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Interview: The Future of Retail Media that’s Lifting In-store Sales by 3-5%, with Arsen Avakian, CEO and Co-founder of Cooler Screens
Unpacking the Digital Shelf
English - June 14, 2021 11:00 - 38 minutes - 34.9 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The holy grail of omnichannel marketing is merging the informative richness of the online experience with the see it, feel it, touch it experience of the brick and mortar store. The grail is on its way. Arsen Avakian, formerly CEO and CO-founder of Argo Tea, and now CEO and Co-founder of Cooler Screens, joined Peter to talk about how his company is providing a new digital retail media opportunity in stores that is driving tremendous growth and consumer delight.