Work Less, Earn More
256 episodes - English - Latest episode: 12 days ago - ★★★★★ - 169 ratingsWork Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
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Episodes
Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy)
June 25, 2024 15:00 - 20 minutes - 16.7 MBIn today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategi...
Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman)
June 18, 2024 15:00 - 42 minutes - 34.5 MBIn this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently...
Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher
June 11, 2024 15:00 - 38 minutes - 31.5 MBToday, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels. We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might...
Ep 228: what to focus on in the FIRST WEEK of starting an online business
June 04, 2024 15:00 - 10 minutes - 9.07 MBIn this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highl...
Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)
May 28, 2024 15:00 - 46 minutes - 37.7 MBIn this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which ...
Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)
May 21, 2024 15:00 - 53 minutes - 43.6 MBIn this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and ba...
Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)
May 16, 2024 15:00 - 50 minutes - 41.3 MBIn today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content. I'll also share actionable advice on starting your own YouTube channel, includi...
Ep 224: The Double Your Sales Sequence
May 14, 2024 15:00 - 17 minutes - 14.7 MBWhat if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the ...
Ep 223: THIS webinar strategy has earned me multiple six-figures
May 07, 2024 15:00 - 18 minutes - 15 MBAs promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on...
Ep 222: breaking down my $100K funnel
April 30, 2024 15:00 - 34 minutes - 27.9 MBIn this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others. Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own. Here's the deal: first, you ...
Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)
April 23, 2024 15:00 - 52 minutes - 48 MBIn today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's ...
Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)
April 16, 2024 15:00 - 36 minutes - 29.5 MBIn today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube ...
Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?
April 09, 2024 15:00 - 23 minutes - 19.1 MBIn today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions. I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy...
Ep 218: How I Made $10,211.00 in 8 days
April 02, 2024 15:00 - 28 minutes - 23.3 MBIn this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch. We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launche...
Ep 217: If I were starting a company in 2024, this is what I'd do…
March 26, 2024 15:00 - 30 minutes - 24.9 MBIn this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in ...
Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix
March 22, 2024 15:00 - 45 minutes - 37 MBIn today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company. Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all! In our chat, she spills the beans on how to crack the investor funding code, sharing ...
Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)
March 21, 2024 15:00 - 1 hour - 52.8 MBWant to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at https://www.growtheshowlive.com/gillian In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the ...
Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)
March 19, 2024 15:00 - 33 minutes - 27.7 MBIn this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real. Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us ...
Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)
March 14, 2024 15:00 - 58 minutes - 47.2 MBIn today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business. We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of refer...
Ep 212: How to Feel Happy with Where You Are Right Now
March 12, 2024 15:00 - 13 minutes - 11.4 MBIn today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments. I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. ...
Ep 211: My Top 4 EASY Lead Generation Strategies
March 07, 2024 16:00 - 16 minutes - 14 MBIn today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for ...
Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.)
March 05, 2024 16:00 - 37 minutes - 30.7 MBIn today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting pat...
Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel
February 27, 2024 10:00 - 23 minutes - 19.2 MBToday, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel. Firstly, let's talk about Incremental Validation. This technique ...
Ep 208: a system that SELLS your product for you (here's how)
February 20, 2024 13:00 - 18 minutes - 15.7 MBIn this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each ...
Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)
February 15, 2024 13:00 - 39 minutes - 31.9 MBCurious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted ...
Ep 206: A Simple Guide to Exploding Your Audience & Finding Customers Online
February 13, 2024 13:00 - 23 minutes - 19.2 MBIn today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names,...
Ep 205: how I run my $600K business from home with FIVE KIDS
February 08, 2024 13:00 - 28 minutes - 23.3 MBIn today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency. Throughout the episode, I'll...
Ep 204: how to find a profitable product idea
February 06, 2024 13:00 - 24 minutes - 20.3 MBIn this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service. We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discu...
Ep 203: The Big-Picture Guide for Making Money Online
January 30, 2024 13:00 - 17 minutes - 14.3 MBIn today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives. I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance. Pi...
Ep 202: Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)
January 23, 2024 13:00 - 59 minutes - 47.9 MBIn today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation. Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame. But that's ...
Ep 201: Avoid These Digital Course MISTAKES
January 16, 2024 13:00 - 21 minutes - 17.4 MBEver wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective. We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning sty...
Ep 200: What Worked (and What Didn't) in 2023
January 09, 2024 13:00 - 45 minutes - 37.2 MBToday, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between. Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me ...
Ep 199: How to Write Marketing Emails People Want to Open & Read
December 19, 2023 13:00 - 30 minutes - 25.1 MBIn this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolu...
Ep 198: If your business is in a SLUMP, you're not alone. (Ft. Abbey Ashley of The Virtual Savvy)
December 12, 2023 13:00 - 1 hour - 52.6 MBIn this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump. Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team. But success isn't all sunshine and rainbows. Abbey...
Ep 197: The Ultimate Guide to Marketing Your Small Business [2024]
December 05, 2023 13:00 - 42 minutes - 34.2 MBIn today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers. Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share ex...
Ep 196: LONG-TERM SUCCESS: How to Keep Your Business Growing for 10+ Years (with Sarah Noked)
November 28, 2023 13:00 - 1 hour - 48.8 MBIn this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years. Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding...
Ep 195: 3 Fatal Reasons Your Online Course Isn't Selling
November 21, 2023 13:00 - 27 minutes - 22.1 MBIn this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales. But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to wh...
Ep 194: 3 Huge Business MISTAKES That Held Me Back for Years
November 14, 2023 13:00 - 43 minutes - 35.2 MBIn this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding...
Ep 193: How to Level Up Your Mindset and Become the Person You Need to Be to Grow Your Business (with Maureen Wielansky)
November 09, 2023 13:00 - 40 minutes - 32.9 MBIn this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles. Join us for a conversation that expl...
Ep 192: Somebody Else Had Your Idea First (But Here's Why That's OK)
November 07, 2023 13:00 - 18 minutes - 15 MBEver felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market. The game-changer? Differentiation. I'll sh...
Ep 191: How to Launch with NO Audience (with Jenna Colavito)
November 02, 2023 12:00 - 47 minutes - 38.6 MBIn today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family. In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grapp...
Ep 190: 3 Things Every Business Needs to Succeed
October 31, 2023 12:00 - 10 minutes - 9.1 MBIn this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product. When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential cus...
Ep 189: Change this ONE WORD to 10X Your Sales Revenue
October 24, 2023 12:00 - 10 minutes - 8.7 MBIn this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay. For instanc...
Ep 188: This Stops 90% of YouTubers from Getting Views
October 17, 2023 12:00 - 11 minutes - 9.65 MBIn this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos. I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative im...
Ep 187: This Type of Tagline Costs Your Business Money
October 10, 2023 12:00 - 6 minutes - 5.47 MBIn today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with ...
Ep 186: The #1 CTA for Your Website
October 03, 2023 12:00 - 7 minutes - 6.25 MBIn today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively. I'll delve into ...
Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance
September 26, 2023 12:00 - 9 minutes - 8.2 MBAre you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities...
Ep 184: How to PROTECT your online course from pirates
September 19, 2023 12:00 - 6 minutes - 5.46 MBIn today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product...
Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)
September 12, 2023 12:00 - 22 minutes - 18.2 MBAre you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virt...
Ep 182: How to Get Anyone's Attention
September 05, 2023 12:00 - 14 minutes - 12.4 MBIn today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturin...