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New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero
Unpacking the Digital Shelf
English - June 07, 2021 11:00 - 38 minutes - 35.2 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The number one question on the minds of any commerce executive is how should I organize my teams and processes to drive the right results in the right time? The actual answer is always, it depends. But there are clear guideposts and a maturity curve to consider along the way. This episode features two people on this topic: Christina Vail, Director of Client Strategy at Profitero, who has just published a new research report on the topic entitled Building a High-Performance CPG eCommerce Organization. She joins Peter along with guest co-host, Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now a Commerce Strategist for Salsify.