S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

Under the Influence with Terry O'Reilly

English - April 09, 2020 00:10 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews

Next Episode: S9E16 - Brand Envy 2020

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…

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