All data tells a story and today I’m talking to Jennifer Whetzel, Founder of Ladyjane Branding and Windy Borman, a multi-award-winning director to discuss the story that the new “Women in Cannabis Study tells us about the state of women’s roles and challenges in the cannabis industry. It also gives us some valuable insight on consumption, acceptance and the still-existing stigma around women and weed. But more than that, it shows us that even though the cannabis industry is new and full of hope, it still wrestles with diversity and inclusion among other issues women typically face in the workforce.