Unusually Focused

The Skwerl App 5: Opinionated Apps

October 27, 2020 00:00 - 17 minutes - 23.6 MB

Ryan has already made major progress on The Vault feature we talked about last week. In this episode, he gives me an update on how it's coming along, and describes his plans for making this app "opinionated." Support the show (http://unusuallyfocused.com)

The Skwerl App 4: Rabbit Hole & The Vault

October 20, 2020 23:00 - 29 minutes - 40.8 MB

I started working with a small group, to take them through our rabbit hole marketing course, and as part of the offer - we promised a year of access to the Skwerl, "Vault" when it was ready. The Vault is an organizational system to file documents, but it's also a method for creating more, better content. But when we made that promise, The Vault was still just an idea. In this episode, we talk about the plan for bringing the idea to life, the next round of Rabbit Hole, and much more. S...

The Skwerl App 3: The Future of the App

October 05, 2020 16:00 - 33 minutes - 46.4 MB

For the past few months, Ryan's been busy learning how to code and doesn't seem to want to talk about Unusually Focused, or how we're going to turn Skwerl into a business. It's been hard to have a conversation with him about the business side of things because doesn't seem to be able to switch his mindset from "App Developer" to "CEO." And it makes sense, he's literally learning to speak a different language. But from my perspective, it's terrifying. We've already spent a few thousand dollar...

The Skwerl App 2: The Ultimate Lead Magnet

September 28, 2020 21:00 - 16 minutes - 22.4 MB

Without putting much thought into it, we ran an ad for Skwerl and were surprised to see tons of leads coming in each day, and for pennies. We found the ULTIMATE lead magnet. They're opening emails, joining our Facebook group, and involving themselves in our community. But we're learning that a bigger audience isn't always a good thing. For years, the Unusually Focused Facebook group has been a hub for people who want to learn to sell their stuff, build an audience, and have a community su...

The Skwerl App 1: Startups, LA Shenanigans, and Hottie Spottr

September 21, 2020 23:00 - 56 minutes - 77.4 MB

This episode is going to be a little different than what you're used to hearing on the podcast... because we are making some big changes here. In this season, we're telling the story of our new application and company, Skwerl. Ryan Orrico is your usual host, and he's also the Founder of Unusually Focused. But we're making some big changes around here. So for this series, Kass is taking over as Producer and Host. Even if you're a first-time listener, you might Ryan him from some of his pa...

🤳 How to Make a Profitable, Engaging Fitness Video (with Brian Nevison)

April 17, 2020 17:00 - 1 hour - 119 MB

If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode. It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos ...

🦠 How to Find Opportunity in the COVID Chaos (w/ Robert Tercek)

March 26, 2020 03:00 - 53 minutes - 73.6 MB

Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network I asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read. 1️⃣ "You have everything you need within you now to survive & thrive" (strategies) 2️⃣ "Finding opportunity in the chaos" (predictions) We tal...

👀 Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)

March 11, 2020 03:00 - 1 hour - 95.9 MB

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product. We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far. All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes. You'll get a bunch of cool ideas in ...

💰📱 How to Turn DM's into Customers & Clients (without being salesy & lame)

February 17, 2020 03:00 - 34 minutes - 47.7 MB

“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.” Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it. A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be...

🎯 Advanced Targeting with Facebook and Instagram Ads for Local & Online Businesses

December 19, 2019 04:00 - 1 hour - 142 MB

Have your Facebook & Instagram ads stopped working? Did they ever work at all? By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around. These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial ...

🔥 How to Be Everywhere + Get Local Clients with Facebook & Instagram Ads (w Danny Twoguns)

July 12, 2019 04:00 - 1 hour - 148 MB

I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA. Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge. The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NO...

🤳 How to get out of a funk with unconventional social media (w Nelson Cuadras)

June 28, 2019 17:00 - 1 hour - 125 MB

This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast. I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those thousands of people have me wondering "hmm I wonder what's up with this dude/chick?" I think it's a combination of these things: 1. I compare myself to him on social media because we have similarly sized ...

👩🏼 Did white women kill yoga? (Part 2)

June 18, 2019 21:00 - 50 minutes - 70 MB

This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first. "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat." We talk about a...

👩🏼 Did white women kill yoga? (Part 2)

June 18, 2019 21:00 - 50 minutes - 70 MB

This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first. "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat." We talk about a...

⚠️Trigger Warning: Yoga is Dead & White Women Killed It (Part 1)

June 18, 2019 21:00 - 57 minutes - 79.3 MB

There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy. unusuallyfocused.com/s2e2 And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal Parikh and Tejal Patel, about their first episode: "White Women Killed Yoga." "Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropri...

🎂 Troll Cakes & Making Things That Make You Happy (w/ Kat Thek)

June 09, 2019 20:00 - 1 hour - 68.6 MB

A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl." I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?" Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on. Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on. Which only made me feel worse. Ok not really...

💵 A 5-Stage Framework for Turning Followers into Customers

June 03, 2019 00:00 - 24 minutes - 22.1 MB

The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz. It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself. It's full of down-n-dirty marketing brilliance. But there's one concept that I have never been able to forget. It colors everything I do. It's called the '5 Stages of Customer Awareness.' It's absolutely critical to unders...

🎧 Battle-tested Mind: An Immersive Auditory Concentration Training Exercise

May 24, 2019 21:00 - 11 minutes - 10.8 MB

This episode is totally different. It’s not even a ‘podcast,’ per se. It’s more like the result of me experimenting and practicing my skills in sound design. An immersive auditory concentration training exercise. 😏 Kinda like a meditation training for people who “can’t meditate.” Or if you have a meditation practice and you’re having a hard time connecting with your breath or your preferred object of focus - this is a great technique to ‘drop in.’ You can even use it when you just need...

💬 A Systematic Approach to Marketing with Authenticity

May 23, 2019 04:00 - 24 minutes - 22.2 MB

"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is. He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear...

🤥 Practicing Ethical FOMO (“Just a few spots left!”)

May 10, 2019 04:00 - 12 minutes - 11.3 MB

This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47) We talk about the ethics surrounding the use of “FOMO” as a marketing tactic. I posit that FOMO is an unavoidable emergent property. Not a marketing tactic. Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out. TL;DL: I woke up like this. 🤷🏻‍♂️ I can’t help if people don’t wanna miss out. And as...

💬⚡️ Quick tip to get more comments on your posts

May 02, 2019 20:00 - 11 minutes - 10.1 MB

Comment sections have the potential to be the single-most powerful sales & influence device you have. In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts. For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm. It’s where your “brand” is developed, influence is built, and money is made. That’s what people...

🎭 How to seem interesting even if you're boring

April 23, 2019 17:00 - 10 minutes - 9.48 MB

People are similar in more ways than we're different. And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with. With your friends, your colleagues, your family... the more status we have in any network of people, the better. Most of our decisions are based on this very question: If I do this, will it increase or decrease my status? So then, we can...

✅ a checklist for your next social media post (Ryan Magin) [2/2]

April 18, 2019 23:00 - 46 minutes - 42.6 MB

Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life. Episode Page and bonus content at unusuallyfocused.com Ryan Magin's Instagram is @ryanmagin. HypeNotes We talk about the 4 types of content you need to be posting to build influence Using Facebook Ads to build authority, credibility and trust Selling without being too douchey Making money with a small audience. batch creating content so you don’t have to thin...

💰How to make money with a small social media audience (Ryan Magin) [1/2]

April 15, 2019 17:00 - 45 minutes - 41.9 MB

This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product." But instead, we stuck to the plan to give it to you for free. We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it. We go over content strategy, advertising, controversy and selling your stuff with social media. P...

🛑Don't start a podcast, but here's how I got my first 5000 Listens

April 11, 2019 07:00 - 18 minutes - 17.1 MB

30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success. https://unusuallyfocused.com/podcast/dont-start-a-podcast/ Show Notes: 3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful. 4:16 - Learn about the Unusually Focused laun...

Should I have a separate Instagram account for my business?

April 08, 2019 07:00 - 23 minutes - 21.2 MB

In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?” And how to make money with social media. unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/ This episode includes: 3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram ...

A sneaky Facebook & Instagram post to get local clients (without looking desperate)

April 04, 2019 07:00 - 11 minutes - 10.9 MB

Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you. Check out the new Unusually Focused website at unusuallyfocused.com. And if you want me to let you know when Magic Pixel Dust drops, just register here. Support the show

🎯How to target local people on Instagram (AMA)

April 01, 2019 07:00 - 27 minutes - 25.2 MB

In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood. Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience, This episode includes: 0:50 - Find out how YOU can be featured on the Unusually Focused Podcast. 1:41 - Discover the platform you should be using to target local people on Instagram . 2:45 - Although you should be focusing...

Criticism Alchemy: How to Turn a Negative into a Positive

March 29, 2019 07:00 - 6 minutes - 5.54 MB

Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project. No longer. I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive. Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank. We go deeper into these sorts of topics in MoneyMoves. Learn more at...

More ideas for filling your classes, workshops, and retreats

March 27, 2019 07:00 - 23 minutes - 21.7 MB

In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country. AKA: Los Angeles. This episode includes the following: 2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way. 3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to u...

Making Yoga Great Again — with Yoga Detour

March 22, 2019 07:00 - 1 hour - 76.2 MB

Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list. https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/ In this conversation: Why I retired from teaching after I found her stuff Her risky affiliation with an incredibly smart and cunning yoga villain. Being unapologetic about focusing on the movement aspect of the practice. Bullying, Ashtanga, and...

The one about your Mom

March 21, 2019 13:00 - 20 minutes - 18.5 MB

Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms. And that’s pretty cool. Today would have been my Mom’s 61st birthday. Ovarian cancer tho. So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different. Thanks for listening. Support the show

Unconventional ideas for building your classes

March 18, 2019 07:00 - 23 minutes - 21.8 MB

This is part 4 of the How to Build a Profitable Yoga Class series. It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends. BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group. I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- w...

Going Deep with Weirdos & Trolling the World (that's why)

March 17, 2019 07:00 - 13 minutes - 12.7 MB

In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for. Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey. And near the end of the episode, I drop a 💰 idea for how you could use a podcast with a hyperlocal audience to get more people to sign-up for your stuff. If you want to support the show or learn more about how t...

BurnPass: Behind the Scenes

March 16, 2019 07:00 - 18 minutes - 8.29 MB

In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass." And it changed everything. If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.com And if you want to support the show (or my general social media shenanigans):...

How to Build a Profitable Yoga Class, Part 2

March 14, 2019 07:00 - 14 minutes - 6.46 MB

In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards. Support the show

How to Build a Profitable Yoga Class, Part 1

March 13, 2019 04:00 - 17 minutes - 7.98 MB

This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country. I sucked at poses. And I had less than 600 Instagram followers. In future episodes, we'll talk marketing, social media, and making shit happen. Support the show

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