S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews

Under the Influence with Terry O'Reilly

English - April 02, 2020 00:09 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratings
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Previous Episode: S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

Next Episode: S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs up or thumbs down, welcome to the world of online reviews.

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