Bring those back. Remove yourself from the rest. Step away from any communities that make ...
Ep 03: When biz besties save the day with Tara Collins
November 29, 2017 01:35 - 22 minutes - 23 MBIn this episode, I'm talking to my very own business bestie, Tara Collins, (because, who better to address this topic with?!) The key takeaways: If you work from home and you’re on your own so much, you do need people there that you can just talk to, and yammer on with and vent to sometimes. Sometimes you need to bring your boundaries down. Once the initial euphoria of “I work from home and no longer have to wear a bra” wears off, it’s easy to feel isolated. To feel a bit mad. An impor...
Ep 02: Content planning fundamentals
November 29, 2017 01:30 - 11 minutes - 9.41 MBIn this episode, I'm addressing the one thing that I get asked about ALL THE TIME... content plans! The key takeaways: Content planning is beyond important. We all have many, many little digital presences – the job of your content plan is to tie them all up and bring them in line with your overall business strategy. KEEP YOUR SYSTEM SIMPLE. Try mapping out your content in 90-day chunks – you get a big enough picture to align everything with your goals, but enough flexibility to adap...
Ep 01: Introducing... Your Biz, Your Rules
November 17, 2017 14:00 - 7 minutes - 7.17 MBIn this episode, I'm taking a few minutes to introduce you to this shiny new podcast, Your Biz, Your Rules. Listen on for: What inspired this new venture of mine All the wonderful things you can expect from this show For everlasting creative ideas and content inspiration, visit http://dairepaddy.com/