Interview: Optimizing the Shopper’s Visual Experience, with Jehan Hamedi, Founder and CEO of Vizit

Unpacking the Digital Shelf

English - June 01, 2021 11:00 - 38 minutes - 35.5 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 100 Million Reasons to Use Walgreen’s Media Platform, with Luke Kigel, VP, Walgreens Media & Head of Walgreens Advertising Group

Next Episode: New Research on Commerce Org Design, with Christina Vail, Director of Client Strategy at Profitero

Having the right images on the digital shelf wins search and drives conversion on the product page. Optimizing images for performance, at scale, is no longer an art, but now a science at the fingertips of digital marketers. Jehan Hamedi, founder and CEO of Visual Brand Performance platform provider Vizit, joined Peter and Rob to explain how brands are perfecting what your consumer sees.