S9E16 - Brand Envy 2020

Under the Influence with Terry O'Reilly

English - April 16, 2020 00:10 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

Next Episode: S9E18 - Talk Ain’t Cheap: How Conversations Impact Business

This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company that was started by a fur trader, an empire created by a cartoonist and a certain cream cheese with its very own spokes-angel.

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