Joe Trodden has been a mindset coach for nine years and with a specific focus on entrepreneurs for the last five, working with around 300 across all sectors. They come to Joe to work on the next level of their strategy growth and to develop their mindset to become effective entrepreneurial leaders.

Mindset is the single biggest factor in success for entrepreneurs. The journey is incredibly difficult at this stage and is often a tipping point as to whether the business will reach its full potential. For that to happen, it is the leader that has to accelerate their own development. 

The key challenge is that the brain employs any number of subconscious processes which have to be surfaced if an entrepreneur is to become the best version of themselves. Joe’s work is about linking the neuroscience of mindset development to practical actions that are designed to challenge the blockers and enable entrepreneurs to work through defined stages of levelling themselves up. If you don’t understand your mindset then you won’t make it.

Joe Trodden Vroom Veer Stories

Grew up in a tiny village in Scotland; spend his days running around in the countrysideAfter high school he went to law school on autopilot; didn't really like it; but he didn't want to be the guy that quit law schoolNever did practice law; veered into IT work and worked a job for about 7 years; that didn't really light him up eitherHad a veer moment and realized this is not who he wanted to be; IT guy was not who he was "supposed to be"; the next step was a psychology degree while he was still workingHe worked in a charity for a while and also started his own social enterprise where he started a shop selling crafts; this was a place for unemployed young people to find directionLearned about asking power questions the can have results that feel like magic; questions like "who am I?", "What am I?" All along the path of moving from vroom vroom autopilot to veer wake up moments, the sincere desire to accept more personal truth would lead the perfect people to show up and help him make his next move

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