S9E09 - Search Parties: The Relentless Hunt For New Customers
Under the Influence with Terry O'Reilly
English - February 27, 2020 00:10 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S9E08 - The Name Game: Brand Names In Different Countries
Next Episode: S9E10 - Come Fly With Me: Airports Are Now Brands
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.
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