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π Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)
Unusually Focused
English - March 11, 2020 03:00 - 1 hour - 95.9 MB - β β β β - 66 ratingsBusiness Health & Fitness yoga yoga teacher marketing yoga studio self help social media instagram facebook advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.
We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.
All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.
You'll get a bunch of cool ideas in this episode:
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We talk about the ads we used including how we set up the targetingβ¦
β How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didnβt know him. Many of whom signed up for his email list and registered in the course.
β The strategy we used to get people started on the "Buyer's Journey."
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And some of the things that we were asking him to do that made him uncomfortable.
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Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun.
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Our predictions for how quickly the next wave of 100 spots will sellout.
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A bunch more.
If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos.
Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com
And Follow Moses on Instagram @mosesbernard.