Work Less, Earn More artwork

Work Less, Earn More

247 episodes - English - Latest episode: 5 days ago - ★★★★★ - 167 ratings

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Entrepreneurship Business Marketing
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Episodes

Ep 222: breaking down my $100K funnel

April 30, 2024 15:00 - 34 minutes - 27.9 MB

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others. Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own. Here's the deal: first, you ...

Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)

April 23, 2024 15:00 - 52 minutes - 48 MB

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's ...

Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)

April 16, 2024 15:00 - 36 minutes - 29.5 MB

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube ...

Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?

April 09, 2024 15:00 - 23 minutes - 19.1 MB

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions. I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy...

Ep 218: How I Made $10,211.00 in 8 days

April 02, 2024 15:00 - 28 minutes - 23.3 MB

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch. We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launche...

Ep 217: If I were starting a company in 2024, this is what I'd do…

March 26, 2024 15:00 - 30 minutes - 24.9 MB

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in ...

Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

March 22, 2024 15:00 - 45 minutes - 37 MB

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company. Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all! In our chat, she spills the beans on how to crack the investor funding code, sharing ...

Ep 215: Podcast Growth Strategy 2024 (with Kevin Chemidlin)

March 21, 2024 15:00 - 1 hour - 52.8 MB

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian  In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the ...

Ep 214: How This Coffee Subscription EXPLODED Overnight (with Anu Menon of Driftaway Coffee)

March 19, 2024 15:00 - 33 minutes - 27.7 MB

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real. Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us ...

Ep 213: 15 NO-Social-Media Marketing Strategies for Your Online Business (with Cheryl Cosner)

March 14, 2024 15:00 - 58 minutes - 47.2 MB

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business. We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of refer...

Ep 212: How to Feel Happy with Where You Are Right Now

March 12, 2024 15:00 - 13 minutes - 11.4 MB

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments. I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. ...

Ep 211: My Top 4 EASY Lead Generation Strategies

March 07, 2024 16:00 - 16 minutes - 14 MB

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for ...

Ep 210: 5 Online Gigs that Pay REAL MONEY (no surveys, affiliate marketing, courses, etc.)

March 05, 2024 16:00 - 37 minutes - 30.7 MB

In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting pat...

Ep 209: 5 Things that Will MAKE or BREAK Your Sales Funnel

February 27, 2024 10:00 - 23 minutes - 19.2 MB

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel. Firstly, let's talk about Incremental Validation. This technique ...

Ep 208: a system that SELLS your product for you (here's how)

February 20, 2024 13:00 - 18 minutes - 15.7 MB

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each ...

Ep 207: Email Deliverability is CHANGING | Here's how to comply. (w/ guest expert Alyssa Dulin)

February 15, 2024 13:00 - 39 minutes - 31.9 MB

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted ...

Ep 206: A Simple Guide to Exploding Your Audience & Finding Customers Online

February 13, 2024 13:00 - 23 minutes - 19.2 MB

In today's episode, I’m sharing the third installment of the Business Strategy Basics series. Join me as we delve into the exciting world of finding and captivating your target market. I'll guide you through the process of identifying your audience, reaching them online, and turning them into loyal customers. We'll decode what they want and navigate the digital landscape together. Plus, get ready for some creative strategies like making valuable resources, networking with big names,...

Ep 205: how I run my $600K business from home with FIVE KIDS

February 08, 2024 13:00 - 28 minutes - 23.3 MB

In today's episode, I'll be sharing my journey of navigating the intricate balance between running a $600K online business and homeschooling my five children. It's been a challenging yet rewarding experience. I delve into the idea that work tends to expand to fill the time available, a principle known as Parkinson's Law. However, I've discovered the power of essentialism – the practice of concentrating solely on the crucial tasks for greater efficiency. Throughout the episode, I'll...

Ep 204: how to find a profitable product idea

February 06, 2024 13:00 - 24 minutes - 20.3 MB

In this episode, I lay out seven essential rules for creating a successful business offer. The first rule emphasizes the importance of crafting the offer itself as the initial step in building a solid business foundation. Next, I highlight the significance of meeting existing market demand to ensure a genuine need for your product or service. We’ll further delve into key principles like focusing on delivering a singular, significant result to make your offer stand out. I also discu...

Ep 203: The Big-Picture Guide for Making Money Online

January 30, 2024 13:00 - 17 minutes - 14.3 MB

In today's episode, I'm here to reshape the narrative around entrepreneurship. Let's acknowledge the truth – the day-to-day reality of being an entrepreneur can be quite different from the picturesque vision of absolute freedom and control over our lives. I'm not just here to talk; I'm here to share actionable strategies. My goal is to guide you on optimizing your work hours, leading to not only increased earnings but also paving the way for a more fulfilling work-life balance. Pi...

Ep 202: Meet the Girl Who Cracked YouTube Shorts (Jenny Hoyos Interview)

January 23, 2024 13:00 - 59 minutes - 47.9 MB

In today's episode, I’m interviewing Jenny Hoyos, the YouTube Shorts sensation with over 980 million views. Jenny unravels the secrets to YouTube Shorts success in this riveting conversation. Discover the artistry behind crafting compelling Shorts as Jenny delves into the nuances of finding the perfect story and the game-changing impact of a strong hook. Uncover the strategies she employs to create mesmerizing short videos that captivate audiences from the first frame. But that's ...

Ep 201: Avoid These Digital Course MISTAKES

January 16, 2024 13:00 - 21 minutes - 17.4 MB

Ever wonder how to create a digital course that actually sells? Today, we're breaking down the dos and don'ts for digital course creators. We'll discuss how a well-thought-out sales page can boost engagement and conversion rates, making your course creation process more effective. We'll explore why it's better to focus on specific topics rather than trying to cover everything. It's all about keeping it simple and ensuring your students get the most out of your content. Learning sty...

Ep 200: What Worked (and What Didn't) in 2023

January 09, 2024 13:00 - 45 minutes - 37.2 MB

Today, we're going to dive deep into my 2023 journey, exploring the strategies that proved successful, the ones that didn't quite hit the mark, and those that landed somewhere in between. Throughout this episode, I'll be sharing insights into various aspects, including my approaches to content creation, making effective price adjustments, scaling up content production, the exciting launch of a public affiliate program, and my ambitious experiment with a four-day work week. Join me ...

Ep 199: How to Write Marketing Emails People Want to Open & Read

December 19, 2023 13:00 - 30 minutes - 25.1 MB

In this episode, Gabe Cox is interviewing me on how to write emails people want to open and read. We’ll take you on a journey into the realm of email marketing, shedding light on the significance of open rates and the truth behind compelling subject lines. I'll share insights on how your identity as the sender and the history of your interactions can make or break whether your email gets opened. Building genuine relationships with your subscribers through top-notch content is absolu...

Ep 198: If your business is in a SLUMP, you're not alone. (Ft. Abbey Ashley of The Virtual Savvy)

December 12, 2023 13:00 - 1 hour - 52.6 MB

In this episode, I sit down with Abbey Ashley, the founder of Virtual Savvy. Today, we're taking a deep dive into the journey of her virtual assistant training business and her advice on what to do if you find yourself caught in a slump. Imagine this: Virtual Savvy experienced a significant surge in growth during the COVID-19 pandemic. However, Abbey decided to pivot, steering the company towards a more compact and contented team. But success isn't all sunshine and rainbows. Abbey...

Ep 197: The Ultimate Guide to Marketing Your Small Business [2024]

December 05, 2023 13:00 - 42 minutes - 34.2 MB

In today's episode, I'll break down the essentials of creating a winning marketing strategy for small businesses, no marketing expertise required. We’ll dive into the straightforward 5W Marketing Strategy, focusing on the 'what', 'who', 'where', 'how', and 'work' aspects to consistently attract customers. Learn crucial steps like choosing the right product, identifying your key audience, deciding on the best visibility platform, and setting SMART marketing goals. I’ll also share ex...

Ep 196: LONG-TERM SUCCESS: How to Keep Your Business Growing for 10+ Years (with Sarah Noked)

November 28, 2023 13:00 - 1 hour - 48.8 MB

In this podcast episode, Gillian Perkins interviews Sarah Noked, an experienced online business manager and the founder of OBM School. They dive into the challenges and rewards of sustaining a business for the long haul. They reveal the strategies for sustaining business growth for over 10 years. Sarah shares her insights on repeatedly launching products, breaking down her process, strategies, and how she tweaks her approach each time. She emphasizes the importance of understanding...

Ep 195: 3 Fatal Reasons Your Online Course Isn't Selling

November 21, 2023 13:00 - 27 minutes - 22.1 MB

In this episode, we're talking about 3 fatal reasons your online course might not be selling and how to fix it. I've figured out three main issues: not enough people checking it out, not having sufficient leads, and the weird situation of having traffic but no sales. But guess what? The fix isn't about turning up the volume or being super pushy. We're keeping it chill and focused on connecting with the right people. Plus, I'll throw in some tips about tailoring your marketing to wh...

Ep 194: 3 Huge Business MISTAKES That Held Me Back for Years

November 14, 2023 13:00 - 43 minutes - 35.2 MB

In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding...

Ep 193: How to Level Up Your Mindset and Become the Person You Need to Be to Grow Your Business (with Maureen Wielansky)

November 09, 2023 13:00 - 40 minutes - 32.9 MB

In this podcast episode, we're joined by Maureen Wielansky, a food relationship expert, wellness speaker, and nutritionist, who's also a member of our 100K Mastermind community. If you've ever struggled to balance running your business with creating essential digital products, this discussion is a must-listen. Maureen shares her personal challenges and questions about finding time for digital product development and overcoming scaling obstacles. Join us for a conversation that expl...

Ep 192: Somebody Else Had Your Idea First (But Here's Why That's OK)

November 07, 2023 13:00 - 18 minutes - 15 MB

Ever felt like your million-dollar business idea was already snatched up by someone else? Well, join the club! In this podcast, I unveil the game-changing mindset shift every entrepreneur needs. I'll take you through my journey and share personal anecdotes, like the time I dreamt up a board game only to see it on store shelves later. We'll dive into two versions of this problem: getting scooped on your idea and entering a saturated market. The game-changer? Differentiation. I'll sh...

Ep 191: How to Launch with NO Audience (with Jenna Colavito)

November 02, 2023 12:00 - 47 minutes - 38.6 MB

In today's episode, Gillian is being interviewed by Validate member Jenna Colavito. Jenna is on a mission to create an online course that imparts essential adult life skills. However, the challenge she faces is launching this course to an audience that barely extends beyond her close-knit circle of friends and family. In the world of online education and content creation, building an audience from scratch can be a daunting task. If you've ever found yourself in Jenna's shoes, grapp...

Ep 190: 3 Things Every Business Needs to Succeed

October 31, 2023 12:00 - 10 minutes - 9.1 MB

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product. When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential cus...

Ep 189: Change this ONE WORD to 10X Your Sales Revenue

October 24, 2023 12:00 - 10 minutes - 8.7 MB

In this episode, we share a game-changing concept that can significantly boost your income with a simple tweak to your marketing strategy. Picture this: from earning $20,000 annually, you could potentially reach $200,000 or more. The core idea here is that packaging is crucial. Whether you're a digital entrepreneur selling courses, coaching, or informational products, how you package and present your content can significantly influence what customers are willing to pay. For instanc...

Ep 188: This Stops 90% of YouTubers from Getting Views

October 17, 2023 12:00 - 11 minutes - 9.65 MB

In this episode, we're going to tackle a problem that affects so many of us in the YouTube game – getting views. It's a challenge that can be seriously frustrating, but here's the good news: today, I'll reveal one simple change you can implement right away to directly boost the views on your videos. I’ll also shine a spotlight on a common mistake that most creators overlook, and to be honest, I used to make this very mistake myself! This one error can have a significant negative im...

Ep 187: This Type of Tagline Costs Your Business Money

October 10, 2023 12:00 - 6 minutes - 5.47 MB

In today's episode, I’m diving into a topic that could make or break your business's marketing strategy: the cost of ineffective taglines. You might not realize it, but the tagline you choose for your company can have a significant impact on your bottom line. Today, we'll explore the common mistakes businesses make when crafting taglines and how these mistakes can slow down sales. I’ll also share some valuable insights and practical tips on how to create taglines that resonate with ...

Ep 186: The #1 CTA for Your Website

October 03, 2023 12:00 - 7 minutes - 6.25 MB

In today's episode, I'll be addressing a question from one of our valued Startup Society members, Stacey Beebe. Stacey's dilemma centers on the primary call to action for her website's homepage. Should it guide visitors directly to course information, her ultimate goal, or entice them with a free downloadable resource to collect their contact information for a monthly newsletter? This question is crucial because it's all about directing website traffic effectively. I'll delve into ...

Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance

September 26, 2023 12:00 - 9 minutes - 8.2 MB

Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities...

Ep 184: How to PROTECT your online course from pirates

September 19, 2023 12:00 - 6 minutes - 5.46 MB

In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product...

Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)

September 12, 2023 12:00 - 22 minutes - 18.2 MB

Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virt...

Ep 182: How to Get Anyone's Attention

September 05, 2023 12:00 - 14 minutes - 12.4 MB

In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturin...

Ep 181: How to Get Monetized on YouTube [Full Monetization Process Explained]

August 23, 2023 23:25 - 28 minutes - 23.3 MB

Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023. However, it's not alw...

Ep 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!)

August 15, 2023 12:00 - 18 minutes - 15.3 MB

In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sale...

Ep 179: Who's on my team in 2023? [Half-Million Dollar Online Business]

August 08, 2023 12:00 - 19 minutes - 15.7 MB

In today's episode, I'm taking you behind the scenes of my half-million dollar online business. I'm excited to give you a detailed look at what's happening behind the curtain. One key factor for our success is my amazing team. Our journey to this achievement is a team effort, and my team is at the core of it all. Their dedication, skills, and different strengths are what make our success possible. We've got everything from creative thinkers to detailed planners, and each member bri...

Ep 178: Bookkeeping Basics for Small Business Owners (+free template!)

August 01, 2023 15:00 - 22 minutes - 20.7 MB

In this episode, we'll cover the basics of bookkeeping for small business owners. If you're a small business owner looking to handle your own bookkeeping but don't know where to start, this episode is perfect for you. I'll show you how to manage your books in just a few minutes each week using simple and free tools. Stay tuned to learn how you can stay on top of your business finances. I also created a free template to help you do just that! Listen to the full episode to hear: How...

Ep 177: Using Social Media Without IT Using YOU (with Becca Tracey from The Uncaged Life)

July 25, 2023 15:00 - 37 minutes - 34.2 MB

In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today. We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but the...

Ep 176: Finding Balance as a Business Owner & Mom (with Lisa Bass of Simple Farmhouse Life)

July 10, 2023 15:00 - 45 minutes - 41.9 MB

In this episode, I'm being interviewed by Lisa Bass for her podcast, "Simple Farmhouse Life." We discuss the important topic of balancing business and parenting. Lisa asks me about how I determine my priorities and find time to manage my business. During our conversation, we share some honest advice on making things work and maintaining the right mindset to achieve that balance. We also touch upon the role of faith in shaping our priorities and decision-making process for both our ...

Ep 175: How to Add a $100K Stream of Revenue to Your Business w/ Jo Harris

July 03, 2023 15:00 - 55 minutes - 50.5 MB

In today's episode, we're shaking things up a bit! I'm being interviewed by the amazing Jo Harris, also known as the Virtual Mama. Jo is a talented copywriter, and in this episode, she's digging into the 100K method. She wants to learn how to use it effectively in her own business and for her clients while writing sales copy. Jo asks some great questions that will help you understand how to implement this method in your own business. We'll explore how to create 100K funnels to gene...

Ep 174: Make Money Selling DIGITAL PRODUCTS [Getting Started Guide]

June 26, 2023 15:00 - 40 minutes - 37.5 MB

In today's episode, we’re talking about digital products, like courses, workshops, membership sites, eBooks, and more. You can even create templates or PDFs and sell them on platforms like Etsy or your own website. The possibilities are endless! I'm excited to introduce you to the world of selling digital products. We'll explore what it entails, the overall strategy, and how you can get started in a practical way. I'll guide you through the step-by-step process of creating and laun...

Ep 173: Building an Audience of SUPERFANS (with Tom Woods)

June 19, 2023 21:12 - 58 minutes - 53.4 MB

Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him. Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York ...

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