S9E10 - Come Fly With Me: Airports Are Now Brands
Under the Influence with Terry O'Reilly
English - March 05, 2020 00:10 - 27 minutes - 24.8 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E09 - Search Parties: The Relentless Hunt For New Customers
Next Episode: S9E11 - For Better or For Worse: Wedding Marketing
This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.
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