Voodoo Agent
18 episodes - English - Latest episode: almost 6 years ago - ★★★ - 3 ratingsThe most successful real estate agents come in every shape, size, intelligence and personality. There is the obvious charismatic, attractive, smart and connected agent who kills it. There is also that agent that you would not trust with a coffee order if they were a Barista at Starbucks, yet is wildly successful.
The common denominator all successful agents have is what I call “Voodoo”. They have a magic ability to make deals happen where others struggle. Voodoo Agent is the study of taking those actions and making your own magic. These weekly videos will discuss the best practices you and I need to take to be in the top 1% of all agents in the country.
Why am doing this? The best way to master your craft is to give it away and teach others what you know. After over 30 years in Real Estate I know a lot but I am still a sponge and learn daily. Every time I share with others what I have learned, I absorb it on a deeper level and make myself accountable to practice what I preach.
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Episodes
Guest on Peter Lorimer Podcast - Voodoo Agent EP 17
May 25, 2018 20:00 - 40 minutes - 36.9 MBI was featured on Peter Lorimer's Podcast where we talked about how to find clients in the luxury bracket, how to follow up, and best techniques of the real estate trade. I also shared my background including how and why I got into real estate.
How to Get a Great Buy in a Seller's Market - Voodoo Agent EP 16
July 28, 2017 00:52 - 4 minutes - 4.42 MBIt has been a Seller’s market for years and it is impossible to accurately determine when that will change. Regardless of whether it is a Buyer’s or Seller’s market, there are always opportunities to get a great buy if you play it correctly and you are prepared. Here are my best practices to make a great buy. Know the market. When you really know the market, and a great opportunity comes up, you will recognize it, not hesitate to act on it and offer the right price. Lots of inexperienced B...
Kiss Thy Fellow Agent's Ass - Voodoo Agent EP 15
July 28, 2017 00:51 - 2 minutes - 2.56 MBSelling luxury real estate is a full contact sport and it is over the top competitive, especially in Beverly Hills. I have had CAA talent agents say that luxury real estate agents make talent agents look like crossing guards. Despite the competitive nature we are also in a collaborative business where agents rely on their fellow agents heavily for intel, access to property and working together on deals. Most sales involve two agents working together. I go out of my way to help agents. Why ...
Give Your Clients Love or They Will Leave - Voodoo Agent EP 14
July 28, 2017 00:47 - 2 minutes - 2.56 MBSo you have converted that lead into a hot Buyer or Listing by connecting dots, pushing buttons and you are in play heading towards a sale. All Good? Not so quick. Buying or Selling a home puts even the most hardcore and experienced buyers and sellers in a very vulnerable position. At best selling or buying a home is complicated and tedious. Often it is all consuming and your clients fight or flight responses are stuck in the on position. It is critical that we check in and make sure our c...
Until You Meet a Lead, They Are Not Your Client - Voodoo Agent EP 13
July 28, 2017 00:45 - 3 minutes - 3.69 MBThere has never been an easier time to communicate with leads. In luxury real estate I used to work thru people’s lawyers and business managers and assistants. Today people deal with me directly for the most part no matter how pricey the homes are. There is also multiple ways to connect with person via phone, text, e-mail and social channels. It can be very satisfying to reach out to buyer and seller leads by firing off a bunch of e-mails and texts and see if you catch any lead at the right...
Interview Leads, Don’t Lecture Them - Voodoo Agent EP 12
July 28, 2017 00:40 - 2 minutes - 3.3 MBHave you ever had a Buyer or Seller tell you they are not ready to buy or sell and 2 weeks they buy or list their home? Why does this happen? When leads say they are not a buyer or seller today, they don’t always mean that. When you spoke to them they may have been too busy to get into it, you may have had nothing compelling to say, or they may have things to figure out or people to talk to, before they feel ready or you may have asked the wrong questions. People often buy or sell on what t...
Be in Play with Your Leads - Voodoo Agent EP 11
May 30, 2017 20:32 - 3 minutes - 3.72 MBDo you notice that when calling a person for the first time it can often take days, weeks even months before you connect? We call this phone tag. Once you connect that same person all of the sudden they become very easy to reach. There is a reason for it and I call it being “In Play” which means you are engaged in an ongoing conversation. Once your “In Play” that same person who was so hard to reach now will pick up the phone at lunch or on the elliptical at the gym. You no longer need to ha...
The Truth is the Best Bulls*%t - Voodoo Agent EP 10
May 30, 2017 20:29 - 5 minutes - 4.72 MBWhen clients hire us to either find them a home or sell their property they are hiring us to represent them and negotiate on their behalf, but that is only half of it. These people are also counting on us to manage them and make sure they stay on point and complete the sale or purchase they set out to do. I have a trainer at the gym and I go to a yoga class. I know exactly what to do at the gym and I have been doing the same 26 poses in Yoga for 30 years. My trainer and the Yoga teacher ma...
Connecting the Dots - Voodoo Agent EP 9
May 30, 2017 20:27 - 3 minutes - 3.04 MBIf there was one skill you could master as a real estate agent to guarantee success it would be connecting the dots. I am not talking about painting by numbers, I am talking about the ability to match Buyers and Sellers. If you have a Buyer lead and you cross reference that lead with your Seller leads and you are able to show that Buyer an off market listing, you will be elevated in that Buyers mind as more than just another agent. On the other end if you bring a qualified Buyer to a Seller...
Pushing Clients' Buttons - Voodoo Agent EP 8
May 30, 2017 20:24Buyer and Seller leads have never been easier to obtain than today. The reason the top 1% of Agents consistently convert these leads into deals is what I call Pushing Buttons. Buyers and Sellers today have connected with 10 agents during their listing or selling process. The majority of these leads are fair game and any agent has a shot at being their agent who ultimately sells their home or finds them a home. This is a big game where agents are all battling for the same client by asking, s...
The Reverse Marketing Listing Presentation - Voodoo Agent EP 7
May 30, 2017 20:22 - 6 minutes - 5.8 MBYou have worked your ass off, deployed an exhausting amount of money and resources to get in front of a ready, willing and able Seller prepared to list their home. A listing presentation primarily focusing on how great you and your company is ineffective. Every agent has a presentation loaded with charts and diagrams why they are the greatest. News Flash! Sellers don’t care. Sellers only care about what you can do for them and how are you going to sell in most cases the most valuable assets ...
Anything Can Happen When You're Happening - Voodoo Agent EP 6
May 30, 2017 20:13 - 4 minutes - 4.3 MBWhen you are selling luxury homes, which I like to call "big game hunting," you are going to sell less homes a year and each deal is going to be more critical to your bottom in line. In some cases one big deal could make or break your year. The cool thing about being in this luxury environment is on any given day you could get the call, make the call, or run into some at a restaurant and that event could turn into the biggest deal of your life. You can also have 3 big escrows fall apart on o...
Promoting Yourself as an Agent - Voodoo Agent EP 5
May 30, 2017 20:08 - 3 minutes - 3.78 MBIf you are a real estate agent and the thought of promoting yourself makes you cringe, you have made a serious vocational error. No matter how skilled you are, if no one knows about it, you are not going to get any business. My coach Tom refers to agents trying to be low key as “Secret Agents.” You do not need to go to extremes and be Kim Kardashian. You don’t need to be a social media butterfly and post the tuna sandwich you are having for lunch. You do need a plan and a strategy for reach...
The Good News and Bad News about Getting Leads - Voodoo Agent EP 4
April 07, 2017 20:29 - 6 minutes - 5.67 MBVoodoo Agent - Gary Gold Luxury Real Estate Agent Best Practices and Top Realtor Training Tips http://soldbygold.net Music is "Good Thing" by Theodore Episode 4 - The Good News and Bad News About Getting Leads The good news is it has never been easier to get leads from qualified buyers and sellers, but it’s also the bad news. For every lead you have, 10 other real estate agents have the same lead. All the money in real estate today is earned by going from being 1 of 10 agents pursuing ...
To Win Big in Luxury Real Estate You Need to Lose Big - Voodoo Agent EP 3
April 07, 2017 20:19 - 2 minutes - 2.78 MBVoodoo Agent - Gary Gold Luxury Real Estate Agent Best Practices and Top Realtor Training Tips http://soldbygold.net Music is "Good Thing" by Theodore Episode 3 - To Win Big in Luxury Real Estate You Need to Lose Big Agents who are successful in real estate on the highest level are competing with other agents that are just as good as they are. In the luxury game, homes are also much harder to sell and take a longer time. If you are not losing out on a regular basis, you are not putting...
Mining Your Sphere of Influence - Voodoo Agent EP 2
April 07, 2017 20:14 - 3 minutes - 3.12 MBVoodoo Agent - Gary Gold Luxury Real Estate Agent Best Practices and Top Realtor Training Tips http://soldbygold.net Music is "Good Thing" by Theodore Episode 2 - Mining Your Sphere of Influence Taking inventory of your Sphere of Influence is one of the most valuable actions you can take as a Real Estate Agent. It is critical to capture updated contact information on everyone you know. If you don't have a contact's home address, get it either by asking for it or looking up their names in...
How to Find Your Real Estate Voodoo - Voodoo Agent EP 1
April 07, 2017 19:01 - 3 minutes - 3.21 MBThe most successful real estate agents come in every shape, size, intelligence and personality. The common denominator all successful agents have is what I call “Voodoo”. They have a magic ability to make deals happen where others struggle. These weekly videos will discuss the best practices you and I need to take to be in the top 1% of all agents in the country.
How to Find Your Real Estate Voodoo - Voodoo Agent EP 1
April 07, 2017 19:01 - 3 minutes - 3.21 MBVoodoo Agent - Gary Gold Luxury Real Estate Agent Best Practices and Top Realtor Training Tips http://soldbygold.net Music is "Good Thing" by Theodore Episode 1 - How to find your Voodoo or your mojo and become a top producing real estate agent in the luxury market. The most successful real estate agents come in every shape, size, intelligence and personality. There is the obvious charismatic, attractive, smart and connected agent who kills it. There is also that agent that you would not...