Worth Every Penny Joycast artwork

Worth Every Penny Joycast

216 episodes - English - Latest episode: 5 days ago -

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.joyofmarketing.com
www.instagram.com/sarah.petty
www.facebook.com/thejoyofmarketing

Entrepreneurship Business Marketing photography photographybusiness photographymarketing photographysales portraitphotography prophotographers
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

#208: The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath.

April 23, 2024 11:00 - 31 minutes - 52.9 MB

Have you ever felt like you needed to conform to what everyone else is doing in business?    Maybe you’ve seen digital files grow in popularity and considered switching or moving to a hybrid model.   When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photography altogether.    In this episode, she shares how she took action to find JOY in...

#207: How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business

April 16, 2024 11:00 - 19 minutes - 33.2 MB

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.    She also gives ...

#206: 11 Tax Benefits of a Photography Business

April 09, 2024 11:54 - 17 minutes - 33.2 MB

Did you know about the tax benefits you have access to if you have a business? It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business, I’ve got you covered. In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, ...

#205: She left her Corporate America Sales Job & Started a Photography Business. Here’s What Happened Next.

April 02, 2024 11:00 - 29 minutes - 47.8 MB

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?    I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.    Fast forward today, Anna-Marie has a 6-figure business doing what she loves.    If you worry that you may lack th...

#204: How Newbie Tennesee Photographer Ryan Turned Two Photos into $3,006!

March 26, 2024 14:21 - 23 minutes - 39.6 MB

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.” Before going Boutique, his average sale was only $345! His first Boutique order was $3006!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:  https://photographybusinessinstitute.com/podcast/episode-204 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.jo...

#203: GBL Takeaways

March 19, 2024 11:00 - 32 minutes - 62.3 MB

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That’s Go Boutique Live.   I just finished the 2024 live event and can’t wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It’s full of golden nug...

#202: Secrets from $100K Yay Award Winners 2023

March 12, 2024 14:40 - 27 minutes - 51.9 MB

Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.   Meet Jean Lachat, a seasoned photographer from Chicago, whose journey spans over two decades. In the dynamic Peak Performers program for six years, Jean reveals how cultivating confidence and refining her mindset played a pivotal role in elevating her sales and business growth.   Next up is Kristin Gowan, the proud owner of Kristin Gowan Pho...

#201: How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money

March 05, 2024 12:14 - 18 minutes - 29.9 MB

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.    (And bring home enough income to make her husband’s eyes pop out of his head!)   Need a reminder that FATE takes ACTION (and you can do it ALL)?   Pop in your ea...

#200: Part 2: Focus on You: Two Essential Assessments for Every Photographer to Take

February 27, 2024 15:26 - 21 minutes - 41.2 MB

Knowing yourself is key to …. well, everything!    Whether it’s living a good life, building a great relationship, or running a business…   Knowing your natural strengths is KEY!    One of the best ways I’ve ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.    I won’t even look at a resume until I see their results!    (And compare them with my own)   Pop in your earbuds, and I’ll tell you all about it!    RES...

#199: Focus on You: Two Essential Assessments for Every Photographer to Take - (Part 1)

February 20, 2024 12:00 - 25 minutes - 47.6 MB

When you get paid to do something you’re naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.   If that’s been you, and you’re looking for a life that FITS you instead of OWNS you, I’ve got something to share with you today.    The key to building a life you love starts wi...

#198: The Hidden Cost of Saying Yes to What Should Have Been a No

February 13, 2024 20:50 - 31 minutes - 58.8 MB

Feel like you have to say “yes” to every offer of work right now?    I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.    Spoiler alert: Saying “no” can be a really good thing.    Learning when to say no to work you can’t/won’t/don’t-want-to-do is one of the skills that will take your business all the way up.    Before you say “yes” to one more thing, listen to today’s podcast.   RESOURCES: ...

#197: A Coach’s Wife’s Journey From Burnout to $2,380 Photography Orders

February 06, 2024 12:00 - 14 minutes - 24 MB

Does work-life balance for your family mean you have to consider both your job as well as your spouse's? If you’re struggling with supportive-spouse-burnout, you’ve got to hear today’s podcast.  You’ll hear how Christian Gipson10X’d her average order while working a fraction of the hours, she jumped at the chance. Hit play now!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-197 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH ...

#196: How My Students Skyrocket Their Photography Businesses: A New 6-Step Planning Framework

January 30, 2024 12:00 - 26 minutes - 49 MB

If there’s one thing I’ve learned from watching The Great British Baking Show….  It’s that bread sculptures and towering cakes need structure or else they tumble to disaster!  Your photography year is the same way.  That’s why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.  I call it “Planuary,” and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and li...

#195: Why 10x is Easier than 2x. 3 Takeaways From My Conversation with Dr. Benjamin Hardy

January 23, 2024 12:00 - 24 minutes - 47 MB

When I had the opportunity to sit down with one of the biggest minds in business, who’s also one of my FAVORITE authors, I didn’t hold back!  Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …  All for your benefit!  In today’s podcast, I’m sharing my biggest takeaways from our convo…. like the easy way you can 10x your business this year by doing LESS!  ...

#194: How Carmen, the Small-Town Mom, Turned $150 Sessions into $2,000 Triumphs!

January 16, 2024 12:00 - 19 minutes - 32.9 MB

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?  It’s not! And I’ll prove it…. Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.  So how did she go from a $150 average to $2,000 orders without moving to the big city?  Press play to find out!  (P.S. - You can do EXACTLY what she did, no matter where you live!)  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW N...

#193: How My Top Students Made $658,466 in December

January 09, 2024 12:00 - 16 minutes - 31.4 MB

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.  I’m here to tell you - they won’t.  In fact, this December, my students made more than $650,000 IN ONE MONTH!!!  Boutique Photography is one of those things people will spend money on even when times are tough, the economy is shaky, you get the picture….  In today’s podcast, I’ll show you...

#192: Breaking News: Something MAJOR is coming for Photographers

January 02, 2024 17:23 - 22 minutes - 43 MB

Today, I drop some major news that's set to revolutionize the world of photography. If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-192 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGR...

#191: This Mom Stopped Selling Digital Files When Her Baby Was 2 Months Old. Here's What Happened Next.

December 23, 2023 18:30 - 18 minutes - 28.6 MB

Especially for moms, life is full of tough choices.  When Felicia’s 2-month-old baby boy couldn’t stay out of the hospital, she knew she had to make a choice: Being a present mom OR being an “I work crazy long hours” digital photographer.  UNLESS ….  She could find a third option that allowed her to do BOTH!!  (Spoiler Alert: She did - and got a $3,297 sale!!)  If you’ve been struggling to make a decision about your photography career, you’re going to love the happy-ending-story ...

#190: How One Word Can Create the Outcome You Want for Your Photography Business in 2024

December 18, 2023 19:13 - 23 minutes - 42.1 MB

What if I told you one itty bitty word could change the fate of your business in 2024?  It can.  There’s an exercise I do every year around New Year’s, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.   It only takes a couple of minutes, and it’s CREATIVE and FUN! Ready to take charge of your next year – in the easiest and most effective way I’ve ever seen?  Press play now, and I’ll show you how! RESOURCES: WORTH EVERY PENNY JOYCAST S...

#189: Thinking about Pausing Your Business Until the New Year? Do This First.

December 11, 2023 20:46 - 14 minutes - 27.5 MB

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it’s wild to me some portrait photographers pause their business until the New Year.  I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!  If you’re considering putting your business on pause until January, pop in your earbuds and let me show you a few th...

#188: This Maternity & Newborn Photographer Got Halfway to Her $100k Goal for the Year In Just 4 Months.

December 05, 2023 02:53 - 15 minutes - 24.3 MB

I like money.  I bet you do, too.  But money ISN’T why we do what we do as photographers!  For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!  So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….  She KNEW her new business model was perfect for her and her family!!  See how she made the switch in today’s podc...

#187: Does Wall Artwork Serve Your Clients? An Interview With My First $1,000 Client from 21 Years Ago!

November 28, 2023 12:00 - 15 minutes - 29.5 MB

Today, I’m interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago! You’ve probably heard me talk about my Julie if you’ve been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.  I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enoug...

#186: How Maegan Took My Free List of 77 Ways to Make Money and Made $4,480 in 7 Days!

November 21, 2023 12:00 - 37 minutes - 60.5 MB

Do you ever find yourself saying, “I have no idea how to make this happen?” Yep - that was Meagan.  If you need a re-encouraging story that will remind you why you should never give up, you’re going to want to listen to Meagan’s story.  Grab a cup of tea, and let’s fill your inspiration tank.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-186 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing...

#185: How 4 Clients Paid Tabitha $23,000 and Freed Her from the Day Job Grind!

November 14, 2023 16:08 - 31 minutes - 52 MB

Do you ever think , “I’m too new a photographer to charge more” or “there’s no way people will pay more for my photography?” Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE. If this is you, make sure you listen now for a big ole cup of inspiration.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-185 SHOW TRANSCRIPT:   Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHO...

#184: One Conversation Starter Framework I Use to Talk to Anyone, Anytime

November 07, 2023 10:00 - 21 minutes - 40.2 MB

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation? Talking to strangers can feel overwhelming. That’s because you don’t know where to start these conversations. Today, I share exactly how. Hit play now, and I’ll give you the formula to structure your conversations with strangers into conversations about your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episo...

#183: 4 Things I Obsess Over for Every Client Session

October 31, 2023 22:18 - 14 minutes - 27.5 MB

Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions? It can make you feel crazypants… I get it! You want everything to be awesome, right? I can be super obsessive over my photography sessions, too, because I want to give my clients a white-glove experience they’ll love.  Then I’ve figured out - there are only 4 things that are REALLY worth obsessing over!  Hit play now, and I’ll tell you what to obsess over so you can let the stres...

#182: This Wedding Photographer Transitioned to Portraits & Did $10k From ONE Marketing Activity

October 24, 2023 15:30 - 17 minutes - 27.4 MB

The Fosses felt like they couldn’t squeeze another drop of money out of the time they had to put into their photography business. This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules  (and didn’t want to take another moment from their growing babies) But when they realized they weren’t making enough money no matter how much they worked, something had to change.  When they found THIS on...

#181: How I Schedule a Busy Week in my Photography Business for Maximum Productivity

October 17, 2023 09:00 - 16 minutes - 31.9 MB

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?  Deciding the right move is scary. I got you! The answer lies within your numbers. It's time to embrace them because, just like a handful of “draw 4” cards in UNO, they hold the key to a win. Today, we'll delve into the three numbers I look at daily to steer my photography business to growth and profits. And guess what? I'm even sharing a copy...

#180: How a Small Town Couple with 5 Kids Stopped Selling Digital Files & Had $12,620 in Photography Orders 53 Days Later

October 10, 2023 09:00 - 33 minutes - 63.1 MB

Are you considering closing your photography business? If you’re tired of doing everything you can to find clients, only to realize that the hours you’re spending aren’t worth what you’re getting paid, this episode is for you. Before you close down your photography business and start applying for jobs, you need to hear Andy and Danielle’s story!  This husband-and-wife photographer team with 5 kids live in a town of just 1,000 people. They started taking on side jobs when their photogr...

#179: 5 Things You’ll Hear About Starting a Photography Business that I Call BS On

October 03, 2023 09:00 - 13 minutes - 25.2 MB

Most of the common advice you’ll hear about starting a photography business is BS! Yet just like when I was pregnant with my twins, everyone and their mother wanted to give me some kind of advice.  Did I want that advice? No.  Was it good advice? Mostly no.  Did it irritate me like poison ivy on my eyeballs? YES!  Well-meaning people who love you, but don’t know diddly squat about running a photography business will fill your ears with “advice” that’s anything but helpful.  And l...

#178: This Hair & Make-Up Artist Started a Photography Business. Here's What Happened.

September 26, 2023 09:00 - 23 minutes - 38.2 MB

Scared to leave your current career because you’re afraid you won’t make enough money as a photographer?  It’s a valid point - the average photographer only makes $30K a year. Yikes!  That’s exactly what my student Krystina, a hair and make up artist, feared when she started investigating the idea of leaving her career to become a photographer.  She wondered, “How do you do set up a photography business so that you don’t make ‘average’ photographer money?:  Within two months of bouti...

#177: The Unexpected Relationship Photographers Need When Growing a Photography Business

September 19, 2023 09:00 - 20 minutes - 39.3 MB

Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-esteem on a downward spiral? Or worse yet, could it hurt your business in the long run?  My take on these relationships is a bit untraditional. So if you’re stuck in camp naysayer and feel like having photographer friends isn’t for you, hear me out. On this episode I’ll show you how these relationships can actually become your secret sauce t...

#176: How I Schedule a Busy Week in my Photography Business for Maximum Productivity

September 12, 2023 09:00 - 19 minutes - 37.6 MB

Struggling  to “get it all done?” The breakneck pace of running a photography business while caring for your family can feel impossible.  Believe me, I know. I started my business with newborn twins at home and added baby number three a year later.  I had to figure out a schedule that allowed time for my kids, my business, my husband, and, you know … ME!  On today’s episode, I’m going to show you the exact weekly schedule I used to keep my busy photography business thriving while still...

#175: Do You Feel Like Growing Up Poor Has Held Your Photography Business Back? How Shelby Overcame Her Circumstances.

September 05, 2023 09:00 - 25 minutes - 41.4 MB

Do you really need a photography studio?  Today, we talk about why you should NOT get a studio until you have done ONE very important thing.  You’ll meet one of my students who took on the expense of a studio and what happened next.  It's a tale of a really poor upbrining, with a dash of risk, and the kind of mistake that could've had her throwing in the towel. Curious to hear all the juicy details about Shelby's studio rollercoaster?  Hit play to tune in. RESOURCES: WORTH EVER...

#174: 9 Words You Can Use if a Client Stumps You With a Hard Question

August 29, 2023 09:00 - 11 minutes - 21.8 MB

There’s a dirty little trick your brain is playing that is holding you back. The crazy thing is that you don’t even realize that it’s happening! But I’ve seen it sabotage so many of my students that it’s time I shed some light on it.  In today’s Joycast, I’ll share how the “What if…” game your mind plays can sabotage your forward momentum and some powerful tips I use to push past them.  I’ll also share 9 powerful words that you can use when a client stumps you with a hard question.  ...

#173: Can Mentoring Young People Help Grow Your Photography Business?

August 22, 2023 09:00 - 43 minutes - 81.7 MB

Should you hire an intern? What are the benefits of having young people in your company?  Better yet, where do you find those “impressive youth,” and how do you convince them to work for you?! Today, I’ll share the four BIG benefits of mentoring that I bet you’ve never thought of before (I certainly hadn’t until I did it myself). These are HUGE bonuses for you and your photography business that you don’t want to miss!  Press play now to find out how mentoring will help you build a bett...

#172: Can You Be a Stay at Home Mom & Make Enough Income from Photography? How One Mom Is Getting $5,000 Orders.

August 15, 2023 09:00 - 15 minutes - 26 MB

Do you ever feel like what’s the point? Between the grind of figuring out your photography business and taking care of all the things your kids need from you, it would be easier to put a swimsuit on a gorilla.  Today, I met Janelle Krulicki, a stay-at-home mom who was spending an whopping 15 hours PER digital file client. Exhausted and burned out with barely any income to show for it and a husband who was getting annoyed, Janelle was at a crossroads of whether or not a photography business...

#171: 73 Photographers Came To Nashville for Selling Summer Camp. Here Are Their Biggest Takeaways

August 08, 2023 09:00 - 20 minutes - 38.9 MB

Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently. Recently I had students in a real-life LIVE session and selling presentation, I gotta say, it made me a little nervous!  AND things did NOT go as planned!  But it was their takeaways from the day that were the REAL surprise!  It’s so cool to see what these professional portrait photographers - new and experienced - picked up on as I was “doing my thing.”  ...

#170: I Did a Session LIVE for My Students at Summer Camp: Here’s What Happened

August 01, 2023 09:00 - 45 minutes - 85.3 MB

What do you do in a photography session when one of the kiddos doesn’t want to participate? We’ve all been there!   This exact thing happened to me LIVE in front of 73 of my Peak Performance students. During the session, I was thinking, okay, we've got a family of five. If everyone isn’t in the photo, we have nothing. They won’t order ANYTHING. Talk about pressure. It wasn’t expected, but here’s how I handled it - and all the other unexpected turns that happened in the live session an...

#169: What's Possible For You If You Don't have a Photography Degree? Brandy Got a $4,000 Order

July 25, 2023 09:00 - 14 minutes - 23.3 MB

Feel like you’re not a “real” photographer because you don’t have a photography degree?  That’s exactly what kept my student Brandy Aldrich from embracing her long-term dream of being a photographer!  “They told us in college that we needed a degree to back up our talent, so I thought if I went out on my own, I’d fail.”  The thing is - Brandy already had a good eye. She took great pictures. She didn’t need a degree in photography. What she needed to learn was something totally differen...

#168: The Universe Vs. You: How to Stay Super Strong When You're Being Pulled Down

July 18, 2023 09:00 - 23 minutes - 45.4 MB

“Nobody will ever pay that much for photography.”  “You’re not even a real photographer.”  “You’ll never be able to run a photography business and raise kids, too.” Cutting, judgmental comments from your friends, spouse or even STRANGERS can really get you down. Especially when they are about your photography business. If you don't find a way to rise above them, they can absolutely drag you and your photography business down.  Hit play to learn how to take those comments, throw the...

#167: I Bargained for a better price at an Art Fair. Here’s what happened.

July 11, 2023 09:00 - 18 minutes - 34.6 MB

There’s nothing more terrifying than when someone asks you for a discount on your photography.  Do you freeze? Stumble over your words, unsure what to say?  Cave in and give them the discount on your photography?  PHOTOGRAPHERS, WE DON’T HAVE TO DO THIS!  The key is to be prepared when photography clients ask this question. I recently asked a local artist for a discount and his response was the best I’ve ever heard. Hit play to learn what he said (and you can too) when someone asks...

#166: Beating Imposter Syndrome: How Kim Wolfe Went from Charging $200 to a $4,400 Session!

July 04, 2023 09:00 - 15 minutes - 25.8 MB

Do you ever feel like every photographer in your market is out there doing great work and raking in clients… except for you?  Despite having a photography degree from one of the best photography schools in the country, Kim struggled to make a full-time living doing what she loves.   As impostor syndrome took root, she wondered if she would ever make more than $200 per session…   Hit play to learn how she beat her head trash, got confident in her photography business, and made a $4,400 ...

#165: 6 Ways to Attract Awesome Photography Clients This Summer

June 27, 2023 09:00 - 17 minutes - 33.6 MB

Your kids are out of school, but does that mean your photography business has to be on vacation, too?  NO! Here are 6 ways to attract awesome photography clients this summer while getting TONS of family time, too!  Hit play now and I’ll show you how to get the MOST out of summer (for your family and your business). RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-165   SHOW TRANSCRIPT:  https://bit.ly/3pf6UHy   INSTAGRAM – DM Me “P...

#164: How This Mom of 3 Sold $12,700 of Her Photography in 30 Days (While Working a Full-Time Job)

June 20, 2023 09:00 - 38 minutes - 64.2 MB

They say it takes 10 years to be an overnight success, but Allie Cline proved “them” wrong!  This self-proclaimed introvert and mom of 3 had just moved to a new town when she decided to join Boutique Breakthrough.  So what did she do to get $12K in orders in her FIRST 30 DAYS in business??? (Something you can do TODAY!)  Find out how Allie made something BIG happen for her business, all while taking care of three kids and working full time, in today’s podcast!  RESOURCES: WORTH E...

#163: How Leah Turned Her Photography Business Around When Nothing Was Working

June 13, 2023 09:00 - 19 minutes - 33.1 MB

Do you ever feel like despite trying EVERYTHING, your lack of clients means that you’re bad at marketing your photography business?  My student Leah had the same fear. After years of several misses, her photography business had turned into something unfilling and draining.  But then she tried one more thing…  Hit play to learn how long-time photographer Leah finally turned everything around and landed a $6,000 order!!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmar...

#162: Attention Parents: Here's How to Navigate Summer In Your Photography Business

June 06, 2023 09:00 - 27 minutes - 51.2 MB

When the kids get out of school for summer break, it can really throw a wrench in your schedule as a photographer. How are you supposed to run your business, squeeze in sessions, all while caring for your little ones who are suddenly home 24/7? I’ve got three kids, and my family navigated the summer schedule for 15 years so my business didn't have to come to a screeching halt. It can be done!  On this episode, I’m sharing the 6 rules of managing summer vacation when you’ve got kids and...

#161: How To Transition Into Photography While You’re Still Working a Day Job

May 30, 2023 09:00 - 33 minutes - 63.8 MB

Want to go ALL IN on your photography business, but feeling pressed for time between your current career and your family?  Friend, I TOTALLY get it. And I have some good news for you…  I rounded up a few simple rules that will help you maximize the time you do have so you can transition into a thriving photography career! (Without burning the candle at both ends or sacrificing even more time with your family.)  Curious? Hit play and let’s dive in!  RESOURCES: WORTH EVERY PENNY JOYC...

#160: Curious How to Juggle a Full Time Job & a New Photography Business? Meet Shaina.

May 23, 2023 09:00 - 16 minutes - 26.6 MB

Want to give up your career to run a photography business? Working mom of 3 Shaina felt the same way…  She wanted to do photography, but with a full-time job, three kids, two dogs, and a husband all needing her attention, she didn't know where to start. Hear how Shaina took the first step and leveraged the small amount of time she did have to go all in and get a $3,000 client order!!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-160   ...

#159: The Mistake of Not Focusing on Money

May 16, 2023 09:00 - 26 minutes - 50.2 MB

Have you ever felt guilty about asking people to pay {gasp…that much} for your photography? Do you have trouble charging what you’re worth because of how you grew up?   Maybe you’re even worried that you’ll feel guilty or change in icky ways if you start making more money in your photography business. Today I’m sharing nine ways to use money from your photography business for GOOD so you can shift your perspective around what it means to be profitable and help you and the people around y...