Unleashed - How to Thrive as an Independent Professional
574 episodes - English - Latest episode: 5 days ago - ★★★★★ - 71 ratingsUnleashed explores how to thrive as an independent professional.
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Episodes
569. Ran Harpaz, Automating Tax Accounting for Solopreneurs
April 15, 2024 09:00 - 24 minutes - 13.5 MBIn this episode of Unleashed, Ron Harpaz, founder of Lettuce, discusses the importance of an automated tax and accounting system for businesses and that Lettuce is entirely focused on independent consultants. Independent consultants who make over $100,000 per year often overpay their taxes by $10,000 or more. Lettuce is a FinTech software company that helps these professionals incorporate their business into the right S corporation with the IRS, open a business bank account, run bookkeeping,...
568. Salah Zalatimo, Integrating AI into a 100-year-old Media Business
April 08, 2024 09:00 - 39 minutes - 20.6 MBSalah Zalatimo, former Chief Digital Officer at Forbes, discusses the history of magazines and digital transformation. Magazines have been around for a while, with many well-known brands being founded around 100 years ago. Technological innovations have enabled new businesses to launch, such as the Direct to Consumer (DTC) boom and the cheaper printing costs around the turn of the last century. A Short History of the Magazine Industry Salah talks about the background of Forbes, which was...
567. Henry Oliver, Author of Second Act, on The Secrets of Late Bloomers
April 01, 2024 09:00 - 50 minutes - 25.6 MBShow Notes: In this discussion, Will Bachman interviews Henry Oliver, author of the forthcoming book Second Act about late bloomers. Oliver has a background in English literature and marketing. He worked for an MP and later in employment marketing. Defining a Late Bloomer Henry’s interest in late bloomers came from his work in employment marketing, and during his research, he found a wealth of talent in an older demographic. During the course of his research, he found that cognitive a...
566. Craig Callé, Third Party Risk Management and Cyber Security
March 25, 2024 09:00 - 34 minutes - 16.8 MBShow Notes Craig Callé talks about third party risk management (TPRM), with an emphasis on cybersecurity. TPRM is a subset of Governance Risk and Compliance (GRC), which aims to help organizations achieve their objectives, address uncertainties, and act with integrity. TPRM is crucial as over half of all data breaches occur through insecure third parties. Companies need to understand their third party relationships and monitor them more carefully, which requires a variety of tools and pr...
565. Ivan Oransky, Co-founder of Retraction Watch
March 18, 2024 09:00 - 20 minutes - 10.2 MBShow Notes: In this conversation with Will Bachman, Ivan Oransky, a co-founder of Retraction Watch, shares his experience as a medical journalist and with Retraction Watch. Ivan explains that his friend and co-founder, Adam Marcus had uncovered a massive story about scientific fraud in Western Massachusetts, where an anesthesiologist had made up all clinical data. Adam, who was managing editor of an publication called Anesthesiology News got the scoop on the story, and Ivan, who was impres...
564. Melanie Espeland, Executive Presence Presentation
March 11, 2024 09:00 - 1 hour - 34.5 MBShow Notes: Melanie Espeland, a TEDx speaker and executive coach with 17 years of experience in strategy, operations, and coaching, she’s former McKinsey, and in this episode, she discusses the importance of executive presence and how to achieve it. Communication in Executive Presence In this workshop, Melanie explains that executive presence is important because it provides access to insider discussions, meetings, events, and happy hours. Access is crucial for success, and influence i...
563. Alex Brueckmann, Author of The Strategy Legacy
March 04, 2024 10:00 - 33 minutes - 16.6 MBShow Notes: In this episode of Unleashed, Alex Brueckmann discusses the concept of strategy and its importance in business. Alex states that strategy is defined as a set of integrated choices made to win in a chosen marketplace. It is not just about playing the game, but about creating value that convinces or influences customers to buy from the company. A good strategy should be cohesive and integrated, making sense together, and Alex explains what defines a good strategy. Defining Key...
562. Karen Friedenberg: AI Project Case Study
February 28, 2024 10:00 - 18 minutes - 6.49 MBShow Notes: Karen Friedenberg discusses a project she worked on to design an Intelligent Automation Center of Excellence for a Fortune 500 medical supply company. The challenge was that the organization was initially looking to leverage robotics process automation (RPA) technology to automate repetitive and manual processes. This led to the development of Intelligent Automation, also known as hyper automation. Defining the Meaning of Intelligent Automation The first step in this projec...
561. Why and How to Become an Adjunct Professor
February 27, 2024 10:00 - 54 minutes - 27.1 MBShow Notes: In this episode of Unleashed, the panel discussion focuses on the pros and cons of becoming an adjunct professor. The panelists discuss the motivations behind teaching courses as an adjunct professor, how to get hired, whether to teach in traditional MBA programs or other certificate or degree programs, the amount of work involved, typical pay, relationship building opportunities, project opportunities, and ancillary benefits such as access to datasets or research services. T...
560. Russell S. Reynolds, Jr. Building a World-class Professional Services Firm
February 26, 2024 10:00 - 45 minutes - 35.1 MBShow Notes: Russell Reynolds, founder of Russell Reynolds Associates and RSR Partners, shares his story of starting his own executive search firm in the 1960s. He served in the Air Force and later joined JP Morgan. After working there for six or seven years, he joined William Clark Associates. However, shortly after, he decided to start his own firm with his friend OB Clifford and a few other friends. They collected $50,000 and started Russell Reynolds Associates. He also decided to invite...
559. Paul Gaspar: AI Project Case Study
February 19, 2024 10:00 - 19 minutes - 10.3 MBShow Notes: In this episode of Unleashed, Paul Gaspar discusses his experience working with artificial intelligence at a major global insurance conglomerate in Japan. The company faced pressure to streamline operations and reduce costs within its auto business. Paul, who was in a role leading the data science function, suspected that the claims area in insurance was a target-rich environment for delivering value with advanced analytics and technology. He found that similar processes were b...
558. Astrid Malval-Beharry: AI Project Case Study
February 18, 2024 10:00 - 21 minutes - 11.9 MBShow Notes: In this episode of Unleashed, Astrid Malval-Beharry discusses an AI case study with a top 50 homeowners insurance carrier in the US. Astrid was approached by their underwriting and innovation teams to digitally transform their underwriting workflow. Astrid shares an overview of the industry at present. The industry is facing challenges due to an increase in natural catastrophes, inflation, disruptions in the supply chains, and policyholders who prefer to have an Amazon or Uber...
557. Julie Noonan: AI Project Case Study
February 17, 2024 10:00 - 18 minutes - 9.59 MBShow Notes: Julie Noonan shares a case study on using AI while working with a top 15 global pharma company to get the most insight from the data and reduce time to market or time to development of their particular molecules and drugs. In early 2022, the pharma company was using artificial intelligence and machine learning to analyze clinical and research data. The organization Julie worked with was a digital and data concentration alongside data scientists and computer scientists. Julie s...
556. Markus Starke: AI Project Case Study
February 16, 2024 10:00 - 18 minutes - 8.36 MBShow Notes: Markus Starke, an advisor for cybersecurity and digital process transformation, has recently been working in cybersecurity for the AI applications that corporations are using. Marcus explains that, AI plays a significant role in work, particularly in intelligent process automation. This concept involves combining technologies like robotic process automation, process mining solutions, chatbots, Optical Character Recognition, and more advanced forms of machine learning and genera...
555. Cheryl Lim Tan: AI Project Case Study
February 15, 2024 10:00 - 19 minutes - 9.48 MBShow Notes: Cheryl Lim Tan discusses her experience working with a financial wellness product powered by AI. The client was early in their journey and needed to raise awareness of their product. They needed to refine their product further and gain more users to gain feedback and make adjustments to its features. Cheryl was brought in to take care of the entire marketing function. Cheryl's approach involved figuring out the company's brand, target audience, and value proposition. She als...
554. Barry Saunders: AI Project Case Study
February 14, 2024 10:00 - 17 minutes - 8.55 MBShow Notes: Barry Saunders, a digital expert at McKinsey, discusses his background in the firm and his experience in AI-related projects. He worked in the LEAP practice, which built platforms for video streaming, preventative maintenance, and optimization tools. He left McKinsey to become Chief Product Officer at an Australian fashion company and recently joined MXA, a strategic digital technology company in Australia. Barry suggests a two-by-two typology classification scheme for AI-relat...
553. Phil Bellaria: AI Project Case Study
February 13, 2024 10:00 - 21 minutes - 11.1 MBShow Notes: In this episode of Unleashed, Phil Bellaria shares a case example of building a Chat GPT using open-source large language models. The client was a large telecommunications company with an immense amount of unstructured data, including customer feedback, feedback from employees through surveys, and transcript transcripts from millions of phone conversations and text chats. The problem statement was to derive insights and understand the state of the business, identify trends and ...
552. Diane Flynn, Coaching a Growth Mindset
February 12, 2024 10:00 - 37 minutes - 19.2 MBDiane Flynn, a multi-talented professional and author of two books and two popular courses on Udemy, Growth Mindset and Communicating with Confidence, has been working with her company, Reboot Excel, for the last decade. The company aims to help women feel current with technology, connected with a professional network, and confident in their return to work. She has had thousands of people go through their programs and continues to offer resources on their website and coaching workshops. D...
551. Making Aid Count: Terry Roopnaraine on Development Consulting
February 05, 2024 10:00 - 34 minutes - 21.5 MBShow Notes: Terry Roopnaraine, a technical consultant for international development projects, has been working in the field for about 25 years. He provides technical services to support projects funded by bilateral donors, UN agencies, and multilateral agencies like the World Bank. Over the last decade, an increasingly important area of the practice has been working with foundations. Terry's work involves providing services that are required to make these projects work and deliver the be...
550. Jared Simmons, Design to Value
January 29, 2024 10:00 - 35 minutes - 16.2 MBShow Notes: In this episode of Unleashed, Will Bachman talks to Jared Simmons, business consultant, coach, and speaker, on design to value. Jared defines the term ‘design to value’, offers examples of how it can be used, and talks about the various steps involved. Using the example of a design to value playbook, Jared talks through each essential step that should be included. Step one is defining value and creating a shared understanding of it. This involves getting everyone on the sa...
549. Chad Oakley, The Current State of the Consulting Job Market - January 2024
January 23, 2024 10:00 - 55 minutes - 27.7 MBShow Notes: Chad Oakley, CEO at the executive search firm at Charles Aris, discusses the current state of the consulting job market. He kicks off the conversation by explaining who Charles Aris is and what they do. Chad shares his perspective on three key areas: the market for strategic services, training Chief Strategy officers, and advice for Chief Strategy officers to make themselves more valuable in a down market. The Market for Strategic Services He states that the market for cons...
548. Adam Braff, Business Analytics Diagnostic
January 22, 2024 10:00 - 45 minutes - 20.4 MBShow Notes: The Umbrex Business Analytics Diagnostic Guide that is discussed in this episode can be downloaded at no cost here: https://umbrex.com/resources/business-analytics-diagnostic/ In this episode of Unleashed, Will Bachman and Adam Braff discuss the creation of a data analytics diagnostic guide. Adam, a former partner at McKinsey and a consultant on data analytics, discusses the importance of data analytics in solving business problems in any company or investment firm. He explai...
547. Tyler Cowen, Author of Talent
January 01, 2024 10:00 - 54 minutes - 39 MBTyler Cowen, author, economist and philanthropist, talks about the inspiration for his new book and the importance of talent identification in business. He believes that talent assessment is an art rather than a science and that institutions like the Florentine Renaissance, which had a competitive process for identifying talent, have been particularly good at this. Tyler also mentions the success of identifying American business talent in the Midwest during the 20th century. China has also d...
546. Tiago Forte Author of Building a Second Brain
December 25, 2023 10:00 - 54 minutes - 34 MBIn this session, Will Bachman and Tiago Forte discuss Tiago’s new book Building a Second Brain. They discuss how the concept provides value and work through each key learning aspect, the importance of using note-taking apps, including CODE and Para. Tiago talks about the background that led to the creation of the book and how it was strongly shaped by his experience in consulting. Tiago shares his background as a junior project analyst at a boutique consulting firm called FaberNovel, whe...
545. Melanie Espeland Shares Tips from a Voice Coach
December 18, 2023 10:00 - 55 minutes - 29 MBIn this episode of Unleashed, Melanie Espeland talks about the importance of using one's voice to make a powerful first impression. Melanie, an executive coach and life coach, shares her structure for building an executive presence. The structure includes two pillars: the literal (physical world) and the figurative (mental and emotional world). Voice Is The First Impression The literal pillar focuses on the speaker's voice, which includes nonverbal communication, posture, and body langua...
544. Ron Lumbra, How to Join a Corporate Board
December 11, 2023 10:00 - 55 minutes - 31.4 MBIn this live event hosted by Umbrex in November 2023, Ron Lumbra, a member of the CEO & Board of Directors Practice and Partner at Heidrick and Struggles, discusses how to get on a corporate board. He shares insider knowledge about the process. The event was recorded as a streaming event, with approximately 300 people signing up for the session. The discussion was facilitated and included questions from attendees. Exploring the Landscape of Board Roles The discussion focuses on the diffe...
Episode 543. Jill Stoddard, Author of Imposter No More
November 27, 2023 10:00 - 39 minutes - 33.1 MBIn this interview, author Jill Stoddard and Will Bachman discuss the concept of impostor syndrome. Jill defines the experience as a state where individuals question their competence and legitimacy, even when there is objective evidence to support their accomplishments. The fear is that they will of be outed as a fraud. The phenomenon was officially identified in 1978 by Pauline Clance and Suzanne IMEs, who believed it only existed in high-achieving women. However, culture rebranded it as a ...
542. William Magnuson, Author of For Profit: A History of Corporations
November 20, 2023 10:00 - 43 minutes - 39.2 MBWilliam Magnuson, a professor at Texas A&M Law School and former Harvard University professor, discusses his book For Profit: A History of Corporations. The book covers eight different corporations throughout history, illustrating different facets of corporations. William chose these eight corporations because they were relevant to the modern world and their importance in shaping society. He aimed to explore the origins of corporations, focusing on foundational moments in corporate law, suc...
541. Scott Ratliff, Commercial Leadership Roles in Professional Services Firms
November 13, 2023 10:00 - 41 minutes - 34.6 MBIn this episode of Unleashed, Will Bachman talks to Scott Ratliff, who is a principal at the search firm Beecher Reagan. Beecher Reagan is a specialty retained executive search firm that works across three industries: professional services, digital and technology services, and private equity. As a principal at Beecher Reagan, Scott leads the commercial excellence sales and marketing practice, focusing on growth roles across these industries. Scott talks about commercial leaders within profe...
540. Ammad Ahmad, How Expert Networks Can Add Value to Primary Research
November 06, 2023 10:00 - 27 minutes - 27.5 MBShow Notes: Will Bachman talks to Ammad Ahmad, founder and managing director of Atheneum, a top global expert network that works with management consulting firms and provides access to niche industry experts, and offers research as a service (RaaS). These experts have spent 20-25 years in a particular function or industry and can provide tacit knowledge and insights from industries. They help clients understand challenges when implementing AI-related solutions in healthcare, due diligen...
539. Nancy MacKay, Founder of MacKay CEO Forums
October 30, 2023 09:00 - 35 minutes - 18.9 MBShow Notes: In this episode of Unleashed, Will Bachman interviews Nancy Mackay, founder of MacKay CEO Forums (MC ACO), a peer advisory group that provides confidential peer support groups for CEOs and business owners across Canada. The group aims to populate the world with inspiring leaders by offering confidential peer support groups to hundreds of members. Nancy states that, in today’s challenging fast-paced business-world, and with a growing mental-health crisis, leaders need more peer ...
538. Pam Fox Rollin, Growing Groups Into Teams
October 23, 2023 09:00 - 32 minutes - 25.8 MBIn this episode of Unleashed, Will Bachman and Pam Fox Rollin, author of Growing Groups into Teams, discuss the concept of a team and its benefits. Pam opens the conversation by defining what a team is. She emphasizes the importance of a shared promise and a commitment to coordinate to fulfill that promise. A team is not just a group of people who report to the same people but are a group of people who are committed to accomplishing a shared goal for their customers, whether internal or ext...
537. David A. Fields, How to Work Effectively with Visibility Partners
October 16, 2023 09:00 - 35 minutes - 29.1 MBIn this episode of Unleashed, Will Bachman interviews David A. Fields on how to work with industry associations and other types of groups to build businesses and create value. He touches on the concept of trade associations, and how we should view the trade association as a source of prospects. It's important to consider other types of associations that have a large group of prospects in their tribe, such as software platforms, data providers, headhunters, and journalists. Data providers oft...
536. Davina Stanley, Elevating the Quality of Business Presentations
October 09, 2023 09:00 - 37 minutes - 30.3 MBShow Notes Davina Stanley, a consultant and author, has recently published the book Elevate: How to Lift the Quality of Thinking in Your Team's Board Papers without Rewriting them yourself. She spent 15 years at McKinsey and coached consultants for 15 years. Her core work involves understanding the stakeholder environment and structuring messages based on the Minto pyramid principle. She brings her public relations and communications background, McKinsey Consulting experience, and her orig...
535. Michelle Drapkin, Research-based Approaches to Driving Change
October 02, 2023 09:00 - 38 minutes - 33.8 MBShow Notes: In this episode of Unleashed, Dr. Michelle Drapkin, author of The Motivational Interviewing Path to Personal Change: The Essential Workbook for Creating the Life You Want, discusses her book and her work as a Board Certified Clinical Psychologist and behavioral scientist, focusing on cognitive behavioral therapy (CBT). Michelle is known for her work at Johnson and Johnson and the Veterans Administration, and she shares science-based techniques on how to change behaviors beyond...
534. Joe Pope, From Cold Outreach to Warm Leads: What Works in the Professional Services
September 25, 2023 09:00 - 50 minutes - 36.4 MBShow Notes: In this discussion, Joe Pope, the Partner and Director of Business Development at Hinge Marketing, discusses cold outreach. He explains that it is crucial to understand the key issues, topics, and channels that target audiences in order to effectively engage with them. The old method of folding dialing and outsourcing has developed a reputation for not seeing ROI or benefit from the time spent on it. Joe suggests that when developing an approach to cold outreach, it is essentia...
533. Richard Langlois, Author of The Corporation and the Twentieth Century
September 18, 2023 09:00 - 52 minutes - 36.5 MBRichard Langlois, author of the book The Corporation and the 20th Century: The History of American Business Enterprise, and Will Bachman discuss the transition from entrepreneur-led businesses to modern multi-unit businesses. Richard talks about the drivers behind this transformation, including antitrust, which led to unintended consequences such as making coordination between firms illegal, and the shift from vertically integrated businesses to modular corporations. His book highlights the...
532. Jon Cobb, Building a Following on LinkedIn
September 11, 2023 09:00 - 42 minutes - 31.8 MBJon Cobb, a LinkedIn expert, shares his unique style of posts, which are short, concise, and impactful. His biggest post this year has received 236,000 likes and almost 18 million impressions. It highlights the importance of leadership and culture change, which resonates with many people due to the timing of layoffs and the appreciation for empathetic leadership. Jon also shares a few of the most popular posts, including one that emphasizes hiring someone with the right mindset over someone...
531. Huijin Kong, Author of Positive Influence, The First and Last Step of Leadership
September 04, 2023 09:00 - 32 minutes - 24.5 MBIn this episode of Unleashed, Will Bachman and Huijin Kong discuss her new book, Positive Influence, The First and Last Mile of Leadership, co-authored with Tsun-yan Hsieh. They talk about the basics of influence and how to present different influencing techniques. Huijin’s book emphasizes the importance of focusing on both task outcomes and relational outcomes, as well as the impact of one's own heart and soul on others. Huijin emphasizes that people are influenced more by how they feel a...
530. Soren Kaplan, Scaling Your Consulting Business
August 28, 2023 09:00 - 42 minutes - 30.9 MBShow Notes: Soren Kaplan, author of Experiential Intelligence: Harnessing the power of experience for personal and business breakthroughs, talks about his book, his experience as a consultant, and the software company he founded, Praxie.com, to digitize his consulting processes and help other consultants and Fortune 1000 clients scale their processes. Soren decided to scale up his experience in executive education, leadership development, and innovation and strategy work, which led him ...
529. James Agres, Market Sizing
August 21, 2023 09:00 - 46 minutes - 37.7 MBShow Notes: James Agres is the founder of 2nd St Strategy, an independent consulting firm focused on private equity and commercial due diligence work. He has experience in various industries, including software, industrial, and healthcare. James discusses the importance of market sizing in commercial diligence projects. In this episode, he talks about the importance of market sizing varies project to project, and how it helps businesses understand the size of opportunities available to ...
528. Brian Ortiz, Building a LinkedIn Audience
August 14, 2023 09:00 - 42 minutes - 31.2 MBShow Notes: Brian Ortiz talks to Will Bachman about their use of various tools and CRM systems to manage their LinkedIn presence which has 70,000 followers. Brian talks about his history in marketing, his move into real estate investing, his purpose on LinkedIn, and the CRM tools he uses. Brian explains how he manages the actual inflow of messages, especially when dealing with heavy volume. He talks about an interesting system where he can reply quickly by using specific keywords or dat...
527. Justin Nassiri Shares Tips to Optimize Your LinkedIn Posts
August 07, 2023 09:00 - 50 minutes - 38.3 MBShow Notes: LinkedIn has become a powerful platform for professionals to connect, share insights, and build their personal brand. But how can executives effectively leverage LinkedIn to maximize their content strategy? To answer this question, Will Bachman talks to Justin Nassiri, founder of Executive Presence, who conducted a comprehensive analysis of client posts on LinkedIn. Justin talks about software his company uses for data analytics to see valuable data on engagement and trends and...
526. Alex Boyd, Organic LinkedIn Growth for B2B
August 01, 2023 00:21 - 47 minutes - 34.4 MBShow Notes: Will Bachman welcomes Alex Boyd, the founder of Revenue Zen, a B2B organic growth marketing firm. Alex talks about organic growth marketing and how it is simply sharing knowledge about a product or service through platforms like websites, forums, and social media without relying on paid advertising. Alex's strategy works because clients are drawn to the content and reach out to him. He is now helping other B2B companies achieve success through organic growth marketing. Develo...
525. Chris Heivly, Author of Build the Fort: The Startup Community Builder's Field Guide
July 24, 2023 09:00 - 46 minutes - 36 MBShow Notes: Chris Heivly and Will Bachman discuss the concept of startup communities and the importance of building them. Chris is the co-founder of MapQuest, which was sold to AOL for $1.2 billion, and the author of the Build the Fort. His second book, The Startup Community Builder's Field Guide, focuses on how five simple lessons learned as a 10-year-old can set entrepreneurs up for startup success. Chris defines a startup community as a set of people involved in innovative activities in...
Episode 524. Adam Braff, ChatGPT Code Interpreter
July 17, 2023 09:00 - 44 minutes - 32.2 MBShow Notes: In this episode, Will Bachman talks to Adam Braff, a former McKinsey partner who specializes in data analytics. Adam has been using chat GPT to explore how this powerful tool can be harnessed for data analysis. He explores the implications and potential impact of this innovative approach. The Quest for Analyzing Quantitative Data The ability to analyze quantitative data using generative AI has long been a holy grail for many data scientists. While Chat GPT and other languag...
523. Keith Durst, Designing Food and Beverage programs at NYC Landmark Destinations
July 10, 2023 09:00 - 31 minutes - 23.7 MBShow Notes: Keith Durst runs Friends of Chef (FOC), a consulting firm that works at the intersection of hospitality and real estate. Keith has worked on major projects in 15 different states, and he lists several projects they have worked on in New York City, such as Rockefeller Center, Lincoln Center, the Whitney Museum, and Blackstone's corporate headquarters as just a few of his projects. Reimagining the Rockefeller Center Keith uses Rockefeller Center as a case study to explain th...
522. Oscar Trimboli, Listening Secrets Every Consultants Should Know
July 03, 2023 09:00 - 47 minutes - 36.8 MBShow Notes: Oscar Trimboli is the author of How to Listen and the host of the podcast Deep Listening. He talks about the importance of listening in the context of an initial discussion with a client, and highlights the importance of being present and mindful in the conversation, and to focus on understanding the other person's perspective. Oscar stresses the need to be aware of underlying emotions, and to be patient and respectful during the conversation. He concludes that having an open d...
521. John Horn, Author of Inside the Competitor's Mindset
June 26, 2023 09:00 - 35 minutes - 26.4 MBShow Notes: Will Bachman and John Horn talk about competitors and how they should be taken into account when formulating a strategy. John points out that lowering the price is an easy response to a new product or market entry, which can prevent success. He suggests that understanding the competitor's mindset is a key element to predicting their next move and positioning oneself for success. He also emphasizes the importance of being aware of the competitors' strategies, as it can influence...
520. David A. Fields, Effective Outreach Emails
June 19, 2023 09:00 - 54 minutes - 41.1 MBShow Notes: David A. Fields talks about the purpose of outreach emails and how to ensure they are effective. The purpose of outreach is not to sell, but rather to create conversations. He talks about both ‘cold’ outreach, which is to contacts who you don’t know and 'cool' outreach, which is sending emails to people who the sender knows, but who have not been in contact in a few years. He also covers developing a tracking system, and follow-up calls.Regardless of the type of outreach, the ...