The 5 Most Common Copywriting Mistakes + How To Fix Them — Ep. 185

Whether you like it or not, as a coach and business owner, copywriter quickly becomes one of your biggest and most important roles. I mean, there are just A LOT of words in your business—website, email, social media captions, video and audio scripts, workshops, blog posts—the list is endless! 

Using the RIGHT words in your business is the difference between making sales...or not. Which means knowing how to write copy is a revenue-generating activity. 

That's why I'm taking this episode to call out some of the biggest copywriting mistakes I see in the coaching and wellness industries so you can learn how to write better copy. 

“Your messaging drives your specificity… Specificity breeds clarity and you need clarity to drive that person to take the next step.” - Shawn Mynar

“If you have boring vanilla copy, you get lost in the sea. You don’t make any waves and you won’t get the kind of attention and interest and engagement that you deserve.” - Shawn Mynar

“Personality-packed copy wins every single time. Every time.” - Shawn Mynar

“Nothing that you write in your business is about you including your ‘About me’ page in your website… it is about your dream client.” - Shawn Mynar

“No amount of amazing, great, wonderful copy is going to keep your momentum if you decide to ghost your business… so you need to be consistent.” - Shawn Mynar

Write Good Copy Waitlist - shawnmynar.com/copy

FULL EPISODE TRANSCRIPT BELOW:

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The moment you decide to have your own business, you also decide to take on a bunch of new roles, whether you want to or not, bookkeeper, accountant, Administrative Manager, visionary, creative social media expert marketer and copywriter. Yep whether you realize it or not want to or not love it or not. If you want to be in business, you need to know how to write copy. Your Business literally cannot exist without it. And yet so many coaches, practitioners and other small business owners never give their copywriting skills a second thought, and then they're stumped when their business is struggling to take off. When they're not building an engaged audience. When they're not creating a connection based community, it all comes back to copy. In this copywriting Crash Course podcast series, I'm covering the ins and outs of writing good copy for your small business, even if you're not technically a quote unquote good writer. In this episode, we're talking about some of the most common mistakes you might be currently making in your copy and simple fixes you can start making today, so stay tuned.

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Hey there, I'm Shawn Mynar, and this is unstuck entrepreneur. I'm a former nutritionist who turned a struggling stressful nutrition practice into a thriving freedom build online business where I work from home in my sweatpants while reaching and helping 1000s of people all at the same time. Now I'm obsessed

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